Jamie Seltzer - Global Managing Director of MarTech & Data Strategy, Havas Media, USA

Jamie Seltzer is the Global Managing Director of MarTech & Data Strategy. In that role, Jamie is responsible for driving Havas Media’s distinctive MarTech, Data & Digital Transformation strategy at a global level as well as developing client strategies and implementation plans.

Prior to this role, Jamie was the US head of DBi, Havas Media’s data and technology consulting group where she provided strategic guidance in the areas of data, analytics and marketing technology to Havas Media and its roster of clients. Jamie’s expertise focuses on how to apply the insights gathered from data to guide clients’ practical business and marketing decisions.

Jamie’s experience began at Avenue A| Razorfish, where she played key roles in managing clients’ digital marketing and measurement efforts and in building business intelligence products and processes. From there, she joined WPP’s Data Alliance, a collaboration of data experts and consultants that help WPP’s top 40 clients turn data into action more quickly by employing a strategic approach to enterprise data.

Prior to joining Havas, Jamie was the Global Data Strategy Lead at Red Fuse Communications, WPP’s integrated marketing team dedicated to the global Colgate Palmolive business.


Evgeny Popov - Global Vice President, Data Solutions, Lotame, USA

Evgeny Popov is the Global Vice President, Data Solutions & International for Lotame, a global marketing technology company that through its leading Data Management Platform (DMP), helps publishers, advertisers and agencies navigate the growing challenge around managing audience data.

Evgeny has more than fifteen years of media advertising, programmatic and advertising technology experience. He has held a number of senior and executive roles for large publishers such as News Corp and NineMSN to programmatic buy side platforms, RadiumOne and Brandscreen.

Evgeny is also the co-founder and senior director of the Hong Kong, Singapore and Sydney AdTech MeetUp and previously was involved as a co-chair at IAB Programmatic Committee, and Ad Tech Advisory Council in Sydney.

Jim Spaeth - Founder, Partner, Sequent Partners, USA

Jim co-founded Sequent Partners over 13 years ago. During that time, he has consulted on media and brand metrics for many of the country’s foremost media, associations and marketers. Jim also founded USA TouchPoints, the cross-platform, consumer journey measurement system developed by Sequent Partners.

Prior to co-founding Sequent Partners, Jim served as President of ARF, The Advertising Research Foundation, for seven years. Under Jim's leadership, ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media ROI, CRM, brand valuation, digital marketing and the transformation of the research function to a business discipline focused on value creation.

Prior to his leadership role at ARF, Jim spent over a decade developing new research tools to improve clients' business performance at PEAC ViewFacts, ScanAmerica and ASI. He has also led the media research and planning function at General Foods and Young & Rubicam.

Jim is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. He has served on the boards of a number of industry associations. Jim holds a B.A. in Mathematics, an M.S. in Econometrics and a Ph.D. in Economics. He has been honored as a member of the Market Research Hall Of Fame and as a winner of the ARF’s Erwin Ephron Demystification Award.


Alice K. Sylvester - Partner, Sequent Partners, USA

Alice has been a partner at Sequent Partners for over eight years. She has been involved in industry ROI initiatives, new media metrics development, and cross-media measurement through USA TouchPoints, the cross-platform, consumer journey measurement system developed by Sequent Partners.

Prior to joining Sequent Partners in 2008, Alice held a variety of positions in research and planning at major advertising agencies. Most recently, she was Senior Vice President, Account Planning Director at DraftFCB. She has also worked at Young & Rubicam Inc., (Director of Brand Insights) Leo Burnett, (Director of Brand Economics) J. Walter Thompson (Media Research Director) and Tatham-Laird & Kudner (now Havas). Ms. Sylvester has a diverse interdisciplinary background in media research, brand research and account planning.

Alice is a past Chairman of the Board of the Advertising Research Foundation, and a member of the Editorial Review Board of the Journal of Advertising Research. She has chaired the "David Ogilvy Awards for Research Excellence" as well as the "Emotional Response to Advertising” initiative. Alice is co-author of Advertising and the Mind of the Consumer, published in 2000 by Allen & Unwin and Kogan Page.

In her spare time, she is pianist and triathlete and raises money for recently returning veterans. She is the mother of two and a new grandmother (a fact she finds surprisingly awesome.) Alice lives in Arlington Heights Illinois with her husband Michael Stepanek, a commercial illustrator.

Massimiliano Marinucci, PhD - IT EMEA Director Advanced Analytics, Coca-Cola, Spain

Massimiliano (Massi) Marinucci PhD, is a seasoned Marketing Scientist with more than 20 years of international experience in the FMCG domain. He is an enthusiast of science applied to business that supports and improves top management decision-making in order to achieve higher system revenues and returns. 

With a strong background in marketing research, Econometrics and Machine Learning, Massi’s responsibilities have encompassed different roles at the Coca-Cola Company, building products to drive better decision making and sharpen execution in Marketing ROI, Pricing Strategies and Consumer targeting. He is currently responsible to drive the IT Advanced Analytic Agenda for Europe, Middle East and Africa Markets. 

When not traveling, Massi enjoys reading divulgative scientific publications, practicing digital music production, and planning for the next adventure with the wife and kids.

 

Charlotte Preut - Head of Measurement & Analytics, Zalando Media Solutions, Germany

Charlotte Preut is heading the Measurement & Analytics team at Zalando Media Solutions. In this role, Charlotte is responsible for managing projects on measuring and improving marketing efficiency across external and Zalando internal clients.

Previous to that, she was in charge of the Marketing Intelligence department at Zalando for more than 7 years, focusing on analytical concepts regarding marketing steering KPIs, attribution logic and efficiency testing.

Charlotte started her career in digital economy at Rocket Internet in 2009.

Additionally, she consults and gives lectures on marketing measurement and steering.

Katie deGorter - Associate Vice President, Analytic Partners, USA

Katie deGorter is an Associate Vice President at Analytic Partners. In this role, Katie manages a team of analysts and consultants in designing and deploying a variety of advanced analytics solutions across industries.

She has over 11 years of experience in analytics consulting, providing strategic and tactical guidance to some of the world’s biggest brands. Katie is passionate about leveraging innovative approaches to solve complex problems and has helped pioneer many of AP’s data-driven methodologies and tools. Katie also plays a lead role in AP’s ROI Genome Project, an initiative focused on providing insight into what drives marketing effectiveness and ROI.

Jenn Leire - VP, Client Engagement, Analytic Partners, USA

Jenn Leire currently serves as VP of Client Engagement for Analytics Partners. Based in New York, Jenn leverages her deep digital expertise to help establish advanced analytics on behalf of Analytic Partners clients.

Jenn was previously VP of Account Management at Marketing Evolution, where she led key client engagements across industries including Retail, Financial Services and Automotive. She has also served as Consulting Manager, PMO, with Adobe and helped establish Dynamic Logic – one of the first digital tracking and measurement companies. While at Dynamic Logic she worked on both coasts overseeing operations, agency and brand clients for the Western Region and NYC during her tenure.

Laura Aldridge - VP, Consumer & Market Intelligence, RAPP, USA

Laura Aldridge is a strategist and business intelligence analyst with experience in entertainment, automotive, finance and media. She’s uncovering and using data to create a suite of products that deliver foundational intelligence efficiently and at scale to support client and agency teams.

As a data advocate, Laura also covers data privacy, tracking and translating current and pending legislation, building core products and summaries that help marketers navigate an ever-changing privacy landscape.