San Francisco, CA – March 6, 2019 — Samba TV has announced an integration that allows broadcasters, networks, and media companies to measure lift in TV tune-in based on advertising across Google Marketing Platform.
February 27, 2019 - Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, is launching Catalina ID Graph following a highly successful pilot with several major retailers and CPG manufacturers.
SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- IBM Think -- IBM (NYSE: IBM) today announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences.
February 12, 2019 Posted at Indian Television - MUMBAI: Zeotap, a global mobile data company announced the expansion of its data offering in India with the addition of ‘Purchase Intent Data’ on 12 February 2019.
Dec 14, 2018 - We're excited to announce that we have joined forces with Neustar, the trusted, neutral provider of unified marketing intelligence, to augment their marketing mix modeling capabilities in digital.
December 18, 2018 - Barry Levine of MarTech Today writes: Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer targeting and personalization, and, according to a new IBM Marketing Trends report released Monday, it creates the need for someone to fill the “hottest new role” in marketing: Director of Marketing Data.
November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.
November 5, 2018 - CHICAGO--(BUSINESS WIRE)--Numerator, the leading marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients, has partnered with Ebiquity, a leading independent marketing and media consultancy firm.
New York, October 23, 2018 – Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.
September 12, 2018 - Havas Group announced today it has invested in Republica, the No. 1 independent multicultural agency in the U.S. Located in Miami, Florida, Republica was founded by Chairman & CEO Jorge A. Plasencia and President Luis Casamayor in 2006 to address the “seismic multicultural and digital revolution.”
September 13, 2018 - Kristin Hambelton [pictured], Chief Marketing Officer at Marketing Evolution, writes for Forbes: Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies, DX is making its mark across disciplines, and marketing is no exception.