Online Media Measurement

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement

NEW YORK, New York. – Nov. 12, 2018 – Forensiq by Impact, a full-funnel ad fraud protection solution, today announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web).

Intel Selects Dentsu Aegis Network as Global Media Agency of Record

Intel Selects Dentsu Aegis Network as Global Media Agency of Record

NEW YORK – October 8, 2018Intel has selected the Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network.

DoubleVerify Opens Asia-Pacific Operations in Singapore

DoubleVerify Opens Asia-Pacific Operations in Singapore

NEW YORK, Jan. 31, 2018 /PRNewswire/ -- DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the opening of their new offices in Singapore, to accelerate the company's growth across the Asia-Pacific region.  In conjunction, Jordan Khoo has been appointed Managing Director, APAC, to lead the expanded operations across the region.

Internet Advertising Bureau IAB Slovakia launches a tender for a new implementation provider of research in AIMmonitor traffic

Internet Advertising Bureau IAB Slovakia launches a tender for a new implementation provider of research in AIMmonitor traffic

Bratislava, 11 December 2017 - The biggest Slovak digital association IAB Slovakia officially announces the tender for a new implementation provider of research in online media traffic as well as in social and demographic profiles of visitors for the upcoming three-year period.

Samba TV amongst Disney Accelerator Companies

Samba TV amongst Disney Accelerator Companies

BURBANK, Calif., July. 11, 2017-- The Walt Disney Company today announced the eleven 2017 Disney Accelerator companies that are helping build the future of media and entertainment. The Disney Accelerator is designed to connect these Disney portfolio companies with the creativity, imagination, and expertise of The Walt Disney Company, providing them unprecedented access to Disney’s leadership team, mentorship, and support.

In US, Nielsen to Adopt Gracenote ID as Standard Content Identifier for Audience Measurement

In US, Nielsen to Adopt Gracenote ID as Standard Content Identifier for Audience Measurement

New York, NY – April 20, 2017 –  Nielsen announced today it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen’s measurement products will tie together all related media and power more effective cross platform buying and planning.

Adobe Gains SKO Certification for Online Video Stream Measurement

Adobe Gains SKO Certification for Online Video Stream Measurement

March 28, 2017 Press Release

AS OF MARCH 6, 2017 ADOBE HAS GAINED SKO’S CERTIFICATION FOR ONLINE VIDEO STREAM MEASUREMENTS.

Test results have shown that census data produced with the Adobe system meets SKO’s demands. This means SKO will adopt Adobe Analytics Video Heartbeat as a measuring system to support its effort to gather Online TV & Video census data. Systems that were previously approved by SKO are: comScore, Conviva, GfK Nurago, Kantar Media Spring and Webtrekk.

More advertisers set to join P&G's war on ‘murky’ online media powerbrokers

More advertisers set to join P&G's war on ‘murky’ online media powerbrokers

02 February 2017 - Seb Joseph, News Editor at The Drum, writes: Procter & Gamble isn’t the only big-spending advertiser threatening to pull spend from online media’s powerbrokers should they fail to clean up the “murky”, “fraudulent” supply chain. There are other marketers mulling similar ultimatums who may now feel inspired to go public.

Procter & Gamble will review all of its ad agency contracts in 2017

Procter & Gamble will review all of its ad agency contracts in 2017

Procter & Gamble’s (P&G) top marketer Marc Pritchard [pictured] has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the "murky at best, criminal at worst" media supply chain.

It forms part of a four-point plan the business has put in place to exert greater control over the quality of its media strategy and ultimately create better advertising to drive growth.

In US, GroupM Announces [m]PLATFORM: The Most Powerful Collection of Data, Technology and Expertise for Audience Addressability Across All Media

In US, GroupM Announces [m]PLATFORM: The Most Powerful Collection of Data, Technology and Expertise for Audience Addressability Across All Media

New York, November 29, 2016 - GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audiencedefining insights from hundreds of data sources to find and communicate with their consumers across all media.