August 22, 2019 - Now More than Ever, Data Matters. Today we live in an ever-expanding digitally-oriented, data-driven economy.
August 14, 2019 - X-Mode, a provider of location data spun out of a college safety app called Drunk Mode, will officially launch this week with the goal of ensuring that companies have access to a higher standard of location data by tapping into a variety of technologies that most companies do not use.
The report recognized Neustar’s strong person-, household-, and device-level identity resolution offering and customer data onboarding assets, stating Neustar should be on a short list for those who need “strong data connectivity capabilities layered with advanced performance marketing analytics across audiences.”
Latest launch introduces new APIs and platform features to improve data accuracy and control.
NEW YORK, July 17, 2019 – mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, today announced the launch of several features to extend its customers’ best-in-class data unification and orchestration capabilities.
July 2, 2019 - Larissa Faw of MediaPost writes: Publicis Groupe CEO Arthur Sadoun [pictured] dismisses the notion that the Groupe's $4 billion acquisition of data provider Epsilon was critical to remaining competitive within Adland's ever-shifting landscape, but he admits that this deal "accelerates" the business model Publicis has been developing.
Düsseldorf, Hannover / Germany June 19, 2019 - Digitalization proved to be a central topic at this year’s Ligna trade fair. Henkel is convinced that digitalization must be an essential element in the woodworking industry’s approach to meeting the major challenges ahead – from increasing individualization requirements to ensuring quality and efficiency while reducing delivery times.