Insights & Analytics

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

New York, NY – April 1, 2019 – Nielsen (NYSE: NLSN) today announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in science-based behavioral insights.

Sandvik and IBM Usher in the Fourth Industrial Revolution to the Mining Industry with IBM Watson

Sandvik and IBM Usher in the Fourth Industrial Revolution to the Mining Industry with IBM Watson

TAMPERE, Finland and ARMONK, N.Y., April 1, 2019 /PRNewswire/ -- Joint clients of IBM (NYSE: IBM) and Sandvik Mining and Rock Technology, one of the world's largest premium mining equipment manufacturers, are tapping the powers of IoT, advanced analytics and artificial intelligence to realize safety, maintenance, productivity and operational efficiency.

Behavioral economics for marketing: Turning data into persuasion

Behavioral economics for marketing: Turning data into persuasion

March 15, 2019 - Shravya Kaparthi [pictured], Director, Data Analytics & Decision Sciences at RAPP (A part of the Omnicom-DAS Group of companies), writes for ClickZ: One of the biggest mistakes companies make when trying to use data to influence customer behavior is assuming that people make rational choices.

Experian: Boardroom efforts to make customer experience a priority being hampered by rising costs, retention and bad debt

Experian: Boardroom efforts to make customer experience a priority being hampered by rising costs, retention and bad debt

12 February 2019: New research shows that despite a determined drive towards improving customer experience, increasing trust and satisfaction, half of all companies across Europe, the Middle East and Africa (EMEA), continue to be challenged by rising costs of customer acquisition, cost-to-serve, retention and the impact of bad debt.

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

SILICON SLOPES, UT – February 22, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced it has been ranked the highest out of 15 vendors in both Usability and Total Cost of Ownership/Return on Investment (TCO/ROI) in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index.