Marketing Effectiveness

Four out of five senior marketers are ‘data blind’ as they struggle with influx of analytics

Four out of five senior marketers are ‘data blind’ as they struggle with influx of analytics

SILICON SLOPES, UT – June 26, 2019 – The vast majority (83 percent) of senior marketers are struggling to adapt to the volume of data, while 80 percent of these marketers feel the industry as a whole focuses on too many performance metrics, according to a new global report released today.

New Ways to Identify Growth Opportunities Across Organic Search and Affiliates

New Ways to Identify Growth Opportunities Across Organic Search and Affiliates

June 20, 2019 - Adi Sarig, Solution Business Manager for the Marketing Solution at SimilarWeb, writes: As we continue our efforts to surface the most critical and relevant insights for our customers, we are excited to announce the release of two new tabs for your Workspace designed to increase growth opportunities: Organic Search Overview and Referrals Overview.

Five Key Trends Driving Your Marketing Data Needs

Five Key Trends Driving Your Marketing Data Needs

May 16, 2019 - Leah Pope, Chief Marketing Officer at Datorama, writes for Forbes: With thousands of marketing technology vendors to choose from, most companies are using multiple products to meet customers where they are -- whether they’re scrolling through Instagram, doing a Google search, checking their email or entering a store.