Smart Data Marketing News

Smart Data Marketing is a term that we have created to describe a more holistic approach to marketing which covers not only the area of promotion but also product development and customer experience. These three areas are underpinned with a rich data-centric approach and that data should be shared, without silos, throughout these areas and across the entire company – from supply chain management to finance and beyond.

I-COM Smart Data Marketing Newsletter is a weekly round-up, hand picked to deliver the key insights across analytics, AI, smart data, consumer insights, CRM, social media measurement and more. We’ve scoured the marketplace to bring you all the latest news, views and developments within this exciting sector.

Having access to the latest industry news helps:

  • Grow knowledge

  • Make better decisions and

  • Think more creatively


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