CRM

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

San Mateo, CA, USA – WEBWIRE – Monday, August 20, 2018 - Drawbridge, the leading provider of identity management solutions, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web.

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"

NEW YORK, July 12, 2018 — Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. 

Sprinklr Unveils Intuition: AI to Help Brands Scale One-to-One Customer Relationships Across 25+ Social Channels

Sprinklr Unveils Intuition: AI to Help Brands Scale One-to-One Customer Relationships Across 25+ Social Channels

New York, NY – April 26, 2018 – Sprinklr, the world’s leading Customer Experience Management (CXM) platform, today announced Sprinklr Intuition, a set of artificial intelligence capabilities that tackle the biggest social media management challenge facing brands today: managing an ever-growing number of digital interactions to deliver better, more human experiences for every customer — at scale.

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

New York, NY — February 20, 2018Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers better connect and engage with both new and existing customers.

Top Team Pioneers New Approach to Help Brands Connect with Consumers

Top Team Pioneers New Approach to Help Brands Connect with Consumers

September 19, 2017 - A world-class team has come together to help brands harness the full power of connected data, insight and opinions. Outra has developed a new platform and approach for companies to understand and engage with their customers more effectively, and to take control of their data under the forthcoming General Data Protection Regulation (GDPR).