Nov. 5, 2018 - Benjamin Mullin of WSJ writes: Publishers are about to get more credit for all the viewers who watch their Snapchat Discover channels, though advertisers will still have to wait for audited numbers on specific shows.
TORONTO, Oct. 26, 2018 /CNW/ - Kantar Insights Canada, part of WPP's data investment management division, today announced the launch of its Media & Analytics practice, which brings together the firm's Audience Measurement, Digital Measurement, and Analytics capabilities to unlock deeper insights to fuel business growth.
I-COM is pleased to welcome back Realeyes as a Core Member.
With Realeyes you can unlock the full potential of your videos. Emotions drive behaviour. Using webcams, Realeyes measure how people feel as they watch video content, enabling marketers to confidently target optimised content to the right audiences.
September 14, 2018 - Dentsu Aegis Network’s media investment arm – Amplifi, is pleased to announce its strategic partnership with Spotify to launch The Audio Stack – a first-of-its-kind offering in Asia Pacific.
September 12, 2018 - Ray Schultz of MediaPost writes: Acxiom has introduced an open data framework for creating an omnichannel view of customers.
The Unified Data Layer (UDL) uses cloud architecture to help firms connect their martech and ad-tech ecosystems.
San Mateo, CA, USA – WEBWIRE – Monday, August 20, 2018 - Drawbridge, the leading provider of identity management solutions, and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and the leading provider of omnichannel identity resolution, have signed an agreement that gives marketers the ability to better leverage identity resolution across the open web.
June 5, 2018 - NEW YORK--(BUSINESS WIRE)--With marketers increasing their focus on data reliability and targeting effectiveness, GfK MRI and Acxiom® have joined forces to develop MRI Predictive Audiences Powered by Acxiom™ – an end-to-end, privacy-conscious solution for omnichannel marketing planning and execution.
CHICAGO – April 24, 2018 – 4C, a data science and marketing technology company, today launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool.
New York, NY (March 20, 2018): The Media Rating Council (MRC) today issued a call for research and input on two critical components related to its development of standards for cross- media video measurement – duration weighting and a possible move to 100% pixels as a viewability criteria.