Social Media Measurement

New Social Trust Index Measures Automotive Brand Trust in a #Fakenews Era

New Social Trust Index Measures Automotive Brand Trust in a #Fakenews Era

NEW YORK, April 17, 2019 /PRNewswire/ -- Converseon, a leading consumer intelligence technology and consulting firm that leverages human-centered machine learning to generate insights from unstructured social data today released the Social Trust Index ("SoTI") for the automotive industry at the New York Automotive show.

Havas Media partners with social management platform Sprinklr

Havas Media partners with social management platform Sprinklr

08.10.2018 - Havas Media has formed a new partnership with Sprinklr, the world’s No. 1 social suite. Sprinklr helps more than 1,500 of the world’s most valuable brands deliver epic customer experiences with an integrated suite of digital research, customer care, social engagement, social marketing, and social advertising.

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

August 27, 2018 - Kristina Monllos, senior editor for Adweek, writes: Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to Deadline.

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

CHICAGO – April 24, 20184C, a data science and marketing technology company, today launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool.

New Transparency For Ads on Twitter

New Transparency For Ads on Twitter

October 24, 2017 - Bruce Falck, GM Revenue Product and Engineering at Twitter, writes: Today, we're announcing steps to dramatically increase transparency for all ads on Twitter, including political ads and issue-based ads. We will also be improving controls for our customers and adopting stricter advertising policies. 

Take Control of your Social Advertising: Brandwatch Audiences is now Integrated with Twitter Ads

Take Control of your Social Advertising: Brandwatch Audiences is now Integrated with Twitter Ads

October 3, 2017 - Nick Taylor, Product Marketing Manager at Brandwatch, writes: Brandwatch Audiences lets you instantly search a live database of over 320m Twitter users. Now you can upload any list to Twitter Ads as a tailored audience at the click of a button to deliver highly-targeted paid campaigns to the right people.