Advertising Effectiveness

Flashtalking Debuts Universal Frequency Signaling to Drive Ad Marketing Performance

Flashtalking Debuts Universal Frequency Signaling to Drive Ad Marketing Performance

NEW YORK, March 05, 2019 (GLOBE NEWSWIRE) -- Flashtalking, the leading global independent ad server for people-based marketing, today announced the debut of a new feature to manage frequency simultaneously across all buying endpoints, with several major partners already on board, including Adobe Advertising Cloud, who are helping beta test the offering, as well as MediaMath and Amobee as inaugural partners.

Spark Foundry and AI Music Introduce AI-Generated Creative for Audio Ads

Spark Foundry and AI Music Introduce AI-Generated Creative for Audio Ads

CHICAGO, March 7, 2019 /PRNewswire/ -- Spark Foundry, a leading media agency part of Publicis Media, and AI Music, a London based AI company, today announced an innovative new solution, Sympaphonic Ads, which will bring deeper personalization to audio advertising by using AI to produce ad creative.

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

SILICON SLOPES, UT – February 22, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced it has been ranked the highest out of 15 vendors in both Usability and Total Cost of Ownership/Return on Investment (TCO/ROI) in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index.

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

Domo Introduces the Domo Media Suite to Help Media Buyers and Publishers Drive More Performance from Digital Ad Campaigns

SILICON SLOPES, UT – February 7, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced the new Domo® Media Suite that includes solutions for media buyers and publishers to consolidate complex systems and data sets, allowing customers to easily analyze the digital media they are buying and selling, optimize and report on performance, and drive more value from their media campaigns.

Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-Time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

Catalina Debuts Breakthrough Multi-Touch Attribution Solution— Real-Time Tracking of Advertising’s Impact on In-Store, Item-Level Purchases

St. Petersburg, Fla. (January 9, 2019) – Catalina, the market leader in shopper intelligence and personalized digital media that converts shoppers into buyers, today announced Catalina Multi-Touch AttributR™, a groundbreaking attribution solution that provides CPG marketers with a granular, real-time view of national campaign performance in stores at the UPC-level.