August 26, 2019 - LinkedIn has begun to offer brand marketers more data to build content. Annalect, the global analytics arm of Omnicom, recently launched a new product, Professional Audiences, leveraging that data to give marketers a better understanding of the content consumed by business audiences using LinkedIn data related to industry, company size, location and title.
In today’s Q & A Spotlight, we sat down with Ed Leahy [pictured], Senior Director of Data Solutions and Global Sales Lead for Precision Data Products here at Lotame to get more insights on Precision Demographic Audiences, how they’re helping marketers be more successful in reaching their desired targets, and what’s next on the horizon.
Christina Jensen [pictured], Senior Vice President Brands Business at AudienceProject, writes: By introducing AudienceProject as a tech partner, Geomatic has made their most valuable segments including various conzoomgroups and types available for online targeting.
February 12, 2019 Posted at Indian Television - MUMBAI: Zeotap, a global mobile data company announced the expansion of its data offering in India with the addition of ‘Purchase Intent Data’ on 12 February 2019.
DALLAS, Feb. 12, 2019 /PRNewswire/ -- Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business.
November 19, 2018 TOKYO--(BUSINESS WIRE)--Taboola, the leading discovery platform, today launched Data Marketplace in Japan, debuting the availability of third party data within the Taboola platform for the first time. Eyeota and Lotame Data Exchange are among the first providers and key partners within the region.