Mobile Media Measurement

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

SILICON SLOPES, UT – February 22, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced it has been ranked the highest out of 15 vendors in both Usability and Total Cost of Ownership/Return on Investment (TCO/ROI) in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index.

Zeotap Launches Connect — A Global Deterministic Identity Solution Allowing Brands to Match Offline Customer CRM Data to Digital Identifiers

Zeotap Launches Connect — A Global Deterministic Identity Solution Allowing Brands to Match Offline Customer CRM Data to Digital Identifiers

New York — February 6th, 2019—The global mobile data and identity platform zeotap announced today a new identity solution, Connect, which deterministically matches brands’ offline CRM data to mobile identifiers, and helps premier brands bridge the long-existing gap between offline and online data.

Zeotap Hopes to Become the Liveramp of Europe

Zeotap Hopes to Become the Liveramp of Europe

February 5, 2019 - Zeotap: We are so happy to announce that today, after 4 full years of preparation, we have unveiled our patented deterministic mobile identity graph across Europe, North America, India & LATAM after building scale and running pilots with 3 of the world’s top 10 advertisers last year including Unilever.

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.

Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

September 24, 2018 San Francisco, CaliforniaApple and Salesforce today announced a strategic partnership that brings together the number one customer relationship management platform and iOS, the world’s most advanced mobile operating system, enabling powerful new mobile apps for business.