Marketing Optimization

Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina Partners with GlobalLogic to Drive Digital Innovation

Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced it has selected GlobalLogic to help bolster innovation, and accelerate the development and delivery of its robust product pipeline – bringing new data-driven products and digital solutions to market more quickly.

Kantar Announce Kantar Marketplace, New On-demand Research and Insights Store

Kantar Announce Kantar Marketplace, New On-demand Research and Insights Store

23rd January, London: Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store. Kantar Marketplace will launch in March 2019 and provide access to Kantar’s growing portfolio of quick turnaround research solutions and insights from across Kantar.

Aimee Irwin, VP of Strategy at Experian, spoke to MarTechSeries about identity resolution trends

Aimee Irwin, VP of Strategy at Experian, spoke to MarTechSeries about identity resolution trends

November 9, 2018 - Sudipto Ghosh of MarTechSeries writes: People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin [pictured], Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign.

Boxer partners with Mindshare to launch Durban media service offering

Boxer partners with Mindshare to launch Durban media service offering

November 13, 2018 - Posted at bizcommunity: "Africa's Favourite Discount Supermarket" has gone into a media partnership agreement with Mindshare, a leading media household name part of the global network across 86 countries.

Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.

Long Superior For ROI, Promotions Now Trails Media In Efficiency

Long Superior For ROI, Promotions Now Trails Media In Efficiency

New York, Nov 14, 2018Analytic Partners, the global leader in marketing analytics, has released “ROI Genome Report: Have Promotions Lost Their Punch?”, the latest in a series of reports based on the learnings of the company’s ROI Genome – the goal of which is to create marketing wisdom from accumulated numbers and knowledge.

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

New York, October 23, 2018Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.