Campaign Optimization

In UK, AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

In UK, AppNexus, LiveRamp, and MediaMath Launch Technology Consortium to Enable People-Based Programmatic Advertising

LONDON, May 4, 2017 /PRNewswire/ -- AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience.

The Weather Company and LiveRamp Announce Innovative Collaboration to Enable Marketers to Integrate Weather’s Data to Drive Decision-Making Across All Channels

The Weather Company and LiveRamp Announce Innovative Collaboration to Enable Marketers to Integrate Weather’s Data to Drive Decision-Making Across All Channels

PRESS RELEASE April 19, 2017: The Weather Company, an IBM Business (NYSE: IBM) announced today an innovative collaboration with LiveRamp, an Acxiom:registered: company, that will enable marketers to seamlessly integrate Weather’s unique real-time data to help drive decision-making in omnichannel campaigns across the digital ecosystem.

In US, IBM Puts Watson into the Hands of Marketing Professionals

In US, IBM Puts Watson into the Hands of Marketing Professionals

ARMONK, N.Y. - 18 Apr 2017: IBM today introduced new cognitive capabilities for IBM Watson Marketing Insights, a cloud-based offering that continuously examines customer behavior and learns how it may impact the success of the business. With these insights marketing teams can take action to launch targeted campaigns designed to turn all customers into brand loyalists who are helping drive business success.  

In US, comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

In US, comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

RESTON, VA, April 18, 2017comScore today announced the introduction of Facebook demographic metrics to the validated Campaign Essentials™ (vCE®) campaign measurement suite. Beginning next month, vCE will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network.

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials™ (vCE®)

comScore Expands Mobile Ad Measurement Footprint with Addition of Twitter Audiences in validated Campaign Essentials™ (vCE®)

RESTON, VA, April 10, 2017comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.

Capacity Interactive Puts Data to Work for the Arts with Datorama's Marketing Intelligence Solution

Capacity Interactive Puts Data to Work for the Arts with Datorama's Marketing Intelligence Solution

NEW YORK, NY--(Marketwired - Mar 29, 2017) - Datorama, a leading marketing intelligence company, today announced it is working together with Capacity Interactive, the premier digital arts marketing consulting firm serving performing and visual arts organizations -- of all sizes -- to address the modern marketing challenges faced by today's non-profit organizations.

In US, comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

In US, comScore Receives MRC Accreditation for Mobile Viewability Measurement Across Display, Video, Web and Apps

RESTON, VA, February 15, 2017comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™ (vCE®).

Eyeota Integrates Pacific Data Partners Segments to Offer Distinct B2B Data

Eyeota Integrates Pacific Data Partners Segments to Offer Distinct B2B Data

Eyeota and Pacific Data Partners have partnered to deliver premium B2B audiences that will enable marketers to implement highly effective sales and marketing campaigns.

With the addition of Pacific Data Partners, marketers can now access a more comprehensive B2B audience solution through the Eyeota Data Marketplace for their data-driven and programmatic advertising needs.

In US, comScore Receives MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection Capabilities

In US, comScore Receives MRC Accreditation for Sophisticated Invalid Traffic (SIVT) Detection Capabilities

US, November 7, 2016 – comScore (NASDAQ: SCOR) announced that the company has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT*) detection and filtration of desktop and mobile web traffic. 

In US, Blueshift Launches Personalization Studio

In US, Blueshift Launches Personalization Studio

SAN FRANCISCO, June 7, 2016 — Blueshift, the leader in Segment-of-One B2C marketing automation, today announced the launch of Blueshift Personalization Studio, a patent pending solution that enables marketers to configure multiple forms of hyper-personalized recommendations based on real-time user interactions, and to easily attach these recommendations to creative templates for multi-channel marketing campaigns.