Bratislava, 11 December 2017 - The biggest Slovak digital association IAB Slovakia officially announces the tender for a new implementation provider of research in online media traffic as well as in social and demographic profiles of visitors for the upcoming three-year period.
BURBANK, Calif., July. 11, 2017-- The Walt Disney Company today announced the eleven 2017 Disney Accelerator companies that are helping build the future of media and entertainment. The Disney Accelerator is designed to connect these Disney portfolio companies with the creativity, imagination, and expertise of The Walt Disney Company, providing them unprecedented access to Disney’s leadership team, mentorship, and support.
New York, NY – April 20, 2017 – Nielsen announced today it is formally adopting Gracenote IDs as the standard content identifier across its audience measurement solutions. Standardization of Gracenote IDs within Nielsen’s measurement products will tie together all related media and power more effective cross platform buying and planning.
March 28, 2017 Press Release:
Test results have shown that census data produced with the Adobe system meets SKO’s demands. This means SKO will adopt Adobe Analytics Video Heartbeat as a measuring system to support its effort to gather Online TV & Video census data. Systems that were previously approved by SKO are: comScore, Conviva, GfK Nurago, Kantar Media Spring and Webtrekk.
February 17, 2017 - Adloox, the European auditing firm providing deeper verification for Brands, Agencies and Suppliers, today announced it is the first company this year to be accredited by the Media Rating Council (MRC) for the more advanced Fraud detection aka Sophisticated Invalid Traffic (SIVT desktop).
02 February 2017 - Seb Joseph, News Editor at The Drum, writes: Procter & Gamble isn’t the only big-spending advertiser threatening to pull spend from online media’s powerbrokers should they fail to clean up the “murky”, “fraudulent” supply chain. There are other marketers mulling similar ultimatums who may now feel inspired to go public.
Procter & Gamble’s (P&G) top marketer Marc Pritchard [pictured] has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the "murky at best, criminal at worst" media supply chain.
It forms part of a four-point plan the business has put in place to exert greater control over the quality of its media strategy and ultimately create better advertising to drive growth.
New York, November 29, 2016 - GroupM, the media investment management group of WPP, today announced the global launch of [m]PLATFORM, an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve advertisers’ ability to use audiencedefining insights from hundreds of data sources to find and communicate with their consumers across all media.
I-COM is pleased to announce that Jennifer Zeszut, CEO of Beckon in the US, is joining the I-COM Data Creativity Awards Jury.
I-COM is pleased to announce that Nathaniel Greywoode, Research Manager at Twitter, based in the UK, is joining the I-COM Attribution Board.
Nathaniel leads the marketing mix and offline sales measurement programs for Twitter in all international markets.