Big Data

Closing the Loop on Ad Measurement

Closing the Loop on Ad Measurement

September 21, 2018 - David Murphy, Editorial Director at Mobile Marketing and co-founder of Dot Media, writes: Mobile Marketing talks to Chris Dubreuil [pictured], Research Now SSI’s managing director for ad and audience measurement EMEA, about the future of ad measurement and the impact of the recent acquisition of audience validation business, DMA-Institute.

Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data

Research Now SSI’s Extensive Array of Data Now on a Single Platform; Enables Programmatic Access to the Industry’s Most Deeply Profiled Data

London, (September 12, 2018)Research Now SSI, a global leader in first-party data and data services, announces that its extensive portfolio of panel data and integrated data is now on a common platform, making the company a single provider of one of the world’s largest first-party data assets.

AI Startups: Here's Your Guide to Get Beyond the Hype and Drive a Commercially Successful Business

AI Startups: Here's Your Guide to Get Beyond the Hype and Drive a Commercially Successful Business

September 6, 2018 - Dharmesh Thakker, general partner at Battery Ventures, writes for Forbes: My LinkedIn and Twitter feeds are flooded with AI news these days, as are most popular news media outlets. And with good reason: McKinsey claimed in a report earlier this year that AI could create between $3.5 trillion and $5.8 trillion in value annually across 19 industries, ranging from healthcare to retail to agriculture and high-tech.

Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase.