Analytic Partners: Gartner’s 2018 Market Guide for Attribution and Marketing Mix Modeling Cites Analytic Partners as a Representative Vendor
January 24, 2018 - Kelly Liyakasa, senior editor for AdExchanger, writes: TBS and TNT's new CMO, Michael Engleman [pictured], is on a mission to make the networks' brand marketing engine much more agile.
February 15, 2018 - NEW YORK--(BUSINESS WIRE)-- The New York Times’s Advertising & Marketing Solutions Group today announced the launch of nytDEMO, a cross-functional team that builds data and technology solutions for brands using the same tools and insights that power The Times.
Feb 6, 2018 - CONWAY, Ark.--(BUSINESS WIRE)-- Acxiom® (NASDAQ: ACXM), the data foundation for the world’s best marketers, today announced plans to realign its portfolio into two distinct business units: LiveRamp®, the identity cloud for transforming the world’s data into value, and Acxiom Marketing Solutions, the leading provider of data solutions for powering exceptional customer experiences.
London. January 24, 2018 – Ebiquity has today announced the launch of its marketing technology consultancy practice, Ebiquity|Tech.
Ebiquity|Tech will provide an impartial advisory service in the areas of marketing technology and customer data.
January 10, 2018 - Performics, the premier performance marketing revenue growth driver, has released Caiman, a proprietary Amazon marketing platform that powers new insights for marketers running Amazon search advertising campaigns. Caiman provides daily keyword-level campaign data, pulled from a direct data feed from Amazon. Caiman enables Performics teams to extract data that speeds optimization frequency around bids, budget and targeting, to increase sales.
HELSINKI, Finland (November 23rd, 2017) Leading marketing analytics company Supermetrics has announced the successful closure of a €3.5M Series A funding round by OpenOcean Capital. Supermetrics aims to further solidify its position as the leading marketing analytics solution on the market by using the funding to strategically invest in its technology.
December 1, 2017 - Annalect: Get primed on cloud computing, including a summary of the different services it offers, public vs. private architectures, and when to consider “serverless” cloud.
Nearly all enterprise marketers have their head in the cloud these days — and for good reason.
October 25, 2017 - Nikhil Dixit [pictured], VP at LiveRamp, writes: Agencies play a critical role in advancing the marketing discipline. Through their breadth of client experience across every category, they’re well positioned to help brands tackle their biggest challenge yet: omnichannel orchestration. That’s why I can’t be more excited about the launch of IdentityLink for agencies.