Posted at Marketing Interactive: Changi Airport Group (CAG) has re-appointed Havas Media Singapore as its media agency of record following a pitch.
August 1, 2019 - In the UK, data-driven performance marketing agency Merkle has launched a tool called Pando Planning, which it says places connected customer data at the heart of every planning decision.
DALLAS, May 21, 2019 — Dynata, a global leader in first-party data and data services, is pleased to announce that it has aligned the company to provide greater value to customers, partners, and stakeholders.
May 16, 2019 - RealityMine today announced the rollout of new RealLife Data Feeds across its host of RealLife products.
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.
March 15, 2019 - Shravya Kaparthi [pictured], Director, Data Analytics & Decision Sciences at RAPP (A part of the Omnicom-DAS Group of companies), writes for ClickZ: One of the biggest mistakes companies make when trying to use data to influence customer behavior is assuming that people make rational choices.
BRIGHTON, ENGLAND, February 12, 2019 — Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting.
January 15, 2019 - Leading independent media and marketing consultancy, Ebiquity, announces today that they are offering a new report featuring research from Forrester, a renowned research and advisory firm for business and technology leaders.