Massimiliano Marinucci, PhD - IT EMEA Director Advanced Analytics, Coca-Cola, Spain

Massimiliano (Massi) Marinucci PhD, is a seasoned Marketing Scientist with more than 20 years of international experience in the FMCG domain. He is an enthusiast of science applied to business that supports and improves top management decision-making in order to achieve higher system revenues and returns. 

With a strong background in marketing research, Econometrics and Machine Learning, Massi’s responsibilities have encompassed different roles at the Coca-Cola Company, building products to drive better decision making and sharpen execution in Marketing ROI, Pricing Strategies and Consumer targeting. He is currently responsible to drive the IT Advanced Analytic Agenda for Europe, Middle East and Africa Markets. 

When not traveling, Massi enjoys reading divulgative scientific publications, practicing digital music production, and planning for the next adventure with the wife and kids.

 

Charlotte Preut - Head of Measurement & Analytics, Zalando Media Solutions, Germany

Charlotte Preut is heading the Measurement & Analytics team at Zalando Media Solutions. In this role, Charlotte is responsible for managing projects on measuring and improving marketing efficiency across external and Zalando internal clients.

Previous to that, she was in charge of the Marketing Intelligence department at Zalando for more than 7 years, focusing on analytical concepts regarding marketing steering KPIs, attribution logic and efficiency testing.

Charlotte started her career in digital economy at Rocket Internet in 2009.

Additionally, she consults and gives lectures on marketing measurement and steering.

Katie deGorter - Associate Vice President, Analytic Partners, USA

Katie deGorter is an Associate Vice President at Analytic Partners. In this role, Katie manages a team of analysts and consultants in designing and deploying a variety of advanced analytics solutions across industries.

She has over 11 years of experience in analytics consulting, providing strategic and tactical guidance to some of the world’s biggest brands. Katie is passionate about leveraging innovative approaches to solve complex problems and has helped pioneer many of AP’s data-driven methodologies and tools. Katie also plays a lead role in AP’s ROI Genome Project, an initiative focused on providing insight into what drives marketing effectiveness and ROI.

Jenn Leire - VP, Client Engagement, Analytic Partners, USA

Jenn Leire currently serves as VP of Client Engagement for Analytics Partners. Based in New York, Jenn leverages her deep digital expertise to help establish advanced analytics on behalf of Analytic Partners clients.

Jenn was previously VP of Account Management at Marketing Evolution, where she led key client engagements across industries including Retail, Financial Services and Automotive. She has also served as Consulting Manager, PMO, with Adobe and helped establish Dynamic Logic – one of the first digital tracking and measurement companies. While at Dynamic Logic she worked on both coasts overseeing operations, agency and brand clients for the Western Region and NYC during her tenure.

Laura Aldridge - VP, Consumer & Market Intelligence, RAPP, USA

Laura Aldridge is a strategist and business intelligence analyst with experience in entertainment, automotive, finance and media. She’s uncovering and using data to create a suite of products that deliver foundational intelligence efficiently and at scale to support client and agency teams.

As a data advocate, Laura also covers data privacy, tracking and translating current and pending legislation, building core products and summaries that help marketers navigate an ever-changing privacy landscape.


Paul Seguineau - Co-Founder & General Manager, Ekimetrics, France

Paul is the Co-founder & General Manager France of Ekimetrics. He started his career as a Business Consultant for a leading communication group, where he led several projects around the optimization of loyalty programs for leading companies.

At Ekimetrics, he is now in charge of leading the innovation efforts of the company while following major CRM for top luxury and automotive brands.

Paul is a graduate of Ecole Polytechnique and Ecole des Mines de Paris.

Denis Gaucher - Managing Director Ad Intelligence Europe, Kantar Media, France

Denis Gaucher is the Managing Director of Kantar Media Ad Intelligence Europe.

He joined Kantar in 1994 as an IT project manager, after a two-year spell working in the Central African Republic as a university professor, and since then has been instrumental in the development of Kantar Media’s digital strategy.

He previously fulfilled the duties of Global CIO and can claim credit for the roll-out in France and internationally of platforms enabling online analysis and monitoring of AdExpress, Evaliant and Adscope media content. More recently, he oversaw the launch of a music monitoring activity, which reinforced Kantar Media leading position in the field of marketing information, analysis and studies.

In 2010, he led the process to merge the activities of creations, advertising expenditure and media planning, resulting in a single entity bringing together 250 people in France. In 2013, he took the helm of the Kantar Media Ad Intelligence activity in Europe.

He is the Director of InfoAdex in Spain and of Irep and Media Institute in France.

Denis is married with 3 children and is a keen sportsman (golf, football and skiing).


Dorota Smaggia - Managing Director, Realeyes, France

Dorota specialises in launching innovative activities: from television and music channels, to digital platforms and online media, open source, and recently social video advertising, MarTech and digital transformation of media companies. She has acquired a very strong, international understanding of the markets for digital content, especially those in Europe, the Middle East and Africa.

Before joining Realeyes, Dorota was entrusted by Euronews with the task of developing product strategy and innovation in the capacity of Product Marketing Director for Euronews and Africanews. She also was a member of the Steering Committee and the Executive Board of Euronews. Prior to Euronews, in 2010 Dorota Smaggia launched the social video platform Unruly in France. She was the Managing Director and a member of the EMEA Management Board of Unruly Ltd. Before that, she was the Development Director of Akamedia, a news video aggregator (2008-2010), Business Development Manager for the music platform Jamendo (2007-2008), Director of Content for Medialive (2005-2007) and Managing Director from 2002 to 2005 of XtraMusic, a subsidiary of UPC and DMX Music. Dorota Smaggia began her career at the French radio station Skyrock in 1988, in the Surveys and Studies Department. She stayed with the Orbus Group until 2002, where she was successively Administrator of M-Radio, Operational Director of France En Ligne and Operational Director of MultiMusic.

Dorota Smaggia, born in Warsaw, Poland, has a Diploma of Advanced Studies in Language Sciences (Paris Nanterre University), a postgraduate degree in French Modern Literature and a BA in Information and Communication.

Matthias Oehler - Chief Data Officer, FDJ-Française des jeux, France

Matthias Oehler is Chief Data Officer at La Française des Jeux (French lottery and sports betting company). By working successively in digital startups, big data software editors and digital agencies, Matthias have a strong experience in data management and valorization in a digital context. He’s now in charge of the entire data management activities covering both defensive and offensive perspectives. He owns the Data Governance office and the IA center of expertise.