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Dynata Adds Data Strategy as a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Dynata Adds Data Strategy as a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Dallas, Texas; March 19, 2019Dynata, a global leader in first-party data and data services, has created the new functional area of Data Strategy, expanding the scope of its existing Research Science group. Melanie Courtright [pictured], currently EVP of Global Research Science, will continue to lead the group in an expanded role as EVP, Research Science and Data Strategy.