TikTok is taking its advertising game to a new level with the launch of "Out of Phone," a program that extends TikTok content beyond smartphones and into the physical world. The initiative will allow brands to use TikTok content in real-world locations such as billboards, cinemas, restaurants and more.

There’s a class of machine learning techniques known as black boxes.

After one year of operation, Netflix’s ad-supported option will offer new advertising and measurement innovations.

Cadent, a provider of advanced TV advertising solutions, has announced a partnership with Comscore's programmatic unit Proximic, integrating two of the latter's services into the Cadent Aperture platform.

Nielsen has partnered with consumer research platform GWI to launch 'the Nielsen GWI Fusion', promising clients 'more comprehensive insights' into US TV audiences, cross-media behavior and its drivers.

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate insights into your consumers is critical for understanding where and how to effectively reach them.

Google is introducing Google Ads Data Manager, a tool designed to streamline the handling of first-party customer data for digital marketing efforts in the post cookie world.

When we talk about identity, what we mean is enterprise identity. Every company needs to own its enterprise identity strategy and determine its own identity rules, including how to map different data points back to an individual or a household and how customer data matches are defined across different touchpoints (like email addresses, devices, and website activity).

Can you introduce yourself and your audience solutions? I am the Head of Strategic Partnerships at Powerlytics. My role is to identify new growth opportunities where our unique IRS-based data solution can add value for partners and their customers.

We’ve teamed up with edtech company Inspirit, advised by researchers at Stanford University, to bring augmented reality into classrooms across the United States to help students better grasp STEM concepts.

Scott Galloway tells a story to demonstrate the declining importance of advertising executives in the world of business.

The Coca-Cola Company was pivoting away from surveying consumers in the traditional pre/post method to more real time feedback.

The advertising world has been focused on the transition away from cookies as identifiers for the past several years. When a global pandemic hit in 2020, two important things happened in the media world.

Customers now expect personalized experiences and seamless interactions across various channels. To stay competitive and meet these demands, financial services must embrace an omnichannel marketing strategy. This approach ensures that customers receive consistent and tailored messaging, whether they engage online or offline.

Whew! We’re in the heart of the autumn martech event season and my air miles counter is spinning. So is my head – but in a good, nerdy way – especially after the practical learnings I got in late September in New York City.

Some agencies and brands are measuring social media content differently — as they use generative AI in those social posts.

Generative AI will be a powerful enabler of competitive advantage for companies that crack the code of adoption. In a first-of-its-kind scientific experiment, we found that when GenAI is used in the right way, and for the right tasks, its capabilities are such that people’s efforts to improve the quality of its output can backfire.

Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement.

Dentsu announced the release of unified solutions for Merkury, the leading global data and identity platform, that gives marketers ownership and growth of first-party identity to enable a total experience — turning creative, media and customer experience data into intelligent actions that drive growth and brand loyalty.

To help standardize an industry-wide approach to “media responsibility,” Meta has launched a space on its Meta for Business site where it will update its outlook on content moderation and ad-placement objectives, and allow partners to hold them accountable, according to the company.