Retail Analytics

dunnhumby Launches Media Business, Powered by Customer Data Science, that Connects Retailers and Brands to Customers Along the Entire Customer Journey

dunnhumby Launches Media Business, Powered by Customer Data Science, that Connects Retailers and Brands to Customers Along the Entire Customer Journey

NEW YORK – Jan 14, 2019 – NRF 2019: Retail’s Big Show – dunnhumby today introduced dunnhumby media, offering a unique combination of cross-channel media, data science and partnerships that connects retailers and brands to customers, from browsing to buying.

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

Rite Aid Names Havas North America as New Agency of Record of Brand Strategy and Creative

August 23, 2018 CAMP HILL, Pa.--(BUSINESS WIRE)--Rite Aid Corporation (NYSE: RAD), one of the nation’s leading drugstore chains, announced today that it has named Havas North America as its new Agency of Record with an emphasis on brand strategy and creative.

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

IRI Enhances Suite of Solutions through Artificial Intelligence and Machine Learning

CHICAGO — April 18, 2018 IRI®, a global leader in innovative solutions and services for consumer, retail, and media companies, today announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter health care organizations, retailers, and media companies.

comScore and PlaceIQ Launch Jointly Developed Product to Quantify Impact of TV, Mobile and Desktop Advertising on Retail Store Visits

comScore and PlaceIQ Launch Jointly Developed Product to Quantify Impact of TV, Mobile and Desktop Advertising on Retail Store Visits

RESTON, VA, October 3, 2017comScore and PlaceIQ today announced the launch of a joint solution, PlaceIQ PVR powered by comScore, which measures lift in retail visits resulting from TV, mobile and desktop advertising. With this solution, marketers and their agencies will be able to understand the holistic impact of their advertising on driving visitation to physical locations such as retailers, automotive dealerships, dining establishments and more.