Marketing Optimization

The New York Times Advertising & Marketing Solutions Group Introduces ‘nytDEMO’: A Cross-Functional Team Focused on Bringing Insights and Data Solutions to Brands

The New York Times Advertising & Marketing Solutions Group Introduces ‘nytDEMO’: A Cross-Functional Team Focused on Bringing Insights and Data Solutions to Brands

February 15, 2018 - NEW YORK--(BUSINESS WIRE)-- The New York Times’s Advertising & Marketing Solutions Group today announced the launch of nytDEMO, a cross-functional team that builds data and technology solutions for brands using the same tools and insights that power The Times.

Acxiom Realigns Portfolio to Drive Long-Term Success

Acxiom Realigns Portfolio to Drive Long-Term Success

Feb 6, 2018 - CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced plans to realign its portfolio into two distinct business units: LiveRamp®, the identity cloud for transforming the world’s data into value, and Acxiom Marketing Solutions, the leading provider of data solutions for powering exceptional customer experiences.

Singapore's Industry Transformation Roadmap launched at Dentsu's new APAC headquarters

Singapore's Industry Transformation Roadmap launched at Dentsu's new APAC headquarters

January 24, 2018 - Shawn Lim of The Drum writes: Singapore unveiled its industry transformation map (ITM) on Wednesday that will see thousand of jobs created for professionals, managers, executives and technicians (PMET) in sectors like advertising.

Performics Launches Amazon Advertising Bid Strategy, Auction Insights & Analytics Platform to Speed Optimization & Increase Sales

Performics Launches Amazon Advertising Bid Strategy, Auction Insights & Analytics Platform to Speed Optimization & Increase Sales

January 10, 2018 - Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from a direct data feed from Amazon. Caiman enables Performics teams to extract data that speeds optimization frequency around bids, budget and targeting, to increase sales.

Supermetrics raises €3.5M to further cement position as leading marketing analytics solution globally

Supermetrics raises €3.5M to further cement position as leading marketing analytics solution globally

HELSINKI, Finland (November 23rd, 2017) Leading marketing analytics company Supermetrics has announced the successful closure of a €3.5M Series A funding round by OpenOcean Capital. Supermetrics aims to further solidify its position as the leading marketing analytics solution on the market by using the funding to strategically invest in its technology.

SimilarWeb Launches Amazing New London Office, Looks To Add Dozens Of New Employees in UK

SimilarWeb Launches Amazing New London Office, Looks To Add Dozens Of New Employees in UK

November 6, 2017 - Daniel Sevitt, Content Marketing Manager at SimilarWeb, writes: In just the last few quarters alone, HSBC, Unilever Ventures, Havas, Ticketmaster, Reckitt Benckiser, Skyscanner, DHL and other European giants have all turned to SimilarWeb to provide them with Market Intelligence.

LiveRamp Announces IdentityLink for Agencies

LiveRamp Announces IdentityLink for Agencies

October 25, 2017 - Nikhil Dixit [pictured], VP at LiveRamp, writes: Agencies play a critical role in advancing the marketing discipline. Through their breadth of client experience across every category, they’re well positioned to help brands tackle their biggest challenge yet: omnichannel orchestration. That’s why I can’t be more excited about the launch of IdentityLink for agencies.