August 27, 2018 - Kristina Monllos, senior editor for Adweek, writes: Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to Deadline.
CHICAGO – April 24, 2018 – 4C, a data science and marketing technology company, today launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool.
November 22 2017 - Posted at MrWeb News Online: French media research agency Médiamétrie is to launch a service to measure and understand the impact TV programmes are having on social media activity across the country.
October 24, 2017 - Bruce Falck, GM Revenue Product and Engineering at Twitter, writes: Today, we're announcing steps to dramatically increase transparency for all ads on Twitter, including political ads and issue-based ads. We will also be improving controls for our customers and adopting stricter advertising policies.
October 3, 2017 - Nick Taylor, Product Marketing Manager at Brandwatch, writes: Brandwatch Audiences lets you instantly search a live database of over 320m Twitter users. Now you can upload any list to Twitter Ads as a tailored audience at the click of a button to deliver highly-targeted paid campaigns to the right people.
NEW YORK, Aug. 16, 2017 /PRNewswire/ -- Today, Brandwatch, the world's leading social intelligence company, introduced Benchmarked Reports to its Audiences analytics product.
June 29, 2017 - Ebiquity is among the first to join Facebook’s Marketing Mix Modelling program.
Ebiquity will be able to leverage Facebook data on behalf of its clients – to measure the impact of Facebook, Instagram and Audience Network for marketing mix modelling engagements.
June 23, 2017 - Tobi Elkin of Mediapost writes: YouTube on Friday said it activated its YouTube Measurement Program (YTMP), a new certification program that aims to standardize and verify YouTube data used by measurement companies.