Advertising Effectiveness

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

SILICON SLOPES, UT – February 22, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced it has been ranked the highest out of 15 vendors in both Usability and Total Cost of Ownership/Return on Investment (TCO/ROI) in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index.

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

SILICON SLOPES, UT – February 7, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced the new Domo® Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns.

Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-Time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-Time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level.

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities

AT&T’s Turner and Xandr Partner on New, Enhanced Ad Opportunities

January 8, 2019 - Just a little more than six months after coming together under the AT&T umbrella, WarnerMedia’s Turner and AT&T’s advertising business Xandr are working together to improve the relevancy of advertising, fueled by data and content connections.

Research Now SSI and iSpot.tv Partner to Measure Ad Effectiveness at Unprecedented Scale

Research Now SSI and iSpot.tv Partner to Measure Ad Effectiveness at Unprecedented Scale

Dallas, Texas (December 6, 2018) – Research Now SSI, a global leader in first-party data and data services, has partnered with iSpot.tv , the real-time TV ad measurement and attribution analytics company, to help brands better understand advertising efficacy with unparalleled scale and accuracy.