Data Management

Ask The CMO: Jason Heller On How Data And Creativity Must Work In Lockstep To Drive Business Growth

Ask The CMO: Jason Heller On How Data And Creativity Must Work In Lockstep To Drive Business Growth

March 3, 2019 - Billee Howard, Contributor at Forbes, writes: We live in an age of digital transformation. Many look at transformation through two distinct lenses: marketing and technology. Few however, have the vision to understand the critical intersection of the two that is required for true success.

Zeotap Hopes to Become the Liveramp of Europe

Zeotap Hopes to Become the Liveramp of Europe

February 5, 2019 - Zeotap: We are so happy to announce that today, after 4 full years of preparation, we have unveiled our patented deterministic mobile identity graph across Europe, North America, India & LATAM after building scale and running pilots with 3 of the world’s top 10 advertisers last year including Unilever.

Introducing the New Audience Marketplace for Adform DSP Clients

 Introducing the New Audience Marketplace for Adform DSP Clients

January 22, 2019 - Adform: Our brand-new self-service audience discovery experience is now available through the Adform DSP. In line with our commitment to delivering you the most intuitive and efficient buying process in the industry, we’ve made finding, understanding, and activating the right audiences easier. The Audience Marketplace draws on the expertise and resources of our world-class Data Management Platform (DMP) to further enhance your ability to make data-driven decisions in the Adform Demand Side Platform (DSP).