August 21, 2018 - Sudipto Ghosh of Martech Series, writes: Video has taken the enterprise by storm. B2B video is poised to grow exponentially in the years to come. To understand how enterprises could leverage video for B2B outreach, we spoke to Chris Zaloumis [pictured], Senior Director, Enterprise Video Offerings, IBM.
NEW YORK, July 19, 2018 (GLOBE NEWSWIRE) -- Video marketing technology company, Eyeview, announced today it has received $20 million in equity financing and debt led by current and new investors.
July 18, 2018 - Telaria Inc. (NYSE: TLRA), the complete software platform to manage video advertising for premium publishers, today announced a partnership with White Ops to prevent invalid and fraudulent traffic from entering the bid process for any demand-side platform (DSP) transacting on Telaria’s Video Management Platform (VMP).
June 29, 2018 - Alex Weprin of Mediapost writes: The Media Rating Council has released an updated version of the IAB Digital Video Ad Impression Measurement Guidelines, which it authored with the IAB Tech Lab’s Modernizing Measurement Task Force.
It's that time of the year when retailers battle it out for the best Christmas advert of the season. We partnered with audience platform Lucid to test the emotional reactions of over 3,300 people in the UK, watching 55 videos during a week, mid November 2017.
November 28, 2017 - Tom Higgins, Marketing Manager at Voxpopme, writes: Voxpopme, a leading platform that provides innovative video analytics for brands such as Microsoft, Tesco, Verizon and Clorox has secured a seven-figure Series A investment over the next 12 months from Mercia Fund Managers to support its global expansion.
SANTA CLARA, Calif., Nov. 7, 2017 – Turner Sports* and Intel today announced a multiyear partnership to make live NBA* game action available in virtual reality using Intel True VR technology. Intel will become the Exclusive Provider of Virtual Reality for the NBA on TNT and deliver live content for marquee matchups beginning with NBA All-Star 2018 in Los Angeles. Additionally, Intel is partnering with the NBA to become an authorized provider of virtual reality and 360-degree volumetric video with Intel® freeDTM technology for official NBA broadcast partners globally.
October 31, 2017 - Realeyes: As anyone who is part of the advertising value chain will tell you, there are many variables and responsible parties involved in ensuring the right ad shows up in the right place at the right time, and in the right way.
October 30, 2017 - Realeyes, an innovative platform for measuring emotional responses, has collaborated with the Luxury Institute to run a study to see how high income, US households emotionally responded to 24 luxury videos released within the last 24 months.
March 28, 2017 Press Release:
Test results have shown that census data produced with the Adobe system meets SKO’s demands. This means SKO will adopt Adobe Analytics Video Heartbeat as a measuring system to support its effort to gather Online TV & Video census data. Systems that were previously approved by SKO are: comScore, Conviva, GfK Nurago, Kantar Media Spring and Webtrekk.