Campaign Optimization

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimization

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimization

Dallas, Texas (May 03, 2018)Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging.

NBCUniversal Unveils Industry’s First Cross Platform, Unified Advertising Metric Measuring Viewership Across Entire Linear and Digital Portfolio

NBCUniversal Unveils Industry’s First Cross Platform, Unified Advertising Metric Measuring Viewership Across Entire Linear and Digital Portfolio

NEW YORK, April 5, 2018NBCUniversal today announced the industry’s first unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the new metric delivers NBCUniversal’s advertising clients the most comprehensive representation of their marketing campaign’s advertising exposures within full episodes of shows across all screens.

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

SAN FRANCISCO, Feb. 7, 2018 /PRNewswire/ -- WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, today announced that it has launched WalkMe Artificial Intelligence (AI) Predictive Analytics, an enterprise-grade solution that can understand users' behaviors while they're using a system, and predict their next actions in order to drive greater user engagement and adoption.

Factual Collaborates with Oracle Marketing Cloud

Factual Collaborates with Oracle Marketing Cloud

November 8, 2017 - Joy Lin, Director of Product Marketing at Factual, writes: We’re excited to announce that Factual has teamed up with the Oracle Marketing Cloud to deliver better location and device movement data to Oracle customers for enhanced targeting of their marketing campaigns. Factual is now a Silver level member of the Oracle Partner Network (OPN).

In UK, AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

In UK, AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

LONDON, May 4, 2017 /PRNewswire/ -- AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience.

The Weather Company and LiveRamp Announce Innovative Collaboration to Enable Marketers to Integrate Weather’s Data to Drive Decision-Making Across All Channels

The Weather Company and LiveRamp Announce Innovative Collaboration to Enable Marketers to Integrate Weather’s Data to Drive Decision-Making Across All Channels

PRESS RELEASE April 19, 2017: The Weather Company, an IBM Business (NYSE: IBM) announced today an innovative collaboration with LiveRamp, an Acxiom:registered: company, that will enable marketers to seamlessly integrate Weather’s unique real-time data to help drive decision-making in omnichannel campaigns across the digital ecosystem.

In US, IBM Puts Watson into the Hands of Marketing Professionals

In US, IBM Puts Watson into the Hands of Marketing Professionals

ARMONK, N.Y. - 18 Apr 2017: IBM today introduced new cognitive capabilities for IBM Watson Marketing Insights, a cloud-based offering that continuously examines customer behavior and learns how it may impact the success of the business. With these insights marketing teams can take action to launch targeted campaigns designed to turn all customers into brand loyalists who are helping drive business success.  

In US, comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

In US, comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

RESTON, VA, April 18, 2017comScore today announced the introduction of Facebook demographic metrics to the validated Campaign Essentials™ (vCE®) campaign measurement suite. Beginning next month, vCE will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network.