Predictive Analytics

IBM’s new Watson AI marketing suite personalizes ads for individual customers

IBM’s new Watson AI marketing suite personalizes ads for individual customers

October 2, 2018 - To inject campaigns with a bit of personality, IBM recruited the help of artificial intelligence (AI). The Armonk, New York-based company today unveiled three new marketing solutions under its Watson umbrella: IBM Watson Ads Omni, IBM Media Optimizer, and Predictive Audiences.

Analytic Partners Launches Weather-Influenced Demand Forecasting Solution

Analytic Partners Launches Weather-Influenced Demand Forecasting Solution

New York, NY (September 25, 2018)Analytic Partners, the global leader in analytics, today announced the launch of Helio, a weather-influenced demand forecasting solution designed to help companies make better informed media buying, marketing, sales, field sales staffing, direct to consumer messaging, supply chain and finance decisions.

Dataiku Named A Strong Performer In Multimodal Predictive Analytics And Machine Learning Solutions, Q3 2018 Report By Independent Research Firm

Dataiku Named A Strong Performer In Multimodal Predictive Analytics And Machine Learning Solutions, Q3 2018 Report By Independent Research Firm

NEW YORK, September 18, 2018 Dataiku, the centralized data platform that moves businesses along their data journey from analytics at scale to Enterprise AI, appeared as a strong performer in the The Forrester Wave ™: Multimodal Predictive Analytics and Machine Learning Solutions, Q3 2018.

IBM has invented coffee drones – and they predict when you need a cup

IBM has invented coffee drones – and they predict when you need a cup

August 22, 2018 - Zlati Meyer of  USA TODAY writes: The barista handing you your cup of coffee might one day be a drone. 

IBM has secured a patent for a coffee drone that not only flies around public spaces to deliver cups of brew but also predicts which people need caffeine pick-me-ups.

Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced a joint solution for marketers and their supporting agencies that enables brands to increase the accuracy and predictive power of their omnichannel marketing efforts, resulting in consumers receiving more relevant offers when they are most interested in considering a purchase.

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

WalkMe Artificial Intelligence Anticipates User Actions in Enterprise Applications

SAN FRANCISCO, Feb. 7, 2018 /PRNewswire/ -- WalkMe, the leading digital adoption platform and one of the fastest growing software companies globally, today announced that it has launched WalkMe Artificial Intelligence (AI) Predictive Analytics, an enterprise-grade solution that can understand users' behaviors while they're using a system, and predict their next actions in order to drive greater user engagement and adoption.

Merkle strengthens European data analytics offering with acquisition of Aquila Insight

Merkle strengthens European data analytics offering with acquisition of Aquila Insight

July 3, 2017 - Columbia, MD - Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced its acquisition of Aquila Insight (www.aquilainsight.com), one of the largest independent data analytics organizations in the UK. This marks Merkle’s second European acquisition of 2017, following that of Spain-based, digital analytics consultancy, DIVISADERO, in April.

CNN International Commercial transforms insight and AI capabilities through creation of Audiences and Data group

CNN International Commercial transforms insight and AI capabilities through creation of Audiences and Data group

June 7, 2017CNN International Commercial (CNNIC) is investing in industry-leading data insight, analytics and artificial intelligence (AI) capabilities as it evolves the way that advertisers can partner with CNN for pan regional TV and digital campaigns that are fully accountable, regardless of the platform.