Kushal Sanghvi - Vice Chair India

Kushal Sanghvi is Director of Appriffy.

Most recently, he was the Business Head at Reliance Entertainment & Digital for Reliance ADAG, a full service 360 degrees marketing company offering services in data, direct,media, search, social, wireless, mobile, content, syndication, activation with people across talent pools with offices across key Indian metros.

A penchant for advertising, media and communications drove Kushal to the industry and have been with it for over 20 years now. He has been with various media companies and held various roles and responsibilities, He was a founder member of Rediff.com. He is a regular speaker at international and Indian/ local summits, conferences, events in areas of brand, strategy,technology, digital media, content, strategy, omni channel, mobile marketing,etc. He is a Board member to various associations, marketing chapters and advertising associations. 

Kushal is also a visiting faculty member to various leading management, technology and other institutes.

Chris Jantz-Sell - VP Product, SambaTV, USA

Chris Jantz-Sell is the VP Global Growth & Strategy at Samba TV, a data and analytics company that measures television viewership across screens. In his current role, Chris is responsible for Samba’s international expansion and global strategy. Chris joined Samba TV in 2012 and spent 5 years as Samba’s VP of Product where he built and led product, design and data science teams, directed OEM integration strategy, managed core technology development and oversaw the company’s advertising, analytics, and consumer offerings.

Prior to Samba TV, Chris spent more than 10 years defining and executing product and business strategies for various tech start-ups and played a key role during three separate acquisitions.

Chris holds an MBA from Harvard Business School as well as a Bachelors of Arts degree in Economics and Computer Science from Hamilton College. Chris is currently binge watching Sons of Anarchy and Friday Night Lights.

Yuan Ren - Head of Data Science, mParticle, USA

Yuan Ren is Head of Data Science at mParticle, a customer data platform that integrates and orchestrates data across channels, partners, and systems. Yuan works on data driven products in general, including building reliable and near real-time data pipeline, designing and implementing algorithms to extract insights from data, and delivering custom-facing analytics features.

He has a background in software engineering and machine learning. Previously, Yuan was Sr. Principal Research Engineer at Yahoo, where he came via the acquisition of interclick. At interclick/Yahoo, Yuan built services and algorithms to optimize performances of digital advertising.

Yuan holds a PhD in Industrial Engineering from Texas A&M University and a BS in Automation from Tsinghua University, China.

Sable Mi - SVP, Head of Research & Insights, NinthDecimal, USA

Sable Mi leads NinthDecimal’s Research and Insights Group, responsible for helping clients identify marketable moments that drive engagement and create actionable insights. By incorporating location data with other online and offline sources across devices, Sable and her team provide a holistic view of today’s mobile-first audience, which informs clients’ planning, activation, measurement and optimization decisions.

As an active advocate for third party measurement and cross-platform ad effectiveness, Sable represents NinthDecimal at various organizations focused on establishing and reinforcing industry standards.

Prior to joining NinthDecimal, Sable led BrightRoll’s agency research team, where she was responsible for new research product development and testing, custom research for strategic accounts, and cross-platform measurement to demonstrate the effectiveness of digital video advertising.

As a seasoned industry veteran, Sable has a deep background in advertising that spans both full service agencies and leading ad-tech/ mar-tech companies. She is a recipient of the 2013 IAB Service Excellence Award for Optimizing Ad Effectiveness, currently serves as Co-Chair of IAB Measurement and Attribution Committee, ARF Cross-Platform Council, as well as Board of Directors of Media Rating Council.

Sable has an M.B.A. from Johns Hopkins University and a M.A. in Mass Communication from Towson University.

James Hanson - Capability Center Manager, Unilever, UK

James Hanson is the Capability Centre Manager for Unilever’s People Data Centres. He focuses on driving innovation, industrialisation and continuous improvement within the People Data Centre, across services, data, tools and training. The team combines all this to enable more impactful marketing insights delivery.

To date his twin focuses have been to leverage data science and automation to drive insights at speed and scale, while also ensuring the People Data Centre uses increasingly innovative data sources in the context of a changing social listening landscape. James has a particular passion for working with digital data sources in the discovery of consumer trends, speaking about this very topic in San Sebastian at the 2018 edition of the I-COM Global Summit.

James holds a BSc in Economics from the London School of Economics and after some time in management consulting, during which he transitioned towards analytics, he joined Unilever. At UnileverJames has cultivated an interest in marketing analytics, leading the UK’s People Data Centre and then the central Capability team.

Claudia Groener - Department Manager of Product & Planning Data, International Affairs, AGOF, Germany

Claudia Gröner is Department Manager of Product & Planning Data, International Affairs at the AGOF Services GmbH. In this role, she is responsible for the strategic and conceptual development and further development of the AGOF evaluation & planning program as well as accompanying products, systems and interfaces for the use of AGOF data. In addition, she represents the AGOF in national and international committees on digital media topics, especially on quality issues.

Claudia has nearly 25 years of digital experience, both on the agency and the marketer side, many years in leading position. She began her professional career as an associate in media/TV research and as a media planner.

After positions at Hi-Media AG, most recently as Head of Product Management, Marketing & Research and as Team Leader Online In-Page at IP Deutschland, she moved to the AGOF in 2012 where she was active in the Committees as a company representative since 2006.

