Social Media Measurement

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

August 27, 2018 - Kristina Monllos, senior editor for Adweek, writes: Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to Deadline.

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

CHICAGO – April 24, 20184C, a data science and marketing technology company, today launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool.

New Transparency For Ads on Twitter

New Transparency For Ads on Twitter

October 24, 2017 - Bruce Falck, GM Revenue Product and Engineering at Twitter, writes: Today, we're announcing steps to dramatically increase transparency for all ads on Twitter, including political ads and issue-based ads. We will also be improving controls for our customers and adopting stricter advertising policies. 

Take Control of your Social Advertising: Brandwatch Audiences is now Integrated with Twitter Ads

Take Control of your Social Advertising: Brandwatch Audiences is now Integrated with Twitter Ads

October 3, 2017 - Nick Taylor, Product Marketing Manager at Brandwatch, writes: Brandwatch Audiences lets you instantly search a live database of over 320m Twitter users. Now you can upload any list to Twitter Ads as a tailored audience at the click of a button to deliver highly-targeted paid campaigns to the right people.