Delhi, India, 19 December 2018 - Essence, a global data and measurement-driven media agency and part of GroupM, today announced that it will take on integrated media agency of record duties for Airtel, a leading telecommunications services provider in India
NEW YORK, New York. – Nov. 12, 2018 – Forensiq by Impact, a full-funnel ad fraud protection solution, today announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web).
October 24, 2018 - Ebiquity is pleased to announce today the global expansion of their Agency Selection & Management service, which is part of the Media management practice.
NEW YORK, Jan. 31, 2018 /PRNewswire/ -- DoubleVerify, the leading independent provider of digital media measurement software and analytics, announced the opening of their new offices in Singapore, to accelerate the company's growth across the Asia-Pacific region. In conjunction, Jordan Khoo has been appointed Managing Director, APAC, to lead the expanded operations across the region.
BURBANK, Calif., July. 11, 2017-- The Walt Disney Company today announced the eleven 2017 Disney Accelerator companies that are helping build the future of media and entertainment. The Disney Accelerator is designed to connect these Disney portfolio companies with the creativity, imagination, and expertise of The Walt Disney Company, providing them unprecedented access to Disney’s leadership team, mentorship, and support.
New York, NY – April 20, 2017 – Nielsen announced today it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen’s measurement products will tie together all related media and power more effective cross platform buying and planning.
March 28, 2017 Press Release:
Test results have shown that census data produced with the Adobe system meets SKO’s demands. This means SKO will adopt Adobe Analytics Video Heartbeat as a measuring system to support its effort to gather Online TV & Video census data. Systems that were previously approved by SKO are: comScore, Conviva, GfK Nurago, Kantar Media Spring and Webtrekk.