Ken Mallon - SVP Measurement Sciences, Samba TV, USA

Ken Mallon is SVP of Measurement Sciences at Samba TV. In this role, he manages the global data science, analytics, ad research and audience insights teams. These teams help marketers better understand audiences, TV viewership and how advertising works across screens to drive results.

Before joining Samba TV, Mallon has held product and analytics leadership roles since 2000 at top publishers (Microsoft, Yahoo), market research companies (Dynamic Logic/Millward Brown, Ipsos ASI) and smaller innovative companies (4INFO and Jornaya).

At these companies, Mallon has focused on identity, data and analytics products, services and technologies used for market research; ad effectiveness; insights services and products; and targeting and measurement solutions.

When he is not busy as a technology executive, Mallon enjoys spending time with his family in San Jose, California and volunteers as a mental health advocate and psychotherapist, providing services to children and families in crisis.

Leslie Wood, Ph.D. - Chief Research Officer, Nielsen Catalina Solutions, USA

A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for research and development at NCS. This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics, and playing a key role in envisioning future products.

She has won numerous awards, including the 2019 Erwin Ephron Demystification, 2017 Market Research Council Hall of Fame; recipient of two ARF Great Minds Awards, the President's Research Leadership Award in 2015 and an award for best JAR Paper on the Long-Term Effects of Advertising in 2016.


Kelly Kokonas - EVP Data, Technology & Analytics, Starcom Global, USA

Kelly Kokonas is a champion of data transformation through technology and analytics with 23+ years of agency experience across global, regional, and US clients.

Kelly works across Starcom’s global client teams to ensure the right people, technology, and processes are in place. Her work includes advocating for consistent taxonomy for reporting, Publicis PeopleCloud, audience addressability, attribution, and accountability results. She also spearheads teamwork on data maturity assessments to realize data-driven transformation for over 35 clients in the US and 12+ global clients across 70+ markets.

Kelly’s career experiences span categories – pharmaceutical, technology, automotive, FMCG, retail, food services/fast food – and through her client engagements has become a skilled consultant on marketing measurement techniques, quantitative and qualitative research methods, integration of analytics into strategic decision-making, and acceleration of data-driven value-creation practices. She’s worked for Publicis in home base cities such as Guangzhou China, Detroit Michigan, New York New York, and currently Chicago.

Csaba Miko - Global CRM Data Science Leader, Procter & Gamble, Switzerland

Csaba Miko is a Data Science enthusiast, responsible for the Global CRM Data Science team for the past 2 years in P&G.

Action oriented, particularly interested in applied machine learning and Interactive data mining techniques, Csaba enjoys learning new things and experimenting with edge cases in his field and beyond.
His favourite saying is: The best time to plant a tree was 20 years ago. The second-best time is now.

Vladislav Mankov - Data Science Lead, The Coca Cola Company, USA

Vladislav Mankov is a Lead Data Scientist with background in econometrics and mathematical statistics and current focus on Marketing Analytics.

HE specialized in developing and managing Data Analytics solutions that inform and boost critical performance indicators and generate business value.

As a Portfolio Manager in IT Marketing for The Coca Cola Company he collaborates closely with digital business leaders in successfully designing and activating analytical strategies within EMEA. To that end, he leads a team of data scientists and engineers who leverage our cloud services to build our internal Data Lake, develop optimization and recommendation tools, integrate agile + DevOps practices into the data science process and establish standards and best practices across the region.

Ivan Vlahinic - Senior Manager, Data Science Lead, Ekimetrics, UK

Ivan Vlahinic is a Senior Manager at Ekimetrics, a global consultancy helping companies fundamentally transform data to business value. He leads the data science practice in UK, where he focuses on people development and blends his data, technology, and business senses in pursuit of superior results for his clients. Ivan has delivered projects for a number of Fortune 500 clients in NYC and London, covering Financial, Energy, and Tech sectors

Ivan holds a doctorate from Northwestern, has spent several years at Caltech/JPL on applied research topics, and is always happy to throw his hat in the ring in the face of tough technological or organizational problems