I-COM Open Roundtables

The I-COM Open Roundtable sessions will take place on Monday, May 13th, from 14:00 to 16:00, at the Summit venue, Gran Hotel Miramar.

Each Roundtable delves into a specific topic and provides the opportunity for focused discussion and debate – they are also an excellent way to kick off the networking during the Summit.  

The Roundtables are held over 2 x 1 hour Sessions

  • Session 1 from 14:00 to 15:00

  • Session 2 from 15:00 to 16:00

You may choose to attend both roundtable sessions by selecting:

  • One Roundtable Topic from Session 1 (14:00 to 15:00)

  • One Roundtable Topic from Session 2 (15:00 to 16:00)


Session 1 (14:00-15:00)

  • Assembling the Customer Journey in a Post-ITP World

  • Data Protection Begins with an Ethical Data Use Framework

  • Data Startup Challenge Official Selection Finalists Mentoring Roundtable

  • DMP is the Thesis, CDP is the Antithesis, Let’s Talk About the Synthesis

  • Incrementality: Causal Measurement for Advertising

  • How Can AI Create Campaigns Based on Existing Image and Video Assets?

  • Outcome-based Measurement: Challenges and Considerations

  • Unlocking Behavioral Science for your Business

Session 2 (15:00-16:00)

  • Blockchain: Sifting Through the Hype to Drive Efficiencies and Effectiveness

  • Defining Your Data Stack

  • How the Agency is Redefining its Role and Value Proposition in the Age of Programmatic

  • The Future of Ad Effectiveness: Three Grand Challenges

  • The Shifting Roles of 2nd and 3rd Party in Driving Value for Buyers

  • Own your Analytics, Data Science & AI Destiny

  • Building a Diverse, Customer Centric Leadership Team and Org: Skills for a Seat at the Table

  • Can AI Raise the Bar on Ad Creativity?

  • Catalyzing Social Movements Against Sex Slavery

REGISTRATION:

You can register for your preferred Roundtable onsite in Malaga at Gran Hotel Miramar - the I-COM registration team will point you in the right direction.