Marketing Effectiveness

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

November 5, 2018 - CHICAGO--(BUSINESS WIRE)--Numerator, the leading marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients, has partnered with Ebiquity, a leading independent marketing and media consultancy firm.

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

New York, October 23, 2018Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.

Havas Group invests in US-based leading multicultural marketing agency, Republica

Havas Group invests in US-based leading multicultural marketing agency, Republica

September 12, 2018 - Havas Group announced today it has invested in Republica, the No. 1 independent multicultural agency in the U.S. Located in Miami, Florida, Republica was founded by Chairman & CEO Jorge A. Plasencia and President Luis Casamayor in 2006 to address the “seismic multicultural and digital revolution.”

Transforming The Transformative: The CMO's Role In Leading Digital Transformation

Transforming The Transformative: The CMO's Role In Leading Digital Transformation

September 13, 2018 - Kristin Hambelton [pictured], Chief Marketing Officer at Marketing Evolution, writes for Forbes: Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies, DX is making its mark across disciplines, and marketing is no exception.

Hidden superpowers: uncovering the intersection of marketing and neurodiversity

Hidden superpowers: uncovering the intersection of marketing and neurodiversity

Mark Evans, Marketing Director at Direct Line Group, writes for The Drum: Neurodiversity refers to a wide range of conditions where people's brains are wired differently. This includes autism, dyslexia, ADHD and dyspraxia. Such conditions are typically perceived to be a disadvantage, but in fact in many cases they are a 'superpower', delivering fresh thinking and creativity – innovation from the edges.

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

August 27, 2018 - Kristina Monllos, senior editor for Adweek, writes: Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to Deadline.

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

August 23, 2018 CAMP HILL, Pa.--(BUSINESS WIRE)--Rite Aid Corporation (NYSE: RAD), one of the nation’s leading drugstore chains, announced today that it has named Havas North America as its new Agency of Record with an emphasis on brand strategy and creative.

Datorama Introduces LiteConnect for AI-powered Marketing Data Visualization and Insights

Datorama Introduces LiteConnect for AI-powered Marketing Data Visualization and Insights

NEW YORK, March 14, 2018 (GLOBE NEWSWIRE) -- Datorama, a leading global technology company, has announced the launch of a complementary solution within its marketing intelligence platform. LiteConnect is an all-new, patent-pending capability that leverages artificial intelligence (AI) to provide marketers with a simple way to automatically transform any spreadsheet or data file into an interactive, marketing-specific dashboard in seconds.

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

New York, NY — February 20, 2018Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers better connect and engage with both new and existing customers.