Mobile Media Measurement

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

Factual + Ibotta: Partnering to Pair Location and Purchase Data for Targeting and Measurement

October 17, 2018 - Glen Straub [pictured], Vice President, Business Development at Factual Inc, writes: The amount of data available to marketers is staggering, and location data has emerged among the most valuable. Alone, location data greatly increases campaign effectiveness – more than 80% of marketers are seeing increased audience growth, response rates and more using location.

Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

Apple and Salesforce bring together the best devices for business and the world’s #1 CRM

September 24, 2018 San Francisco, CaliforniaApple and Salesforce today announced a strategic partnership that brings together the number one customer relationship management platform and iOS, the world’s most advanced mobile operating system, enabling powerful new mobile apps for business.

IBM has invented coffee drones – and they predict when you need a cup

IBM has invented coffee drones – and they predict when you need a cup

August 22, 2018 - Zlati Meyer of  USA TODAY writes: The barista handing you your cup of coffee might one day be a drone. 

IBM has secured a patent for a coffee drone that not only flies around public spaces to deliver cups of brew but also predicts which people need caffeine pick-me-ups.

GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting

GroundTruth Launches Ads Manager, First End-to-End Self-Service Platform for Location Targeting

NEW YORK – February 06, 2018GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced GroundTruth Ads Manager, the industry’s first end-to-end self-serve platform for mobile location-based advertising.

Mobile Data Platform Zeotap Appoints Rob Norman and Anne MacDonald to its Global Advisory Board

Mobile Data Platform Zeotap Appoints Rob Norman and Anne MacDonald to its Global Advisory Board

NEW YORK / BERLIN / BANGALORE, January 17, 2018: zeotap, the independent mobile data platform that unites the world’s most valuable data to fuel business growth, today announced two new key members on its global advisory board: advertising and media veteran Rob Norman [pictured, left] from GroupM and global brand marketing executive Anne MacDonald [pictured, right] from The Travelers Companies, Macy’s and Citigroup.

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display

MRC, Joined by IAB Tech Lab and MMA, Announces Releases of Revised Ad Measurement Guidelines for Mobile In-App, Mobile Web, and Desktop Display

New York, NY (October 31, 2017): The Media Rating Council (MRC), along with IAB Tech Lab and MMA, today announced the formal release of overhauls to the IAB/MMA/MRC’s Mobile In-App Measurement and Mobile Web Measurement Guidelines. These changes, which were previewed in a public comment period early this year, are now considered final, and update the guidelines to more fully reflect the current measurement and technical environments.

comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data

comScore Announces Expanded Multi-Platform and Mobile Measurement in Malaysia with Introduction of Mobile Consumer Panel Data

Kuala Lumpur, Malaysia, 4 July 2017comScore today announced major upgrades to MMX® Multi-Platform and Mobile Metrix® in Malaysia with the introduction of mobile consumer panel data. The introduction of Android mobile panel data expands comScore’s measurement of mobile audiences in Malaysia to enable more robust reporting of visitation, engagement and demographics, including new segments for age and gender.

NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions

NinthDecimal Acquires MoLOGIQ to Propel the Development of Location Intelligence Solutions

SAN FRANCISCO, CA – Jun 29, 2017 – NinthDecimal, the leading marketing platform powered by location data, today announced that it has acquired MoLOGIQ, Inc., an innovative mobile audience platform. The acquisition will accelerate NinthDecimal’s data initiatives as it continues to address the growing business needs of its customers and partners.