Claudia is a graduate in Business Administration.

 

Laurence Heinrichs - Global Data Strategy & Attribution Director, Dentsu Aegis Network, UK

Laurence Heinrichs is the Global Data Strategy & Attribution Director at Dentsu Aegis Network.

She is responsible for the development of advanced analytics capabilities and data driven products powered by Machine Learning across all the business units of the Dentsu Aegis Network. Her role includes enabling standardisation of data access process, structured data ingestion, global knowledge sharing and best practise around Machine Learning. She is also responsible for developing certification training program, business use cases and commercial models to develop data products at pace.

Prior to joining the agency world, Laurence was the Digital Marketing Lead of an investment management and financial planning company in Belgium, where she was leading the development of the digital marketing strategy and managing the operational marketing activities.

She has 8 years of digital marketing experience working with retail, travel, auto and financial business.

Laurence holds a Master Degree of Public Relations, with a specialisation in Crisis Communication from IHECS Business School in Brussels.

Bob Fawson - EVP, Product Development, Reseach Now SSI, USA

Bob Fawson is the EVP, Product Development of Research Now SSI.

Prior to Research Now SSI, Bob served as Chief Access, Supply and Engagement Officer at Opinionology, which later joined with Survey Sampling International to form SSI. While at Opinionology, he expanded the company’s portfolio of online research methods and improved methods for building and managing online panels.

Known for his expertise across diverse topics, Bob is a frequent speaker at market research events. He first joined Opinionology to manage its online client service and project management teams.

He earned a Master’s degree in Political Science and a Master’s degree in Applied Economics from Utah State University.

Shubu Mitra - Vice Chair I-COM

Shubu Mitra is Founder and CEO of Agile Measurement.  Agile Measurement helps marketers measure, monitor and manage their online and offline marketing, advertising and promotion efforts using agile data-driven approaches. 

Prior to starting Agile Measurement, Shubu was Director of Connection Effectiveness & Productivity at The Coca-Cola Company.  He led Coca-Cola’s global effort to improve the effectiveness of brand marketing communications and increase media productivity.  Besides assessing the impact of communication investments on the business, he led Integrated Marketing Communication measurement initiatives and development, implementation and support for tools and processes for improved media allocation, better communication planning and real time program management. Shubu started his career as a consultant with McKinsey & Company and worked with several CPG clients on brand growth strategy and marketing spend effectiveness.

Shubu holds a Bachelors degree in Mechanical Engineering and an MBA from India and a Ph.D. in Marketing (ABD) from Krannert Graduate School of Management, Purdue University. 

Nicolas Rieul - Chief Strategy & Marketing Officer, S4M, France

Nicolas Rieul, Chief Strategy & Marketing Officer at S4M, is in charge of evangelizing the company’s mobile and programmatic vision worldwide. He works closely with key partners and clients on the latest industry trends mobile marketing challenges.

Above all, Nicolas is recognized as one of the main influencers in his field. Through his positions as Board Member and Head of the Mobile Advertising Commission for the Mobile Marketing Association (France), advocating his firm belief in a user-centric advertising model and actively promotes the use of mobile-first formats such as vertical and 360° videos. He was the first to bring advanced technical problems to the market such as measuring drive to store traffic and participates frequently in conferences to educate the market on key matters such as the rise of ad-blockers.

Bret Leece - President M1, Dentsu Aegis Network, USA

Bret Leece is the President, M1 for the US at Dentsu Aegis Network.

Bret has led a successful career leading data and technology initiatives for global agencies like Initiative where he served as the Chief Analytics Officer and most recently, leading the data transformation efforts at ComScore. Bret has also served as Senior Vice President, Managing Director - International for Market Share Partners based in London where his responsibilities included sales and delivery of marketing and budget optimization, analytics software for accounts in Europe, the Middle East and Asia-Pacific. He also held the title of Vice President, Strategic Director with responsibility for business development, analytic design and data specifications for western U.S. accounts.

Bret received his Masters of Business Administration from the University of Southern California’s Marshall School of Business and his Bachelors of Arts in Economics from Pepperdine University.

Heather Dougherty - Senior Director, Professional Services, Resonate, USA

Heather Dougherty is the Senior Director of Professional Services of Resonate where she consults with clients to drive customer acquisition and retention through segmentation strategies.

She has been measuring the impact of online consumer behavior on commerce and marketing since 1997. Prior to joining Resonate, Heather was with Experian Marketing Services for over 6 years as a Research Director, where she led a team of analysts that leveraged Experian data assets to deliver strategic insights through client engagements, webinars and industry events. 

She has presented insights at events and authored papers for ESOMAR Congress, Print and Digital Research Forum, ARF Audience Measurement and Brand Innovators.

Before her time at Experian, Heather also worked at Nielsen and Jupiter Research, covering the online retail and commerce space, including marketing & promotions, merchandising, and personalization.

Roxane Panopoulos - Leading Marketing Globally, Nielsen, USA

Passionate about market research and marketing, Roxane Panopoulos has supported companies across industries to understand their marketing ecosystem and optimise their go to market strategies using insights and data.

She started in sensory science, and grew into a marketing strategy consultant before taking the leadership of larger analytics teams working of regional and global projects.

Roxane is currently leading the Marketing ROI practice globally for Nielsen.