November 9, 2018 - Sudipto Ghosh of MarTechSeries writes: People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin [pictured], Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign.
November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.
New York, Nov 14, 2018 – Analytic Partners, the global leader in marketing analytics, has released “ROI Genome Report: Have Promotions Lost Their Punch?”, the latest in a series of reports based on the learnings of the company’s ROI Genome – the goal of which is to create marketing wisdom from accumulated numbers and knowledge.
New York, October 23, 2018 – Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.
ARMONK, N.Y., Sept. 24, 2018 /PRNewswire/ -- IBM (NYSE: IBM) today introduced new Watson solutions and services pre-trained for a variety of industries and professions including agriculture, customer service, human resources, supply chain, manufacturing, building management, automotive, marketing, and advertising.
August 27, 2018 NEW YORK--(BUSINESS WIRE)--In an unprecedented move to scale the company’s global culture and entertainment network ANNEX, Havas has announced a groundbreaking partnership with Universal Music Group’s Capitol Music Group (CMG) and the expansion of ANNEX to Los Angeles with the launch of Annex Tower Creative. Both Universal Music Group and Havas are part of content, media and communications group Vivendi.
Analytic Partners: Gartner’s 2018 Market Guide for Attribution and Marketing Mix Modeling Cites Analytic Partners as a Representative Vendor
January 24, 2018 - Kelly Liyakasa, senior editor for AdExchanger, writes: TBS and TNT's new CMO, Michael Engleman [pictured], is on a mission to make the networks' brand marketing engine much more agile.