Data Management

Dynata Adds Data Strategy as a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Dynata Adds Data Strategy as a Key Area of Focus; Names Melanie Courtright to Lead the New Function

Dallas, Texas; March 19, 2019Dynata, a global leader in first-party data and data services, has created the new functional area of Data Strategy, expanding the scope of its existing Research Science group. Melanie Courtright [pictured], currently EVP of Global Research Science, will continue to lead the group in an expanded role as EVP, Research Science and Data Strategy.

Ask The CMO: Jason Heller On How Data And Creativity Must Work In Lockstep To Drive Business Growth

Ask The CMO: Jason Heller On How Data And Creativity Must Work In Lockstep To Drive Business Growth

March 3, 2019 - Billee Howard, Contributor at Forbes, writes: We live in an age of digital transformation. Many look at transformation through two distinct lenses: marketing and technology. Few however, have the vision to understand the critical intersection of the two that is required for true success.

Zeotap Hopes to Become the Liveramp of Europe

Zeotap Hopes to Become the Liveramp of Europe

February 5, 2019 - Zeotap: We are so happy to announce that today, after 4 full years of preparation, we have unveiled our patented deterministic mobile identity graph across Europe, North America, India & LATAM after building scale and running pilots with 3 of the world’s top 10 advertisers last year including Unilever.