Retail Analytics

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

August 23, 2018 CAMP HILL, Pa.--(BUSINESS WIRE)--Rite Aid Corporation (NYSE: RAD), one of the nation’s leading drugstore chains, announced today that it has named Havas North America as its new Agency of Record with an emphasis on brand strategy and creative.

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

CHICAGO — April 18, 2018 IRI®, a global leader in innovative solutions and services for consumer, retail, and media companies, today announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter health care organizations, retailers, and media companies.

comScore and PlaceIQ Launch Jointly Developed Product to Quantify Impact of TV, Mobile and Desktop Advertising on Retail Store Visits

comScore and PlaceIQ Launch Jointly Developed Product to Quantify Impact of TV, Mobile and Desktop Advertising on Retail Store Visits

RESTON, VA, October 3, 2017comScore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by comScore, which measures lift in retail visits resulting from TV, mobile and desktop advertising. With this solution, marketers and their agencies will be able to understand the holistic impact of their advertising on driving visitation to physical locations such as retailers, automotive dealerships, dining establishments and more.

In US, Bluecore Introduces Decisioning Platform for Commerce Marketers

In US, Bluecore Introduces Decisioning Platform for Commerce Marketers

Palm Springs, Calif. – Feb. 28, 2017 – Bluecore, a four-year-old SaaS technology provider that enables marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers at eTail West this week. The platform fills three key voids in today’s retail marketing ecosystem: It helps marketers organize massive data sets, determine “what to do next” with it, and then quickly deploy campaigns across several channels, all through the use of one simple user interface.

Ecrebo Secures £12 Million Investment from Partnership which Includes Air Miles and Nectar Founder, Sir Keith Mills

Ecrebo Secures £12 Million Investment from Partnership which Includes Air Miles and Nectar Founder, Sir Keith Mills

22nd February 2017 - Sarah Todd, Head of Marketing at Ecrebo, posted: Ecrebo, the retail point of sale marketing specialist, has today announced a £12 million investment from Air Miles and Nectar founder Sir Keith Mills and former Warburg Pincus Head of Europe, Joseph Schull.

The new funding will support increased investment in product and technology development for Ecrebo’s digital marketing platform, and will help to accelerate the retail technology specialist’s global expansion, with a particular focus on North America.