Campaign Optimization

7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales

7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales

May 16, 2019 - David Griner, creative and innovation editor for Adweek, writes: It may not have the body count of Game of Thrones, but Burger King’s increasingly epic marketing battle with McDonald’s has become one of the most-watched rivalries in the advertising world.

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

SILICON SLOPES, UT – February 7, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced the new Domo® Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns.

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimization

Research Now SSI Launches the Industry’s First Cross-Media Advertising Dashboard for Agile Campaign Measurement and Optimization

Dallas, Texas (May 03, 2018)Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging.

NBCUniversal Unveils Industry’s First Cross Platform, Unified Advertising Metric Measuring Viewership Across Entire Linear and Digital Portfolio

NBCUniversal Unveils Industry’s First Cross Platform, Unified Advertising Metric Measuring Viewership Across Entire Linear and Digital Portfolio

NEW YORK, April 5, 2018NBCUniversal today announced the industry’s first unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the new metric delivers NBCUniversal’s advertising clients the most comprehensive representation of their marketing campaign’s advertising exposures within full episodes of shows across all screens.

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

SAN FRANCISCO, Feb. 7, 2018 /PRNewswire/ -- WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, today announced that it has launched WalkMe Artificial Intelligence (AI) Predictive Analytics, an enterprise-grade solution that can understand users' behaviors while they're using a system, and predict their next actions in order to drive greater user engagement and adoption.

Factual Collaborates with Oracle Marketing Cloud

Factual Collaborates with Oracle Marketing Cloud

November 8, 2017 - Joy Lin, Director of Product Marketing at Factual, writes: We’re excited to announce that Factual has teamed up with the Oracle Marketing Cloud to deliver better location and device movement data to Oracle customers for enhanced targeting of their marketing campaigns. Factual is now a Silver level member of the Oracle Partner Network (OPN).