Big Data

Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase.

Acxiom Launches Global Data Navigator Tool Offering Marketers Visibility into Global Audiences

Acxiom Launches Global Data Navigator Tool Offering Marketers Visibility into Global Audiences

CONWAY, Ark. — (May 9, 2018) —  Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced the availability of its Global Data Navigator tool for U.S. and international marketers, as well as the continued expansion of Acxiom global data coverage into Brazil, the Netherlands and Italy.

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

CHICAGO — April 18, 2018 IRI®, a global leader in innovative solutions and services for consumer, retail, and media companies, today announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter health care organizations, retailers, and media companies.

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

New York, NY — February 20, 2018Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers better connect and engage with both new and existing customers.

Marketers & Publishers Keep Focus on ‘Data Centricity’ With More Than 44% Expecting to Achieve Level of Sophistication by 2019

Marketers & Publishers Keep Focus on ‘Data Centricity’ With More Than 44% Expecting to Achieve Level of Sophistication by 2019

PALM DESERT, CA (February 13, 2018) —The Interactive Advertising Bureau (IAB), its Data Center of Excellence, and the Data & Marketing Association (DMA) have released “The Data-Centric Organization 2018,” the results of a survey showing that U.S. marketers and publishers remain intensely focused on achieving “data centricity” across their organizations, with 90 percent responding that they either have or are developing an enterprise strategy centered on customer data.

Why Rakuten launched a big-data marketing consultancy

Why Rakuten launched a big-data marketing consultancy

Feb 8, 2018 - David Blecken, executive editor, Campaign Japan, writes: Rakuten Data Marketing, a joint-venture between Rakuten and Dentsu (the companies hold 51% and 49% stakes respectively) opened for business in late 2017. As high-tech as you might expect a data consultancy led by an ecommerce company to be, president and representative director Makoto Arima [pictured] explains that at its heart is the desire to finally measure the impact of TV on purchase behaviour.