Market Research

Lotame Partners with Survata to Create Segment Validation

Lotame Partners with Survata to Create Segment Validation

May 16, 2017 - Lotame today announced a partnership with technology-driven advertising research and market research company, Survata, to create Segment Validation. This introduces a first-to-market solution that empowers brands, agencies and data sellers with a universal “ratings currency” across the digital advertising ecosystem. It also offers clients a seamless way to conduct custom research and activate against exact audiences.

In Australia, Eyeota and Ipsos Partner to Launch EMMA and Geotribes Audience Data Segments

In Australia, Eyeota and Ipsos Partner to Launch EMMA and Geotribes Audience Data Segments

SYDNEY, 10 NOVEMBER 2015: Dominic Seah, Marketing Assistant at Eyeota in Singapore, writes: Eyeota – the global leader for local audience data – and Ipsos, one of the world’s leading survey-based marketing research firms, have partnered to launch emma and geoTribes* audience data segments.

Most Marketers Rely On Data To Manage Client/Agency Relationships

US, October 31, 2016 - More than 80 percent of advertisers currently use data to help them manage agency relationships and they expect the use of such data will grow because of the overwhelmingly positive results they have achieved, especially in the area of managing media budgets, according to a new survey from the ANA (Association of National Advertisers).

In US, Unmetric Launches ‘Discover’ to Change How Brand Content Creators Find and Share Actionable Ideas

In US, Unmetric Launches ‘Discover’ to Change How Brand Content Creators Find and Share Actionable Ideas

NEW YORK, NY (PRWEB) JUNE 15, 2016 - Unmetric, the leading brand-focused social media intelligence company, today launches Discover, an innovative product that enables brand content creators and strategists to research, discover and share new ideas with other team members in real time.