Data-Driven Marketing

Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.

Behavioral economics for marketing: Turning data into persuasion

Behavioral economics for marketing: Turning data into persuasion

March 15, 2019 - Shravya Kaparthi [pictured], Director, Data Analytics & Decision Sciences at RAPP (A part of the Omnicom-DAS Group of companies), writes for ClickZ: One of the biggest mistakes companies make when trying to use data to influence customer behavior is assuming that people make rational choices.