October 19, 2017 - Brian Larsen, CCO & COO of AudienceProject, writes: Google/YouTube will migrate away from third party tracking pixels, AudienceReport will still be able to measure YouTube campaigns in the new pixel-less environment.
LONDON, May 4, 2017 /PRNewswire/ -- AppNexus, LiveRamp™ – an Acxiom® company – and MediaMath today announced the launch of an open, technology industry consortium to make people-based marketing widely available within programmatic channels. The three companies have agreed to create a standard identity framework that enables buyers and sellers of programmatic digital advertising to create more relevant campaigns and improve consumer experience.
PRESS RELEASE April 19, 2017: The Weather Company, an IBM Business (NYSE: IBM) announced today an innovative collaboration with LiveRamp, an Acxiom:registered: company, that will enable marketers to seamlessly integrate Weather’s unique real-time data to help drive decision-making in omnichannel campaigns across the digital ecosystem.
ARMONK, N.Y. - 18 Apr 2017: IBM today introduced new cognitive capabilities for IBM Watson Marketing Insights, a cloud-based offering that continuously examines customer behavior and learns how it may impact the success of the business. With these insights marketing teams can take action to launch targeted campaigns designed to turn all customers into brand loyalists who are helping drive business success.
RESTON, VA, April 18, 2017 – comScore today announced the introduction of Facebook demographic metrics to the validated Campaign Essentials™ (vCE®) campaign measurement suite. Beginning next month, vCE will include measurement of both display and video ads that run on desktop and mobile platforms on Facebook, Instagram and the Facebook Audience Network.
RESTON, VA, April 10, 2017 – comScore today announced that key campaign delivery metrics for Twitter ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
NEW YORK, NY--(Marketwired - Mar 29, 2017) - Datorama, a leading marketing intelligence company, today announced it is working together with Capacity Interactive, the premier digital arts marketing consulting firm serving performing and visual arts organizations -- of all sizes -- to address the modern marketing challenges faced by today's non-profit organizations.
RESTON, VA, February 15, 2017– comScore today announced that the company has been granted accreditation by the Media Rating Council (MRC) for its mobile viewable impressions and related viewability metrics for display and video ads, in mobile web and in-app, in validated Campaign Essentials™ (vCE®).
With the addition of Pacific Data Partners, marketers can now access a more comprehensive B2B audience solution through the Eyeota Data Marketplace for their data-driven and programmatic advertising needs.
US, November 7, 2016 – comScore (NASDAQ: SCOR) announced that the company has been granted accreditation by the Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT*) detection and filtration of desktop and mobile web traffic.