Audience Measurement

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

Drawbridge and LiveRamp Partner to Power Robust Integrated Identity Solution

San Mateo, CA, USA – WEBWIRE – Monday, August 20, 2018 - Drawbridge, the leading provider of identity management solutions, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web.

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

GfK MRI, Acxiom Partner to Bring Unmatched Quality to Audience Activation

June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

CHICAGO – April 24, 20184C, a data science and marketing technology company, today launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool.

MRC Issues Industry Call for Research on Duration Weighting In Cross-Media Video Measurement; Also Seeking Data on Impact of Move to 100% Pixels Viewability Criteria

MRC Issues Industry Call for Research on Duration Weighting In Cross-Media Video Measurement; Also Seeking Data on Impact of Move to 100% Pixels Viewability Criteria

New York, NY (March 20, 2018): The Media Rating Council (MRC) today issued a call for research and input on two critical components related to its development of standards for cross- media video measurement – duration weighting and a possible move to 100% pixels as a viewability criteria.

Media Rating Council Issues Landmark Digital Audience-Based Measurement Standards

Media Rating Council Issues Landmark Digital Audience-Based Measurement Standards

New York, NY (December 7, 2017): The Media Rating Council (MRC) today released new standards for digital audience-based measurement.

The Digital Audience-Based Measurement Standards build on the MRC’s prior work on viewable impression measurement and invalid traffic filtration requirements and spell out recommended practices for the collection and processing of information used in the assignment of audience characteristics to impression-level data.

The Validity of Online Audience Measurement

The Validity of Online Audience Measurement

October 31, 2017 - Michael Bratt of The Media Online writes: Digital companies who crow about the specifics they have on their audience numbers and the insights they have on them, may be overstating this fact. Twitter has admitted it miscounted its monthly user numbers for three years, and Facebook has come under fire for inconsistencies in its stated user numbers versus official census data in America. These are not the only prominent examples, which begs the question: Just how trustworthy is online audience measurement?

Realeyes: The Study - 24 Luxury Brand Videos Watched by High-Income Viewers

Realeyes: The Study - 24 Luxury Brand Videos Watched by High-Income Viewers

October 30, 2017 - Realeyes, an innovative platform for measuring emotional responses, has collaborated with the Luxury Institute to run a study to see how high income, US households emotionally responded to 24 luxury videos released within the last 24 months.