CRM

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- IBM Think -- IBM (NYSE: IBM) today announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences.

Zeotap Launches Connect — A Global Deterministic Identity Solution Allowing Brands to Match Offline Customer CRM Data to Digital Identifiers

Zeotap Launches Connect — A Global Deterministic Identity Solution Allowing Brands to Match Offline Customer CRM Data to Digital Identifiers

New York — February 6th, 2019—The global mobile data and identity platform zeotap announced today a new identity solution, Connect, which deterministically matches brands’ offline CRM data to mobile identifiers, and helps premier brands bridge the long-existing gap between offline and online data.

AXA Insurance Transforms Partner Engagement with Launch of Digital Affiliation Platform

AXA Insurance Transforms Partner Engagement with Launch of Digital Affiliation Platform

January 15, 2019 - AXA Insurance today announced the launch of AXA Affiliates, a digital platform that enables partners to easily integrate AXA’s insurance solutions within their websites or apps. Partners with complementary offerings can use this one-stop, self-service platform to access AXA’s suite of tools to deliver seamless and customised insurance protection and assistance to their customers.

Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

September 24, 2018 San Francisco, CaliforniaApple and Salesforce today announced a strategic partnership that brings together the number one customer relationship management platform and iOS, the world’s most advanced mobile operating system, enabling powerful new mobile apps for business.

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

San Mateo, CA, USA – WEBWIRE – Monday, August 20, 2018 - Drawbridge, the leading provider of identity management solutions, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web.

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"

NEW YORK, July 12, 2018 — Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. 

Sprinklr Unveils Intuition: AI to Help Brands Scale One-to-One Customer Relationships Across 25+ Social Channels

Sprinklr Unveils Intuition: AI to Help Brands Scale One-to-One Customer Relationships Across 25+ Social Channels

New York, NY – April 26, 2018 – Sprinklr, the world’s leading Customer Experience Management (CXM) platform, today announced Sprinklr Intuition, a set of artificial intelligence capabilities that tackle the biggest social media management challenge facing brands today: managing an ever-growing number of digital interactions to deliver better, more human experiences for every customer — at scale.

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

New York, NY — February 20, 2018Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers better connect and engage with both new and existing customers.