April 16, 2019 - Posted at PotatoPRO: McCain Foods, the world’s largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.
Datorama | 03.20.2019 - This January, Jon Suarez-Davis, SVP & Chief Strategy Officer, Salesforce Marketing Cloud, announced the expansion of Marketing Cloud analytics with new Datorama data integration, activation, and developer tools.
Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.
23rd January, London: Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store. Kantar Marketplace will launch in March 2019 and provide access to Kantar’s growing portfolio of quick turnaround research solutions and insights from across Kantar.
November 9, 2018 - Sudipto Ghosh of MarTechSeries writes: People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin [pictured], Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign.
November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.
New York, Nov 14, 2018 – Analytic Partners, the global leader in marketing analytics, has released “ROI Genome Report: Have Promotions Lost Their Punch?”, the latest in a series of reports based on the learnings of the company’s ROI Genome – the goal of which is to create marketing wisdom from accumulated numbers and knowledge.
New York, October 23, 2018 – Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.