The 7th edition of the I-COM Global Summit gathered 400 experts in Smart Data Marketing from 30 different countries in Seville, Spain.
I-COM is pleased to announce that Howard Shimmel, Chief Research Officer of Turner in the US, is joining the I-COM Chief Data Officer Council.
NEW YORK, June 22, 2016 – xAd, the global leader in location intelligence that drives sales, today announced that it has partnered with comScore (NASDAQ: SCOR), a global media measurement and analytics company, to provide its clients with a global measurement solution that links mobile campaign delivery to in-store visitation. comScore Location Lift in xAd, which uses comScore’s proprietary campaign validation and lift methodology alongside xAd’s Blueprints technology, will enable advertisers to measure the reach and frequency of their mobile campaigns and understand how campaign delivery influenced store visitation based on actual foot traffic into stores.
24 September 2019 | By Nico Carstensen - Adverity -- Data-driven marketing towards a travel-loving audience is an integral cornerstone of the tourist office agenda - from building awareness to increasing hotel bookings across the country, the goals are as varied as the Austrian landscape.
September 24, 2019 / By Jennifer Cannon - Martech Today / -- Salesforce has announced two new Datorama analytics features that are expected to help marketers bring their data preparation, analysis and visualization to new levels with a no-code approach to data.
October 2 , 2019 - MrWeb — Australian data intelligence company Potentiate has expanded to Europe, where it will be led by former Vision Critical executive Simon Harrington.
September 16, 2019 - Wheel Chronical, Alex Hardin - Crystal Market Research authorities conduct a triangulated approach of primary and secondary research on Global Customer Data Platform Market and carry out an in-depth analysis of multiple factors, including Customer Data Platform technological developments and the demand-supply shifts in various markets across the globe to accurately forecast the industry’s growth possibilities. To assist clients to frame effective tactics for growth on global Customer Data Platform market for the period of 2019 to 2025.
August 1, 2019 - In the UK, data-driven performance marketing agency Merkle has launched a tool called Pando Planning, which it says places connected customer data at the heart of every planning decision.
DALLAS, May 21, 2019 — Dynata, a global leader in first-party data and data services, is pleased to announce that it has aligned the company to provide greater value to customers, partners, and stakeholders.
May 16, 2019 - RealityMine today announced the rollout of new RealLife Data Feeds across its host of RealLife products.
