Market Research

Most Marketers Rely On Data To Manage Client/Agency Relationships

US, October 31, 2016 - More than 80 percent of advertisers currently use data to help them manage agency relationships and they expect the use of such data will grow because of the overwhelmingly positive results they have achieved, especially in the area of managing media budgets, according to a new survey from the ANA (Association of National Advertisers).

In US, Unmetric Launches ‘Discover’ to Change How Brand Content Creators Find and Share Actionable Ideas

In US, Unmetric Launches ‘Discover’ to Change How Brand Content Creators Find and Share Actionable Ideas

NEW YORK, NY (PRWEB) JUNE 15, 2016 - Unmetric, the leading brand-focused social media intelligence company, today launches Discover, an innovative product that enables brand content creators and strategists to research, discover and share new ideas with other team members in real time.