Justin Thomas-Copeland, President RAPP New York, writes: Good customer experience and engagement makes for good business — not the most profound statement, I know.
Acxiom, the data and technology foundation for the world’s best marketers, today announced it has entered into a new multi-year engagement with Kasasa®️, a financial technology and marketing provider committed to driving results for over 900 community banks and credit unions by helping them attract, engage and retain customers.
June 18, 2019 - James Hercher of AdExchanger writes: Salesforce officially threw its hat into the ring with the launch of a customer data platform (CDP) on Tuesday at its Connections conference in Chicago.
SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- IBM Think -- IBM (NYSE: IBM) today announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences.
New York — February 6th, 2019—The global mobile data and identity platform zeotap announced today a new identity solution, Connect, which deterministically matches brands’ offline CRM data to mobile identifiers, and helps premier brands bridge the long-existing gap between offline and online data.
January 15, 2019 - AXA Insurance today announced the launch of AXA Affiliates, a digital platform that enables partners to easily integrate AXA’s insurance solutions within their websites or apps. Partners with complementary offerings can use this one-stop, self-service platform to access AXA’s suite of tools to deliver seamless and customised insurance protection and assistance to their customers.
San Mateo, CA, USA – WEBWIRE – Monday, August 20, 2018 - Drawbridge, the leading provider of identity management solutions, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web.
NEW YORK, July 12, 2018 — Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.
May 29, 2018 - Posted at MrWeb News Online: Marcoms giant Havas Group has opened an innovation centre for artificial intelligence and its applications for customer experience, in Montréal, Canada.