Sophie Desroseaux - CMO, Ekimetrics, France

Sophie Desroseaux joined Ekimetrics in April 2017 to set up the marketing department. She is now in charge of Brand, Digital, Demand Generation and Communication. 

She started her career in the banking sector after which she joined Getty Images, where, during 14 years, she held various positions in sales and marketing, before being appointed Marketing Director France, Benelux, and then for Europe for Branding and Content Strategy. Following this experience, she has been Group Marketing Director of Linkeo, european leader in digital marketing for SME.

Sophie graduated with a Master in Economics and Marketing at the Sorbonne.

Alvaro Del Castillo - Founder & CEO, TAPTAP Digital, Spain

Alvaro del Castillo is TAPTAP’s founder and CEO.

Alvaro has had over 20 years’ experience in digital business, and more particularly in martech and adtech. As an avid entrepreneur, Alvaro co-founded and sold his first e-commerce company, Boston-based Globile.com in 2001, and since then he held senior positions in Havas Media Group and Jumptap, a US-based mobile advertising network (acquired by Millennial Media).

Alvaro founded TAPTAP in 2010 and guided the company through the development of the Sonata Platform and its global expansion. The Sonata platform leverages quality location signals (Sonata LQI) to offer large advertisers location intelligence for audience profiling, advertising campaign activation and online and offline attribution. TAPTAP is experiencing hyper-growth and is currently present in 9 markets within Europe and the Americas.

Carsten Diepenbrock - VP, Managing Director Germany & Poland, Acxiom, Germany

Carsten Diepenbrock is Vice President and Regional Managing Director, Acxiom, Germany.

Overseeing Acxiom’s operation in Germany, Carsten has worked at Acxiom since 2007 in various leadership positions, including European Head of Analytics.

Carsten has more than 20 years of experience in data-driven omnichannel marketing and is a frequent speaker and panellist at industry events. He is an expert of customer data for marketing, audience creation, activation and measurement and has advised a number of blue chip clients empowering them to succeed in today’s rapidly changing, customer-centric world.

He previously served as Regional Managing Director at Buongiorno (NTT DOCOMO), a global leader in mobile entertainment and digital marketing services, and as General Manager Claritas Interactive.

Carsten holds an honours degree in economics/ MBA in marketing and statistics from Muenster University (WWU).

Laurent Nicolas - Founder and President, Point Nemo, France

Laurent Nicolas is an entrepreneur and 20-years veteran of online analytics and adtech.
Laurent co-invented the ad-viewability measurement in 2007 and back in 1998 developed NetValue's audience measurement system which is today used for Nielsen's online panels.

He co-founded Alenty in 2007, the first and leading specialist in ad-viewability, and served as CEO of the company until its acquisition by AppNexus in 2014.

Laurent was Vice-President Product and Strategic Market Development of AppNexus until the end of 2018.

In 2018, he founded Point Nemo, which makes investment and coaching for start-ups, and consulting in his area of expertise.

Laurent graduated as an engineer from ParisTech-ENSTA in 1994 and received an MBA from ESCP-Europe in 2005.

Charlie Sung Shin - Vice President of Strategy & Analytics, Major League Soccer, USA

Charlie Shin is an experienced sports executive with more than 20 years of experience in customer strategy and marketing. He joined Major League Soccer in 2006 and currently serves as VP of Strategy & Analytics. In this role, he oversees the Enterprise data strategy and supports the development of league-wide strategic business and analytic initiatives.

Prior to joining MLS, Charlie was a senior business consultant at IBM Business Consulting Services and PwC Consulting for more than six years. He managed various projects involving customer strategy, go-to-market strategy, business analytics, customer segmentation and new business model development. In addition to his role with MLS, he serves as an adjunct professor at New York University’s graduate program for integrated marketing.

Charlie holds a BA in business administration from Yonsei University (’97) and an MS in sports business from New York University (’07).

Christophe Swaelus - Partner/Program Manager, Orange, Belgium

Christophe Swaelus started his career as Country Manager in an online marketing agency in Spain where he drove best value out of online marketing campaigns. Afterwards, he spent multiple years in project management in banking and telecom sectors.

Currently, Christophe is leading key strategic projects at Orange and is driven by the relation between needs and solutions, talents and perspectives, ideas and incubators , and values and sense.

His motivation comes with the optimization of the underlying added value of connections to unleash the full potential of ideas and persons.

Christophe is business engineer graduate and has a master in international management. Also, he’s a PMP certified by Project Management Institute.

Neha Misra - Global Head-Data & Analytics, Accenture Interactive Operations, Accenture, USA

Neha Misra leads the Global Head of Data, Analytics & Insights at Accenture Interactive Operations. Bringing end to end, real-time capabilities and services, for intelligent activation combining disparate data including 1st party, 3rd party, media, content, attribution, identity management, audience signals, machine learning and AI/recommendation engines. She assists brands in implementing real-time marketing experiences that are disruptive, yet audience- centric, genuine and relevant. She has led agency, brand teams and C-level executives to deliver on data-driven investments, to generate returns across paid, owned and earned media.

Her experience of more than 15 years spans across various verticals including CPG, Education, Financial Services, Health, Education and Tourism. She also identifies new and emerging technologies to keep clients at the forefront of industry trends. Her vision for advertising is to ensure that ROI is not by channel silos but the Effectiveness per Marketing Dollar. Previous employers include Mediaocean, Publicis, Emerson, CEC.

