Business Intelligence

Ask The CMO: Jason Heller On How Data And Creativity Must Work In Lockstep To Drive Business Growth

Ask The CMO: Jason Heller On How Data And Creativity Must Work In Lockstep To Drive Business Growth

March 3, 2019 - Billee Howard, Contributor at Forbes, writes: We live in an age of digital transformation. Many look at transformation through two distinct lenses: marketing and technology. Few however, have the vision to understand the critical intersection of the two that is required for true success.

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

SILICON SLOPES, UT – February 22, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced it has been ranked the highest out of 15 vendors in both Usability and Total Cost of Ownership/Return on Investment (TCO/ROI) in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index.

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

SILICON SLOPES, UT – February 7, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced the new Domo® Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns.

Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal

Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal

DALLAS, Feb. 12, 2019 /PRNewswire/ -- Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business.