NEW YORK, NOVEMBER 13, 2018 — Today Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button.
November 6, 2018: Experian has launched a powerful new analytics solution across its Europe, Middle East and Africa region (EMEA) to help businesses make faster, more reliable and better-informed decisions.
TORONTO, Oct. 26, 2018 /CNW/ - Kantar Insights Canada, part of WPP's data investment management division, today announced the launch of its Media & Analytics practice, which brings together the firm's Audience Measurement, Digital Measurement, and Analytics capabilities to unlock deeper insights to fuel business growth.
New York, October 23, 2018 – Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.
NEW YORK, Oct. 09, 2018 (GLOBE NEWSWIRE) -- Effective creative optimization is one of the major untapped opportunities left for advertisers, according to results of a new report from Flashtalking, the leading global independent platform for ad management, data activation and unified insights.
NEW YORK, Oct. 10, 2018 (GLOBE NEWSWIRE) -- Unacast, the leading transparent and contextualized location data platform, today announced new products and features that offer marketers, researchers, and other location-focused businesses access to increased scale and unprecedented transparency into device behavior while maintaining high quality, thanks to major advancements to its location data algorithm.
October 10, 2018 - Jane Quigley, Chief Client Officer at Converseon, writes: Converseon announced the release of the industry’s first comprehensive library of prebuilt machine learning models designed to drive enhanced value and use of social listening data.
October 3, 2018 - Advertisers can now find out how much attention their ads will attract before they are launched thanks to a new AI-powered metric released today by emotion AI company Realeyes.
Mark Evans, Marketing Director at Direct Line Group, writes for The Drum: Neurodiversity refers to a wide range of conditions where people's brains are wired differently. This includes autism, dyslexia, ADHD and dyspraxia. Such conditions are typically perceived to be a disadvantage, but in fact in many cases they are a 'superpower', delivering fresh thinking and creativity – innovation from the edges.
NEW YORK – August 28, 2018 – iHeartMedia and AUTOFLYTE announced today the launch of AUTOFLYTE EDGE, a new powerful automotive insights tool that features daily sales and market share data throughout each region to help dealerships market smarter and faster. AUTOFLYTE EDGE is available now exclusively through iHeartMedia.