CRM

Sprinklr Unveils Intuition: AI to Help Brands Scale One-to-One Customer Relationships Across 25+ Social Channels

Sprinklr Unveils Intuition: AI to Help Brands Scale One-to-One Customer Relationships Across 25+ Social Channels

New York, NY – April 26, 2018 – Sprinklr, the world’s leading Customer Experience Management (CXM) platform, today announced Sprinklr Intuition, a set of artificial intelligence capabilities that tackle the biggest social media management challenge facing brands today: managing an ever-growing number of digital interactions to deliver better, more human experiences for every customer — at scale.

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

Tapad Redefines Business to Deliver Personalization at Scale to Marketers

New York, NY — February 20, 2018Tapad, the company reinventing personalization for the modern marketer, today announced a global rebrand to focus its resources on creating best-in-class identity solutions for marketers. This rebrand includes the renaming of the company’s proprietary device graph technology to The Tapad Graph, and the introduction of the Tapad Customer Data Platform (CDP), a platform purpose-built to help marketers better connect and engage with both new and existing customers.

Top Team Pioneers New Approach to Help Brands Connect with Consumers

Top Team Pioneers New Approach to Help Brands Connect with Consumers

September 19, 2017 - A world-class team has come together to help brands harness the full power of connected data, insight and opinions. Outra has developed a new platform and approach for companies to understand and engage with their customers more effectively, and to take control of their data under the forthcoming General Data Protection Regulation (GDPR).

Havas Group Accelerates Relationship Marketing, Data and CRM Business Helia with Appointment of New President

Havas Group Accelerates Relationship Marketing, Data and CRM Business Helia with Appointment of New President

July 13, 2017 NEW YORK--(BUSINESS WIRE)--In a move designed to spark bold thinking and an accelerated approach around data utilization, Havas Group has appointed data expert Michael Kaushansky [pictured] as the president of Havas Helia, North America.

Bluecore’s Audience Insights Uncovers New Revenue Opportunities, Validates Current Marketing Strategies

Bluecore’s Audience Insights Uncovers New Revenue Opportunities, Validates Current Marketing Strategies

NEW YORK – JULY 13, 2017 at 9:00 a.m. EST – eCommerce marketers no longer need to rely on complex data integrations and a team of data analysts to understand how customers – and subset audiences – are likely to take action on future marketing campaigns.