The 7th edition of the I-COM Global Summit gathered 400 experts in Smart Data Marketing from 30 different countries in Seville, Spain.
I-COM is pleased to announce that Howard Shimmel, Chief Research Officer of Turner in the US, is joining the I-COM Chief Data Officer Council.
NEW YORK, June 22, 2016 – xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s proprietary campaign validation and lift methodology alongside xAd’s Blueprints technology, will enable advertisers to measure the reach and frequency of their mobile campaigns and understand how campaign delivery influenced store visitation based on actual foot traffic into stores.
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.
March 15, 2019 - Shravya Kaparthi [pictured], Director, Data Analytics & Decision Sciences at RAPP (A part of the Omnicom-DAS Group of companies), writes for ClickZ: One of the biggest mistakes companies make when trying to use data to influence customer behavior is assuming that people make rational choices.
BRIGHTON, ENGLAND, February 12, 2019 — Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting.
January 15, 2019 - Leading independent media and marketing consultancy, Ebiquity, announces today that they are offering a new report featuring research from Forrester, a renowned research and advisory firm for business and technology leaders.
January 22, 2019 - Adform: Our brand-new self-service audience discovery experience is now available through the Adform DSP. In line with our commitment to delivering you the most intuitive and efficient buying process in the industry, we’ve made finding, understanding, and activating the right audiences easier. The Audience Marketplace draws on the expertise and resources of our world-class Data Management Platform (DMP) to further enhance your ability to make data-driven decisions in the Adform Demand Side Platform (DSP).
Dallas, Texas; January 15, 2019 – Following the merger and integration of two global leaders in first-party data, Research Now SSI announces that its new name and brand is “Dynata.” The new brand speaks to the company’s unique value proposition: Dynata offers one of the world’s largest collections of first-party data, contributed by people -- consumers and business professionals -- who opt-in to participate in surveys and market research.
September 27, 2018 - Madara Krumina of Adverity writes: We're very excited to announce our new partnership with Tableau - one of the leading business intelligence (BI) and data visualization platforms.
NEW YORK, September 18, 2018 – Dataiku, the centralized data platform that moves businesses along their data journey from analytics at scale to Enterprise AI, appeared as a strong performer in the The Forrester Wave ™: Multimodal Predictive Analytics and Machine Learning Solutions, Q3 2018.
Silicon Slopes, UT – September 10, 2018 – Domo® (Nasdaq: DOMO), today announced that SoftBank Corp., one of Japan’s largest telecommunications service companies, is using Domo’s cloud-based platform to make better data-based decisions and take actions to drive the business forward.
Dallas, Texas (July 23, 2018) – Research Now SSI, the global leader in digital market research data and data services, has been named one of the inaugural partners in Google’s new Measurement Partner Program.
July 13, 2018 - Posted at MrWeb News Online: In the UK, former Cambridge Analytica (CA) exec Ahmad Al-Khatib [pictured] has launched an 'ethically based' data analytics business called Auspex International.
