Market Research

Cint Brings Artificial Intelligence to Market Research Sampling with Launch of New Automatic Sample Delivery

Cint Brings Artificial Intelligence to Market Research Sampling with Launch of New Automatic Sample Delivery

SAN FRANCISCO – Jan 8, 2018Cint, the world’s Insight Exchange, today announced that it has launched an AI-based automatic sample delivery.

Cint’s new delivery function is now available to all users of Access Pro, its industry leading sample procurement tool. Unlike other solutions, Cint’s automatic sample delivery spans across all types of panel sources, including hosted double-opt-in, single-opt-in, API-connected and real-time sampling traffic.

Research Now Launches SmartTracker™

Research Now Launches SmartTracker™

PLANO (November 8, 2017)Research Now, the global leader in digital research data for better insights and decision-making, announces the launch of SmartTracker™, a new data-rich market research solution which enhances both existing and new tracker studies. SmartTracker enables market researchers, brand managers, and advertising agencies to directly connect tracker survey data to diverse data sources for more relevant insights to optimize strategic decisions and improve business results.

Research Now Enhances Samplify™ Platform

Research Now Enhances Samplify™ Platform

LONDON (October 30, 2017) – Research Now, the global leader in digital research data and solutions for better insights and decision-making, announces an enhanced version of the Samplify™ platform, the company’s comprehensive DIY platform that enables marketers to conduct quick-turn agile research cost-effectively for faster time to insights.

Research Now and SSI Announce Merger Agreement

Research Now and SSI Announce Merger Agreement

PLANO, TX; SHELTON, CT, Oct. 12, 2017 -- Research Now and Survey Sampling International (SSI), global leaders in market research data, data solutions, and technology, announce that they have signed a merger agreement.  The combined company will be privately held, with Court Square Capital Partners and HGGC, the current majority owners of Research Now and SSI, respectively, remaining as majority owners of the combined business.  

Lotame Partners with Survata to Create Segment Validation

Lotame Partners with Survata to Create Segment Validation

May 16, 2017 - Lotame today announced a partnership with technology-driven advertising research and market research company, Survata, to create Segment Validation. This introduces a first-to-market solution that empowers brands, agencies and data sellers with a universal “ratings currency” across the digital advertising ecosystem. It also offers clients a seamless way to conduct custom research and activate against exact audiences.

In Australia, Eyeota and Ipsos Partner to Launch EMMA and Geotribes Audience Data Segments

In Australia, Eyeota and Ipsos Partner to Launch EMMA and Geotribes Audience Data Segments

SYDNEY, 10 NOVEMBER 2015: Dominic Seah, Marketing Assistant at Eyeota in Singapore, writes: Eyeota – the global leader for local audience data – and Ipsos, one of the world’s leading survey-based marketing research firms, have partnered to launch emma and geoTribes* audience data segments.

Most Marketers Rely On Data To Manage Client/Agency Relationships

US, October 31, 2016 - More than 80 percent of advertisers currently use data to help them manage agency relationships and they expect the use of such data will grow because of the overwhelmingly positive results they have achieved, especially in the area of managing media budgets, according to a new survey from the ANA (Association of National Advertisers).

In US, Unmetric Launches ‘Discover’ to Change How Brand Content Creators Find and Share Actionable Ideas

In US, Unmetric Launches ‘Discover’ to Change How Brand Content Creators Find and Share Actionable Ideas

NEW YORK, NY (PRWEB) JUNE 15, 2016 - Unmetric, the leading brand-focused social media intelligence company, today launches Discover, an innovative product that enables brand content creators and strategists to research, discover and share new ideas with other team members in real time.