Data-Driven Marketing

Introducing the New Audience Marketplace for Adform DSP Clients

 Introducing the New Audience Marketplace for Adform DSP Clients

January 22, 2019 - Adform: Our brand-new self-service audience discovery experience is now available through the Adform DSP. In line with our commitment to delivering you the most intuitive and efficient buying process in the industry, we’ve made finding, understanding, and activating the right audiences easier. The Audience Marketplace draws on the expertise and resources of our world-class Data Management Platform (DMP) to further enhance your ability to make data-driven decisions in the Adform Demand Side Platform (DSP).

Announcing New Name and Brand: Research Now SSI is Now Dynata

Announcing New Name and Brand: Research Now SSI is Now Dynata

Dallas, Texas; January 15, 2019 – Following the merger and integration of two global leaders in first-party data, Research Now SSI announces that its new name and brand is “Dynata.” The new brand speaks to the company’s unique value proposition: Dynata offers one of the world’s largest collections of first-party data, contributed by people -- consumers and business professionals -- who opt-in to participate in surveys and market research.

Dataiku Named A Strong Performer In Multimodal Predictive Analytics And Machine Learning Solutions, Q3 2018 Report By Independent Research Firm

Dataiku Named A Strong Performer In Multimodal Predictive Analytics And Machine Learning Solutions, Q3 2018 Report By Independent Research Firm

NEW YORK, September 18, 2018 Dataiku, the centralized data platform that moves businesses along their data journey from analytics at scale to Enterprise AI, appeared as a strong performer in the The Forrester Wave ™: Multimodal Predictive Analytics and Machine Learning Solutions, Q3 2018.

Domo Empowers SoftBank Corp. to Maximize Business Opportunities Through Better Data Utilization

Domo Empowers SoftBank Corp. to Maximize Business Opportunities Through Better Data Utilization

Silicon Slopes, UT – September 10, 2018Domo® (Nasdaq: DOMO), today announced that SoftBank Corp., one of Japan’s largest telecommunications service companies, is using Domo’s cloud-based platform to make better data-based decisions and take actions to drive the business forward.

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"

Omnicom Takes Data-Driven Marketing To The Next Level With Launch Of "Omni"

NEW YORK, July 12, 2018 — Leading global marketing and corporate communications company Omnicom Group, Inc. (NYSE: OMC), today announced the roll-out of Omni, its people-based precision marketing and insights platform, designed to identify and define personalized consumer experiences at scale across creative, media, CRM as well as other Omnicom practice areas. 

Kantar Analytics Practice Launches to Fuel Client's Business Growth

Kantar Analytics Practice Launches to Fuel Client's Business Growth

May 3, 2018 - Kantar today announces the launch of a new global analytics practice that unlocks deeper insights to fuel business growth. Integrating analytical capabilities from across the company, Kantar Analytics Practice will combine the world’s most in-depth understanding of consumers with a deep analytics toolkit developed over four decades of solving the most difficult sales, brand, media and marketing problems.