Posted at Marketing Interactive: Changi Airport Group (CAG) has re-appointed Havas Media Singapore as its media agency of record following a pitch.
Equifax Data-Driven Marketing Digital Customer Insights Now Available Through the Eyeota Audience Marketplace
Merkle Launches Data-Driven Planning Solution
August 1, 2019 - In the UK, data-driven performance marketing agency Merkle has launched a tool called Pando Planning, which it says places connected customer data at the heart of every planning decision.
Unilever sees ‘significant step up’ in effectiveness in shift to data-driven marketing
Dynata Organizes for Future Growth
DALLAS, May 21, 2019 — Dynata, a global leader in first-party data and data services, is pleased to announce that it has aligned the company to provide greater value to customers, partners, and stakeholders.
RealityMine Announces New RealLife Data Feeds
May 16, 2019 - RealityMine today announced the rollout of new RealLife Data Feeds across its host of RealLife products.
Dynata Expands Access to Global Audiences through Data Partnership with Eyeota
Domo Raises the User Experience Bar Again with Domo Stories
Catalina Partners with GlobalLogic to Drive Digital Innovation
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.
Behavioral economics for marketing: Turning data into persuasion
March 15, 2019 - Shravya Kaparthi [pictured], Director, Data Analytics & Decision Sciences at RAPP (A part of the Omnicom-DAS Group of companies), writes for ClickZ: One of the biggest mistakes companies make when trying to use data to influence customer behavior is assuming that people make rational choices.
Brandwatch Launches Vizia Enterprise Reporting, Bringing Data Intelligence to Mundane Internal Reports
BRIGHTON, ENGLAND, February 12, 2019 — Brandwatch, the world-leading, $100 million-revenue social intelligence company, has unveiled its latest Vizia innovation with an enterprise reporting product that fundamentally changes the approach to marketing reporting.
Ebiquity releases new report on marketing performance measurement
January 15, 2019 - Leading independent media and marketing consultancy, Ebiquity, announces today that they are offering a new report featuring research from Forrester, a renowned research and advisory firm for business and technology leaders.