Adam Rodgers - Managing Director, North America, Ekimetrics, USA

Adam Rodgers is the Managing Director, US for Ekimetrics, where he oversees all North America operations and has a seat on the global leadership team. Adam leads a team of dual-profile consultants to deliver customized and integrated data science solutions to some of the largest brands in automotive, beauty, retail, financial services, and other industries. He believes that improved decision-making comes not just from tools and data, but from strategic organizational change and a focus on adoption.

Prior to Ekimetrics, Adam was an early team member at MarketShare/Neustar, where he led engagements for the firm’s largest clients and helped build their optimization software. And before starting his analytics adventure, Adam built a foundation in marketing by working in quantitative brand research and acting as a brand manager in the video game industry.

Adam holds an MBA from UCLA Anderson and a Bachelor’s Degree in Physics from Carleton College. He lives in Maplewood, NJ with his wife and two daughters, and misses almost everything about Los Angeles (especially year-round grilling).

Jacques Colle - Enterprise Architect, doctorant du CIRLEP, Belgium

Jacques Colle is a top-performing Enterprise Architect with extensive experience in Information Technology. He is highly skilled in evaluating existing systems and programs to identify inefficiencies and redundancies, implementing innovative solutions to optimize workflow and streamline operations.

Jacques leverage his extensive knowledge of cloud and data systems to establish architecture for enhanced communication, information exchanges and innovation. He has a proven ability in overseeing all facets of project lifecycle from inception to completion, directing cross-functional teams and allocating resources for adherence to established timelines and budgetary guidelines.

Jacques is bilingual in French and Dutch with proficiency in English and basic Spanish skills.

Karlene E. O'Hara - SVP, Product Management, IPG Mediabrands, USA

Karlene E. O’Hara is SVP, Product Management at IPG Mediabrands. She provides product leadership and strategic direction for global data-driven solutions, including data partnerships and governance.

Before joining Mediabrands, Karlene served as Director of Product Management at eXelate. Previously, she was Director of Product at Annalect, a division of Omnicom Group. Karlene also worked at American Express in digital marketing and product management roles. She has a strong track record and proven experience in end-to-end product life cycle management, overarching strategy and product vision.

She holds a Bachelor of Arts from the University of Pennsylvania and received her Master of Business Administration (MBA) from Georgetown University.

Stefan Blumenthal - Country Manager, DACH, zeotap, Germany

Stefan is a data-driven marketing pioneer with significant experience in digital marketing and programmatic advertising, passionate about smart data solutions that improve marketing decisions.

Currently, he is Country Manager DACH at zeotap, helping brand advertisers and agencies in the region to achieve better marketing ROI thanks to zeotap’s deterministic end2end solution to onboard, understand and activate 1st party customer data.

Before joining zeotap, he has been building up and leading the Data Driven Advertising and Programmatic business of Scout24 Media, one of the most important publishers on the European internet.

In his spare time, he enjoys spending time with his family and friends, collecting vinyl records, playing football, photographing, traveling and diving.

Matt Andrew - Senior Manager, Ekimetrics, UK

Matt Andrew has over 9 years of experience building marketing strategies and analysing brand performance within FMCG, Retail, Banking, Travel and Automotive industries, successfully optimising spending to maximise performance and engaging customers in typically 'low interest' categories.

At Ekimetrics, Matt leads operations for the UK office, working with clients across the globe and across verticals on Marketing Performance, Operational Excellence, Data Transformation and customised data solutions. These topics include marketing mix modelling (MMM), unified measurement, attribution, customer strategy and CRM excellence, automated personalisation, data governance and training programmes and delivery of media planning, simulation and smart data visualisation tools.

Previously, while working with Clive Humby and Edwina Dunn at Starcount, Matt worked on the development of new analysis techniques and methodologies, using the latest concepts to create leading edge solutions in social analysis and customer segmentation. He also worked in the UK and internationally for Colgate-Palmolive, with a career focused on using data-driven techniques to build Go-To-Market strategies and provide robust analysis of return on marketing investment (ROMI).

Anas Ghazi - Growth Officer, Kantar, USA

Anas Ghazi oversees growth and strategic alliances for Kantar, with a focus on North America. Mr. Ghazi’s foray into WPP began with the Company’s multidisciplinary data business The Data Alliance as CEO responsible for driving global data partnerships, marketing, data strategy, business development, and product management. With a human understanding of global cultures and business practices coupled with an innate penchant for collaboration, Anas has scaled businesses across North America, Europe, South Africa, India and Indonesia while developing data collaborations touching all aspects of the advertising lifecycle with over twenty partners including Facebook, Spotify, Twitter and Crossix.

Prior to joining WPP, Anas spent eight years in financial services at TransUnion motivating a team of marketing technologists to develop predictive financial models for B2B and B2C acquisition and retention campaigns and at American Express where he developed the Digital Roadmap for the Risk Information Management Division within the Consumer Card Services Group.

Anas has a Master of Science in Communication from Northwestern University, a Master of Science in Management Information Systems from Northern Illinois University and a Project Management Certification from DePaul University.

Neeraj Singhal - Country Manager, zeotap, India

Neeraj Singhal is Country Manager for zeotap who helps advertisers exceed campaign’s KPIs by using deterministic data from large telecom operators. On a mission to target the desired audience at scale, Neeraj engages with leading brands and agencies to help them achieve the aspired results.

His 14+ years in the industry has allowed him to take pioneering roles across companies. As an example, he led the sales department at one of the largest content discovery platform Outbrain. He also developed his sales capabilities during his time at different media companies such as Viacom18, Komli Media India and The Times of India.