Marketing Optimization

IBM Largest Ever AI Toolset Release Is Tailor Made for 9 Industries and Professions

IBM Largest Ever AI Toolset Release Is Tailor Made for 9 Industries and Professions

ARMONK, N.Y., Sept. 24, 2018 /PRNewswire/ -- IBM (NYSE: IBM) today introduced new Watson solutions and services pre-trained for a variety of industries and professions including agriculture, customer service, human resources, supply chain, manufacturing, building management, automotive, marketing, and advertising.

Vivendi-owned Advertising Giant Havas and Capitol Music Group Form Annex Tower Creative, a Culture and Entertainment Agency in the Iconic Capitol Records Tower in Los Angeles

Vivendi-owned Advertising Giant Havas and Capitol Music Group Form Annex Tower Creative, a Culture and Entertainment Agency in the Iconic Capitol Records Tower in Los Angeles

August 27, 2018 NEW YORK--(BUSINESS WIRE)--In an unprecedented move to scale the company’s global culture and entertainment network ANNEX, Havas has announced a groundbreaking partnership with Universal Music Group’s Capitol Music Group (CMG) and the expansion of ANNEX to Los Angeles with the launch of Annex Tower Creative. Both Universal Music Group and Havas are part of content, media and communications group Vivendi.

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

August 23, 2018 CAMP HILL, Pa.--(BUSINESS WIRE)--Rite Aid Corporation (NYSE: RAD), one of the nation’s leading drugstore chains, announced today that it has named Havas North America as its new Agency of Record with an emphasis on brand strategy and creative.

The New York Times Advertising & Marketing Solutions Group Introduces ‘nytDEMO’: A Cross-Functional Team Focused on Bringing Insights and Data Solutions to Brands

The New York Times Advertising & Marketing Solutions Group Introduces ‘nytDEMO’: A Cross-Functional Team Focused on Bringing Insights and Data Solutions to Brands

February 15, 2018 - NEW YORK--(BUSINESS WIRE)-- The New York Times’s Advertising & Marketing Solutions Group today announced the launch of nytDEMO, a cross-functional team that builds data and technology solutions for brands using the same tools and insights that power The Times.

Acxiom Realigns Portfolio to Drive Long-Term Success

Acxiom Realigns Portfolio to Drive Long-Term Success

Feb 6, 2018 - CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced plans to realign its portfolio into two distinct business units: LiveRamp®, the identity cloud for transforming the world’s data into value, and Acxiom Marketing Solutions, the leading provider of data solutions for powering exceptional customer experiences.

Singapore's Industry Transformation Roadmap launched at Dentsu's new APAC headquarters

Singapore's Industry Transformation Roadmap launched at Dentsu's new APAC headquarters

January 24, 2018 - Shawn Lim of The Drum writes: Singapore unveiled its industry transformation map (ITM) on Wednesday that will see thousand of jobs created for professionals, managers, executives and technicians (PMET) in sectors like advertising.

Performics Launches Amazon Advertising Bid Strategy, Auction Insights & Analytics Platform to Speed Optimization & Increase Sales

Performics Launches Amazon Advertising Bid Strategy, Auction Insights & Analytics Platform to Speed Optimization & Increase Sales

January 10, 2018 - Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from a direct data feed from Amazon. Caiman enables Performics teams to extract data that speeds optimization frequency around bids, budget and targeting, to increase sales.

Supermetrics raises €3.5M to further cement position as leading marketing analytics solution globally

Supermetrics raises €3.5M to further cement position as leading marketing analytics solution globally

HELSINKI, Finland (November 23rd, 2017) Leading marketing analytics company Supermetrics has announced the successful closure of a €3.5M Series A funding round by OpenOcean Capital. Supermetrics aims to further solidify its position as the leading marketing analytics solution on the market by using the funding to strategically invest in its technology.