October 19, 2018 - The study, commissioned by marketing webinar platform ON24 and conducted by Harvard Business Review’s Analytic Services, finds that most marketers already believe their push to automate customer experiences is turning consumers off.
San Mateo, CA, USA – WEBWIRE – Monday, August 20, 2018 - Drawbridge, the leading provider of identity management solutions, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web.
NEW YORK, July 12, 2018 — Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas.
May 29, 2018 - Posted at MrWeb News Online: Marcoms giant Havas Group has opened an innovation centre for artificial intelligence and its applications for customer experience, in Montréal, Canada.
New York, NY – April 26, 2018 – Sprinklr, the world’s leading Customer Experience Management (CXM) platform, today announced Sprinklr Intuition, a set of artificial intelligence capabilities that tackle the biggest social media management challenge facing brands today: managing an ever-growing number of digital interactions to deliver better, more human experiences for every customer — at scale.
New York, NY — February 20, 2018 — Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers better connect and engage with both new and existing customers.
SAN FRANCISCO—September 19, 2017— Salesforce [NYSE: CRM], the global leader in CRM, today announced the next generation of Sales Cloud Einstein, bringing AI to every step of the sales cycle, from building pipeline and closing deals, to growing the business.
September 19, 2017 - A world-class team has come together to help brands harness the full power of connected data, insight and opinions. Outra has developed a new platform and approach for companies to understand and engage with their customers more effectively, and to take control of their data under the forthcoming General Data Protection Regulation (GDPR).