Insights & Analytics

Financial Services: Taking AI To The Next Level

Financial Services: Taking AI To The Next Level

November 1, 2018 - Nicole Martin, Contributor at Forbes, writes: Any great story means visualization and detail. It takes the small additions of those details to build a picture in someone’s mind to truly make the story complete. The same goes for analytics and data.

Kantar launches Media & Analytics practice and adds two new staff

Kantar launches Media & Analytics practice and adds two new staff

TORONTO, Oct. 26, 2018 /CNW/ - Kantar Insights Canada, part of WPP's data investment management division, today announced the launch of its Media & Analytics practice, which brings together the firm's Audience Measurement, Digital Measurement, and Analytics capabilities to unlock deeper insights to fuel business growth.

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

New York, October 23, 2018Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.

New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

NEW YORK, Oct. 09, 2018 (GLOBE NEWSWIRE) -- Effective creative optimization is one of the major untapped opportunities left for advertisers, according to results of a new report from Flashtalking, the leading global independent platform for ad management, data activation and unified insights.

Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products

Unacast Announces New Technology Breakthrough, Bringing Massive Scale to Contextual Location Data Products

NEW YORK, Oct. 10, 2018 (GLOBE NEWSWIRE) -- Unacast, the leading transparent and contextualized location data platform, today announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm.

Converseon.AI Launches First Comprehensive Library of Prebuilt AI-Powered Language Models to Rapidly Accelerate the Adoption, Value and Use of Social Listening Data

Converseon.AI Launches First Comprehensive Library of Prebuilt AI-Powered Language Models to Rapidly Accelerate the Adoption, Value and Use of Social Listening Data

October 10, 2018 - Jane Quigley, Chief Client Officer at Converseon, writes: Converseon announced the release of the industry’s first comprehensive library of prebuilt machine learning models designed to drive enhanced value and use of social listening data.

Hidden superpowers: uncovering the intersection of marketing and neurodiversity

Hidden superpowers: uncovering the intersection of marketing and neurodiversity

Mark Evans, Marketing Director at Direct Line Group, writes for The Drum: Neurodiversity refers to a wide range of conditions where people's brains are wired differently. This includes autism, dyslexia, ADHD and dyspraxia. Such conditions are typically perceived to be a disadvantage, but in fact in many cases they are a 'superpower', delivering fresh thinking and creativity – innovation from the edges.

iHeartMedia Partners With AUTOFLYTE To Launch Exclusive Daily Automotive Sales Insights Tool - AUTOFLYTE EDGE

iHeartMedia Partners With AUTOFLYTE To Launch Exclusive Daily Automotive Sales Insights Tool - AUTOFLYTE EDGE

NEW YORK – August 28, 2018iHeartMedia and AUTOFLYTE announced today the launch of AUTOFLYTE EDGE, a new powerful automotive insights tool that features daily sales and market share data throughout each region to help dealerships market smarter and faster. AUTOFLYTE EDGE is available now exclusively through iHeartMedia.