June 19, 2019 - Stephen Lepitak of The Drum writes: Newly-ointed Unilever chief executive Alan Jope [pictured] has outlined his vision for the future of the FMGC giant's marketing department, and the products it sells, saying the business will "dispose" of any brands that lack purposeful messaging.
Dallas, Texas; June 25, 2019 – Dynata, a global leader in first-party data and data services, introduces Dynata Marketplace, an integrated, multi-supplier, automated research platform.
April 7, 2019 - Roger Dooley, Contributor at Forbes, writes: Nielsen [NLSN], the market research giant that has the world's largest consumer neuroscience, a.k.a. neuromarketing, unit, announced a new suite of behavioral science offerings.
SAN FRANCISCO – Jan 8, 2018 – Cint, the world’s Insight Exchange, today announced that it has launched an AI-based automatic sample delivery.
Cint’s new delivery function is now available to all users of Access Pro, its industry leading sample procurement tool. Unlike other solutions, Cint’s automatic sample delivery spans across all types of panel sources, including hosted double-opt-in, single-opt-in, API-connected and real-time sampling traffic.
PLANO (November 8, 2017) – Research Now, the global leader in digital research data for better insights and decision-making, announces the launch of SmartTracker™, a new data-rich market research solution which enhances both existing and new tracker studies. SmartTracker enables market researchers, brand managers, and advertising agencies to directly connect tracker survey data to diverse data sources for more relevant insights to optimize strategic decisions and improve business results.
LONDON (October 30, 2017) – Research Now, the global leader in digital research data and solutions for better insights and decision-making, announces an enhanced version of the Samplify™ platform, the company’s comprehensive DIY platform that enables marketers to conduct quick-turn agile research cost-effectively for faster time to insights.
October 27 2017 - Posted at MrWeb News Online: London-based personal data firm CitizenMe has launched a data exchange platform to enable brands to connect with real humans in real-time.
PLANO, TX; SHELTON, CT, Oct. 12, 2017 -- Research Now and Survey Sampling International (SSI), global leaders in market research data, data solutions, and technology, announce that they have signed a merger agreement. The combined company will be privately held, with Court Square Capital Partners and HGGC, the current majority owners of Research Now and SSI, respectively, remaining as majority owners of the combined business.
May 16, 2017 - Lotame today announced a partnership with technology-driven advertising research and market research company, Survata, to create Segment Validation. This introduces a first-to-market solution that empowers brands, agencies and data sellers with a universal “ratings currency” across the digital advertising ecosystem. It also offers clients a seamless way to conduct custom research and activate against exact audiences.