Targeting

Annalect's LinkedIn Data Integration Provides Insights Into Content For Business Audiences

Annalect's LinkedIn Data Integration Provides Insights Into Content For Business Audiences

August 26, 2019 - LinkedIn has begun to offer brand marketers more data to build content. Annalect, the global analytics arm of Omnicom, recently launched a new product, Professional Audiences, leveraging that data to give marketers a better understanding of the content consumed by business audiences using LinkedIn data related to industry, company size, location and title.

A Q&A with Ed Leahy on Lotame Precision Demographic Audiences for Targeting and Measurement

A Q&A with Ed Leahy on Lotame Precision Demographic Audiences for Targeting and Measurement

In today’s Q & A Spotlight, we sat down with Ed Leahy [pictured], Senior Director of Data Solutions and Global Sales Lead for Precision Data Products here at Lotame to get more insights on Precision Demographic Audiences, how they’re helping marketers be more successful in reaching their desired targets, and what’s next on the horizon.

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

Data Profiling: the new solution from Médiamétrie that enables optimised targeting of TV and Internet advertising campaigns

17.04.2019 - Médiamétrie continues to develop its data business and is launching Data Profiling, a solution based on artificial intelligence that enables optimised targeting of advertising campaigns on catch-up TV via a box and online.

Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal

Dynata Introduces Research-to-Marketing Audience Expansion Through Strategic Alliance with TruSignal

DALLAS, Feb. 12, 2019 /PRNewswire/ -- Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business.

Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the Japanese Market

Taboola is Bringing Its Data Marketplace to Japan, Partnering with Leading Data Providers to Optimize Audience Targeting for Brands in the Japanese Market

November 19, 2018 TOKYO--(BUSINESS WIRE)--Taboola, the leading discovery platform, today launched Data Marketplace in Japan, debuting the availability of third party data within the Taboola platform for the first time. Eyeota and Lotame Data Exchange are among the first providers and key partners within the region.