Breakout Sessions

I-COM Global Summit 2017: Breakout Session - Data, Validation, Correction

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Data, Validation, Correction are:

1. Money talks, but it needs to act.

2. Self-regulation is preferable and more nimble than governmental regulation.

3. Self-regulation needs external, industry owned/overseen validation to be effective.

I-COM Global Summit 2017: Breakout Session - Leveraging & Measuring Location Data

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Leveraging & Measuring Location Data are:

1. Education is needed in the industry to understand how Location positively affects marketing at different levels and about syncing with the right location data provider of quality location data.

2. Analytics use case creation with agencies

3. Accuracy and scale are now both possible.

I-COM Global Summit 2017: Breakout Session - Navigating data in digital transformation

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Navigating data in digital transformation are:

1. The challenge is not technical- collaboration across profiles is most important

2. Mix internal and external data to put into action. Stop long design phase - fail fast

3. Start now !

I-COM Global Summit 2017: Breakout Session - Rise of 1st Party Data

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Rise of 1st Party Data are:

1. Data Leverage will trigger unusual acquisitions

2. Publishers with PII can't enable ad-tech fast enough to meet demand

3. Agencies have opportunity as "safe harbor" data integrators

I-COM Global Summit 2017: Breakout Session - Effective Targeting in the Consumer Pathway

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Effective Targeting in the Consumer Pathway are:

1. Building a consumer journey is an art - it combines data from multiple sources

2. Some consumer journeys can be linear... though most are not

3. Clients are really excited about the idea of consumer journey

I-COM Global Summit 2017: Breakout Session - Gen Z is Changing the Media Game

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Gen Z is Changing the Media Game are:

1. Changing the media game in terms of consumption: push/pull scenarios

2. Quick adoption of tech & innovation and tailoring to their needs 

3. Needs state-driven media consumption. On demand personal curation 

I-COM Global Summit 2017: Breakout Session - Consumer Insights Driving Business Outcomes

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Consumer Insights Driving Business Outcomes are:

1. Data Preparation is crucial

2. Look what data helps one and which not

3. Put data in a context

I-COM Global Summit 2017: Breakout Session - Addressing Barriers to Programmatic

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 5 main takeaways from the session.

The 5 Main Takeaways for the Breakout Session - Addressing Barriers to Programmatic are:

1. Lack of education on technical aspects

2. Lack of transparency on where the advertisers go

3. Subject matter expertise

4. IAB to define different levels of (lack of) transparency

5. Education / Subject matter expertise

I-COM Global Summit 2017: Breakout Session - Measurement & Data in the World of Walled Gardens

Background: Each presentation / panel had a corresponding Breakout Session on April 27th. The group agreed on 3 main takeaways from the session.

The 3 Main Takeaways for the Breakout Session - Measurement & Data in the World of Walled Gardens are:

  1. Advertiser lobbying will move the needle
  2. Native auditing: i) process; ii) continuous tech alignment; iii) language alignment
  3. More measurement train crashes will bring the opening of gardens