September 29, 2017 - Lotame, the leading independent data management platform (DMP) and most trusted and comprehensive data exchange, today announced the launch of its aiTV suite of new products focused on bringing greater audience intelligence to television and video.
REDWOOD CITY, Calif.--(BUSINESS WIRE)-- Rocket Fuel (NASDAQ: FUEL), the leading predictive marketing platform, today announced that it issued its first two patents, both designed to address third-party cookie restrictions. These patents allow advertising technology providers, in partnership with publishers and advertisers, to identify and analyze consumer behavior in order to help brands and advertisers reach and engage with their audiences more effectively.
London. July 10, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of a new service called Total View Attribution.
The service enables clients to improve the return on investment (ROI) of their media, by enabling them to understand which media channels and campaigns (both online and offline in combination) are the most effective and therefore warrant increased investment.
May 23, 2017 - Posted at Google Inside AdWords: Today, we're announcing Google Attribution, a new product to answer the question that has challenged marketers for ages, “Is my marketing working?” For the first time, Google Attribution makes it possible for every marketer to measure the impact of their marketing across devices and across channels -- all in one place, and at no additional cost.
May 9, 2017 - Andrew Challier [pictured], Chief Client Officer of Ebiquity, writes: The Harvard Business Review – no less – has declared ‘data scientist’ to be the sexiest job in the 21st century. The organisers of I-COM have definitely received this memo. For at the end of last month, the leading light
April 25, 2017 - Mike Campbell [pictured], Head of International Effectiveness at Ebiquity, writes: Most multi-channel attribution solutions fail to account for non-digital media as they apply arbitrary rules that don’t let the data decide what’s working and why.
Mike Campbell - International Head of Effectiveness, Ebiquity, UK was a speaker in Multi-Channel Attribution Management session.