London, December 12, 2018 - Essence, a global data and measurement-driven media agency and part of GroupM, today announced the integration of bespoke machine learning-powered bid-optimization into Olive, the agency's proprietary media management software.
October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.
Dallas, Texas (May 03, 2018) – Research Now SSI, the global leader in digital market research data and services, announces the industry’s first advertising measurement dashboard for gathering on-the-fly, configurable insights about campaign effectiveness across all channels – digital, mobile, traditional and emerging.
NEW YORK, April 5, 2018 – NBCUniversal today announced the industry’s first unified advertising metric, measuring all live, on-demand and time-shifted commercial impressions on every viewing platform. Called CFlight, the new metric delivers NBCUniversal’s advertising clients the most comprehensive representation of their marketing campaign’s advertising exposures within full episodes of shows across all screens.
SAN FRANCISCO, Feb. 7, 2018 /PRNewswire/ -- WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, today announced that it has launched WalkMe Artificial Intelligence (AI) Predictive Analytics, an enterprise-grade solution that can understand users' behaviors while they're using a system, and predict their next actions in order to drive greater user engagement and adoption.
November 8, 2017 - Joy Lin, Director of Product Marketing at Factual, writes: We’re excited to announce that Factual has teamed up with the Oracle Marketing Cloud to deliver better location and device movement data to Oracle customers for enhanced targeting of their marketing campaigns. Factual is now a Silver level member of the Oracle Partner Network (OPN).
October 19, 2017 - Brian Larsen, CCO & COO of AudienceProject, writes: Google/YouTube will migrate away from third party tracking pixels, AudienceReport will still be able to measure YouTube campaigns in the new pixel-less environment.
LONDON, May 4, 2017 /PRNewswire/ -- AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience.