Online Media Measurement

Welcome to the Future: Mindshare Launches Season Two of Media Dystopia

Welcome to the Future: Mindshare Launches Season Two of Media Dystopia

February 4, 2019 - For marketers, the only way to survive a potentially dystopian future is to run toward it. Mindshare North America, the global media agency network that’s part of WPP, has launched the second season of Media Dystopia, a series that imagines the potential fates of media based on the provocations that many industry players would prefer to ignore.

Boxer partners with Mindshare to launch Durban media service offering

Boxer partners with Mindshare to launch Durban media service offering

November 13, 2018 - Posted at bizcommunity: "Africa's Favourite Discount Supermarket" has gone into a media partnership agreement with Mindshare, a leading media household name part of the global network across 86 countries.

Comscore Adds Limited Measurement Tool for Snapchat Discover

Comscore Adds Limited Measurement Tool for Snapchat Discover

Nov. 5, 2018 - Benjamin Mullin of WSJ writes: Publishers are about to get more credit for all the viewers who watch their Snapchat Discover channels, though advertisers will still have to wait for audited numbers on specific shows.

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact Earns MRC Accreditation for SIVT Detection and Filtration and Viewability Measurement

NEW YORK, New York. – Nov. 12, 2018 – Forensiq by Impact, a full-funnel ad fraud protection solution, today announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web).

Intel Selects Dentsu Aegis Network as Global Media Agency of Record

Intel Selects Dentsu Aegis Network as Global Media Agency of Record

NEW YORK – October 8, 2018Intel has selected the Dentsu Aegis Network as its global media agency of record. The pitch consolidates all of Intel’s media, including digital, social, programmatic, search, offline media, and analytics within one global network.

DoubleVerify Opens Asia-Pacific Operations in Singapore

DoubleVerify Opens Asia-Pacific Operations in Singapore

NEW YORK, Jan. 31, 2018 /PRNewswire/ -- DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the opening of their new offices in Singapore, to accelerate the company's growth across the Asia-Pacific region.  In conjunction, Jordan Khoo has been appointed Managing Director, APAC, to lead the expanded operations across the region.