LOS ANGELES — November 14, 2018 — Pixalate, the world’s most comprehensive ad fraud detection and prevention platform, has become the first company to receive accreditation from the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions.
November 6, 2018 - Natascha Sturm, Business Value Analyst at Brandwatch, writes: It’s the most wonderful time of the year (for gamers, that is).
Counting down the days from when your favorite new video game is first announced to its final release, putting it on your Christmas wishlist, excitement rising every day
London 8th October 2018: Mindshare, the global agency network that is part of WPP, is launching a new consultancy service focusing on voice and visual services.
October 3, 2018 - Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI company Realeyes.
August 21, 2018 - Sudipto Ghosh of Martech Series, writes: Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis [pictured], Senior Director, Enterprise Video Offerings, IBM.
NEW YORK, July 19, 2018 (GLOBE NEWSWIRE) -- Video marketing technology company, Eyeview, announced today it has received $20 million in equity financing and debt led by current and new investors.
July 18, 2018 - Telaria Inc. (NYSE: TLRA), the complete software platform to manage video advertising for premium publishers, today announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP).
June 29, 2018 - Alex Weprin of Mediapost writes: The Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force.