Social Media Measurement

In US, Brandwatch and Twitter Announce Strategic Social Data Partnership

In US, Brandwatch and Twitter Announce Strategic Social Data Partnership

NEW YORK, April 26, 2017/PRNewswire/— Today Brandwatch announces a major expansion in its strategic relationship with Twitter. Brandwatch now has the most complete access to Twitter data streams, early access to social intelligence products and new applications of data science expertise. Brandwatch and Twitter product teams will work more closely than ever to bring new innovations to market.

In US, comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

In US, comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

RESTON, VA, April 18, 2017comScore today announced the introduction of Facebook demographic metrics to the validated Campaign Essentials™ (vCE®) campaign measurement suite. Beginning next month, vCE will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network.

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials™ (vCE®)

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials™ (vCE®)

RESTON, VA, April 10, 2017comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.