Insights & Analytics

Sandvik and IBM Usher in the Fourth Industrial Revolution to the Mining Industry with IBM Watson

Sandvik and IBM Usher in the Fourth Industrial Revolution to the Mining Industry with IBM Watson

TAMPERE, Finland and ARMONK, N.Y., April 1, 2019 /PRNewswire/ -- Joint clients of IBM (NYSE: IBM) and Sandvik Mining and Rock Technology, one of the world's largest premium mining equipment manufacturers, are tapping the powers of IoT, advanced analytics and artificial intelligence to realize safety, maintenance, productivity and operational efficiency.

Behavioral economics for marketing: Turning data into persuasion

Behavioral economics for marketing: Turning data into persuasion

March 15, 2019 - Shravya Kaparthi [pictured], Director, Data Analytics & Decision Sciences at RAPP (A part of the Omnicom-DAS Group of companies), writes for ClickZ: One of the biggest mistakes companies make when trying to use data to influence customer behavior is assuming that people make rational choices.

Experian: Boardroom efforts to make customer experience a priority being hampered by rising costs, retention and bad debt

Experian: Boardroom efforts to make customer experience a priority being hampered by rising costs, retention and bad debt

12 February 2019: New research shows that despite a determined drive towards improving customer experience, increasing trust and satisfaction, half of all companies across Europe, the Middle East and Africa (EMEA), continue to be challenged by rising costs of customer acquisition, cost-to-serve, retention and the impact of bad debt.

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

Domo Ranks #1 for Usability and TCO/ROI in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index

SILICON SLOPES, UT – February 22, 2019Domo (Nasdaq: DOMO), provider of the leading cloud-based operating system for business, today announced it has been ranked the highest out of 15 vendors in both Usability and Total Cost of Ownership/Return on Investment (TCO/ROI) in Ventana Research’s 2019 Mobile Analytics and Business Intelligence Value Index.

Kantar Announce Kantar Marketplace, New On-demand Research and Insights Store

Kantar Announce Kantar Marketplace, New On-demand Research and Insights Store

23rd January, London: Kantar, the world’s leading marketing insights and consulting company, today reveals plans for a new on-demand research and insights store. Kantar Marketplace will launch in March 2019 and provide access to Kantar’s growing portfolio of quick turnaround research solutions and insights from across Kantar.

Salesforce Expands Marketing Analytics with New Datorama Data Integration, Activation and Developer Tools

Salesforce Expands Marketing Analytics with New Datorama Data Integration, Activation and Developer Tools

January 23, 2019 - Jon Suarez-Davis, SVP Product Marketing, Marketing Cloud at Salesforce, writes: We’re excited to announce today at AdExchanger’s Industry Preview that Salesforce is expanding Marketing Cloud analytics with new Datorama data integration, activation and developer tools.

Catalina Taps IBM Analytics to Aid in Digital Transformation

Catalina Taps IBM Analytics to Aid in Digital Transformation

ARMONK, N.Y., Dec. 17, 2018 /PRNewswire/ -- IBM (NYSE: IBM) announced today that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights.