08.10.2018 - Havas Media has formed a new partnership with Sprinklr, the world’s No. 1 social suite. Sprinklr helps more than 1,500 of the world’s most valuable brands deliver epic customer experiences with an integrated suite of digital research, customer care, social engagement, social marketing, and social advertising.
CHICAGO – April 24, 2018 – 4C, a data science and marketing technology company, today launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool.
November 22 2017 - Posted at MrWeb News Online: French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country.
October 24, 2017 - Bruce Falck, GM Revenue Product and Engineering at Twitter, writes: Today, we're announcing steps to dramatically increase transparency for all ads on Twitter, including political ads and issue-based ads. We will also be improving controls for our customers and adopting stricter advertising policies.
October 3, 2017 - Nick Taylor, Product Marketing Manager at Brandwatch, writes: Brandwatch Audiences lets you instantly search a live database of over 320m Twitter users. Now you can upload any list to Twitter Ads as a tailored audience at the click of a button to deliver highly-targeted paid campaigns to the right people.
NEW YORK, Aug. 16, 2017 /PRNewswire/ -- Today, Brandwatch, the world's leading social intelligence company, introduced Benchmarked Reports to its Audiences analytics product.
June 29, 2017 - Ebiquity is among the first to join Facebook’s Marketing Mix Modelling program.
Ebiquity will be able to leverage Facebook data on behalf of its clients – to measure the impact of Facebook, Instagram and Audience Network for marketing mix modelling engagements.
June 23, 2017 - Tobi Elkin of Mediapost writes: YouTube on Friday said it activated its YouTube Measurement Program (YTMP), a new certification program that aims to standardize and verify YouTube data used by measurement companies.