Insights & Analytics

Catalina Taps IBM Analytics to Aid in Digital Transformation

Catalina Taps IBM Analytics to Aid in Digital Transformation

ARMONK, N.Y., Dec. 17, 2018 /PRNewswire/ -- IBM (NYSE: IBM) announced today that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights.

Ancestry Adopts IBM Cloud, Advanced Analytics to Discover Business Insights

Ancestry Adopts IBM Cloud, Advanced Analytics to Discover Business Insights

ARMONK, N.Y., Nov. 8, 2018 /PRNewswire/ -- IBM (NYSE: IBM) announced today that Ancestry LLC, the world's largest consumer DNA network, has selected IBM Planning Analytics as-a-Service on the IBM Cloud for its business planning and forecasting processes, to take advantage of the combined solution's fast analytics, scalability and efficiency.

UOB Partners With Intel For Data Analytics

UOB Partners With Intel For Data Analytics

November 12, 2018 - posted at finews.asia: The joint project between UOB and Intel set out to use a combination of leading technology and advanced data analytics to provide greater clarity about the extent of transactions made across countries and entities by a single client, the two companies said on Monday in a media release.

Financial Services: Taking AI To The Next Level

Financial Services: Taking AI To The Next Level

November 1, 2018 - Nicole Martin, Contributor at Forbes, writes: Any great story means visualization and detail. It takes the small additions of those details to build a picture in someone’s mind to truly make the story complete. The same goes for analytics and data.

Kantar launches Media & Analytics practice and adds two new staff

Kantar launches Media & Analytics practice and adds two new staff

TORONTO, Oct. 26, 2018 /CNW/ - Kantar Insights Canada, part of WPP's data investment management division, today announced the launch of its Media & Analytics practice, which brings together the firm's Audience Measurement, Digital Measurement, and Analytics capabilities to unlock deeper insights to fuel business growth.

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

New York, October 23, 2018Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.

New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

New Research from Flashtalking Highlights Urgent Need for Better Measurement of Creative Performance

NEW YORK, Oct. 09, 2018 (GLOBE NEWSWIRE) -- Effective creative optimization is one of the major untapped opportunities left for advertisers, according to results of a new report from Flashtalking, the leading global independent platform for ad management, data activation and unified insights.