Tripartite Initiatives

comScore Opens Global Access to Free Viewability Measurement

comScore Opens Global Access to Free Viewability Measurement

RESTON, VA, September 14, 2017comScore today announced that it has extended access to its free viewability measurement solution around the globe. First announced in April 2017, comScore Viewability has completed live testing by worldwide advertisers, agencies, publishers and ad networks, and is now broadly available.

Ebiquity: Attributing credit where it’s due

Ebiquity: Attributing credit where it’s due

May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century[1]. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light

In UK, AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

In UK, AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

LONDON, May 4, 2017 /PRNewswire/ -- AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience.

Conference Review: I-COM Global Summit 2016 Succeeds with Data Focus

Conference Review: I-COM Global Summit 2016 Succeeds with Data Focus

Stefan Boom, Director, Sales at SSI, writes: “Making data human” was an appropriate and successful theme for the April 2016 I-COM Global Summit in Seville, Spain. This larger-than-life event drew 400 delegates of the Smart Data Marketing Elite from 30 countries, which serves as a good indication of the rising importance of data in the marketing and media industries.