Marketing Effectiveness

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

BUCKiTDREAM Turns to Watson Marketing for Improved Customer Experience Personalization

SAN FRANCISCO, Feb. 14, 2019 /PRNewswire/ -- IBM Think -- IBM (NYSE: IBM) today announced, that BUCKiTDREAM, a new loyalty rewards commerce platform that better connects consumers with brands is using Watson Marketing to provide improved personalized brand engagement experiences.

IBM points to Director of Marketing Data as ‘hottest new role’

IBM points to Director of Marketing Data as ‘hottest new role’

December 18, 2018 - Barry Levine of MarTech Today writes: Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer targeting and personalization, and, according to a new IBM Marketing Trends report released Monday, it creates the need for someone to fill the “hottest new role” in marketing: Director of Marketing Data.

Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

Neo South Africa concludes transition to Mindshare as part of Global Mindshare Performance Group to fuel enhanced WPP integration

November 16, 2018 - Posted at bizcommunity: Neo's global transition from Ogilvy to Mindshare was first announced in June 2017. South Africa is a continuation of Neo's transition to Mindshare, which began a year ago in larger markets like the US and UK. Neo's South Africa business will be managed by Mindshare SA under the supervision of Zia Namooya, Interim CEO of MS SA, effective immediately.

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

Keep Tabs on Your Competitor’s Global Activities with Numerator and Ebiquity

November 5, 2018 - CHICAGO--(BUSINESS WIRE)--Numerator, the leading marketing intelligence firm that brings together omnichannel marketing, merchandising and sales data to make pursuing new possibilities simple for brand, retail and agency clients, has partnered with Ebiquity, a leading independent marketing and media consultancy firm.

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions in Two Evaluations by Independent Research Firm

New York, October 23, 2018Analytic Partners, the global leader in marketing analytics, announced today that it has been named the sole Leader in “The Forrester Wave: Marketing Measurement and Optimization Solutions in Asia Pacific, Q4 2018” report by Forrester Research.

Havas Group invests in US-based leading multicultural marketing agency, Republica

Havas Group invests in US-based leading multicultural marketing agency, Republica

September 12, 2018 - Havas Group announced today it has invested in Republica, the No. 1 independent multicultural agency in the U.S. Located in Miami, Florida, Republica was founded by Chairman & CEO Jorge A. Plasencia and President Luis Casamayor in 2006 to address the “seismic multicultural and digital revolution.”

Transforming The Transformative: The CMO's Role In Leading Digital Transformation

Transforming The Transformative: The CMO's Role In Leading Digital Transformation

September 13, 2018 - Kristin Hambelton [pictured], Chief Marketing Officer at Marketing Evolution, writes for Forbes: Whether you call it digital transformation, digitalization, or DX, it’s transforming companies of all sizes, across all industries. Within companies, DX is making its mark across disciplines, and marketing is no exception.

Hidden superpowers: uncovering the intersection of marketing and neurodiversity

Hidden superpowers: uncovering the intersection of marketing and neurodiversity

Mark Evans, Marketing Director at Direct Line Group, writes for The Drum: Neurodiversity refers to a wide range of conditions where people's brains are wired differently. This includes autism, dyslexia, ADHD and dyspraxia. Such conditions are typically perceived to be a disadvantage, but in fact in many cases they are a 'superpower', delivering fresh thinking and creativity – innovation from the edges.

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

How Warner Bros. Used Facebook and Instagram to Strategically Market Crazy Rich Asians

August 27, 2018 - Kristina Monllos, senior editor for Adweek, writes: Crazy Rich Asians reigned supreme at the box office for the second weekend in a row. It raked in another $25 million for Warner Bros., bringing its total box office to $76.8 million, according to Deadline.