dca-jury-four

James Groo - Managing Director, EMEA & Asia Pacific, MSIGHTS, Switzerland

James Groo - Managing Director, EMEA & Asia Pacific, MSIGHTS, Switzerland

James Groo is the Managing Director – EMEA & Asia Pacific at MSIGHTS. Jim established MSIGHTS’ international presence in 2010 in order to help clients unify and transform fragmented marketing data to make results more actionable, leading to greater efficiency, visibility and improved decision making.

James’s primary role at MSIGHTS is to advise clients in data strategy and operations, to manage regional client engagement teams and to develop and scale the platform across international markets. James has led innovative programs for clients such as Samsung and SAP in digital campaign optimization and global, cross-channel visibility.

Prior to joining MSIGHTS, James spent 15+ years driving profitable, international brand growth for multinationals such as Bausch & Lomb and Bombardier Recreational Products (BRP) through various sales, marketing and management positions.

Jamesholds a Master of International Management from Thunderbird and a BS in Advertising and International Relations from the S.I. Newhouse School of Public Communications at Syracuse University.

Gary Roddy - Insight Director, Carat Global, UK

Gary Roddy works in the global strategy team for Carat Global, helping deliver innovative solutions using data across all sectors and all countries. Prior to this, he was Business Development Director, Ad and Audience Measurement at Research Now, where was responsible for selling the company suite of Ad & Audience Measurement systems.

Previously he was an associated research global research at IPG Mediabrands. Gary is an experienced Director of Research and Insights. He is the former Director of Research and Insights of MBC Group at Middle East Broadcasting Corp and most recently was at BARB working on providing understanding the change that is needed in measuring media consumption. Gary has worked in media and media research for most of his career. He started off in television and moved into the world of new media. He was the first person to present the web visitor information for the channel 4 website.

His obsession with research encompasses all media and how they all should be developed and used to develop a better understanding of the opportunities offered. He has spoken at industry conferences across the world about the effective use of information provided by the wonderful world of the Internet.

Elissa Moses - CEO, Ipsos Neuro & Behavioral Science Center, USA

Elissa Moses - CEO, Ipsos Neuro & Behavioral Science Center, USA

Elissa Moses is the Head of the Ipsos Centre of Excellence for Neuro & Behavioral Science. She established and leads the global Neuro and Behavioural Science Centre at Ipsos. The “Centre” develops nonconscious measurement tools for understanding engagement and emotion, particularly for all aspects of the brand experience from communications, product usage, shopper journey, etc. Ipsos is a global leader in providing Neuro/Behavioral Science measures worldwide including Facial Coding, Implicit Reaction Time, EEG, Biometrics and Eye Tracking.

Prior to joining Ipsos, Elissa was CAO at EmSense pioneering neuro applications to ad testing, package testing and in-store shopper research. Earlier, Elissa was head of Philips Global Consumer Intelligence/Strategy, Managing Partner at Grey, Head of Strategy at DMB&B and Founder/Managing Director at BrainWaves. She is a professional speaker, author of numerous articles, the book The $100 Billion Allowance, co-author of ESOMAR’s “36 Questions to Help Commission Neuroscience Research” and a reviewer for the Journal of Advertising Research.

Christopher Murphy - Head of Strategy, LiveRamp, USA

Christopher Murphy is the Head of Strategy at LiveRamp, focusing on agency partnerships and advocacy for people-based marketing.  

Prior to LiveRamp, Chris spent 6+ years at Omnicom Media Group in multiple programmatic roles across Global, EMEA and US, including marketing, client services and strategy, US partnerships, and EMEA market strategy and growth.

His 10+ years experience in digital media and programmatic spans advertiser, publisher, and technology roles, including Glam Media, Yahoo!, and Right Media.  In addition to his role at LiveRamp, Chris is a co-chair of the IAB Buying Automation committee.  Chris holds a B.A. in History from Princeton University.

Christian Kugel - SVP, Strategic Insights & Analytics, NBCUniversal Media, USA

Christian oversees the market research and sales research teams at AOL and is responsible for infusing the voice of the consumer into the organization and developing new advertising ROI solutions. He also manages all primary quantitative and qualitative research at AOL, and his team is tasked with surfacing salient consumer and marketplace insights into the sales, product and content organizations.


Prior to AOL, he was SVP, Strategy and Innovation at VivaKi, where he worked with senior leadership to navigate new data and research challenges posed by emerging media. Prior to that, Christian held research and innovation positions at Millward Brown and Starcom.
 

Chen Yong - General Secretary, IIACC, China

Chen Yong is the General Secretary of IIACC (The Interactive Internet Advertising Committee of China). He's also the President and Chief Editor of Modern Advertising, China

Chen is a Senior journalist and marketing professional with a wide range of experience on improving and boosting the advertising (esp. the interactive Internet advertising) industry of China, supporting and promoting the popularization and development of international advertising organizations and campaigns in China, and advancing the advertising contact between China and the world.

Carsten Andreasen - Head of Marketing Insights, Northern Europe, Google, Denmark

Carsten Andreasen - Head of Marketing Insights, Northern Europe, Google, Denmark

Carsten Andreasen is Google/Youtube's Head of Market Insights for Northern Europe. He has followed a media landscape in constant change over the last decades, always with the users at the center of his research. Before joining Google, Carsten led the Danish public service broadcaster DR's digital media research and consulted on strategy, worked in commercial TV and held positions in the field of media research with TNS.

Beth Uyenco - Principal Consultant, Beth Uyenco & Associates, USA

Beth Uyenco - Principal Consultant, Beth Uyenco & Associates, USA

Beth Uyenco has a consulting agency that specializes on communications planning while also serving in comScore's Advisory Board. Previously she was Senior Vice-President for International Research responsible for overseeing comScore's research methodologies in international markets. She played an integral role in comScore's initiatives with local market measurement JICs, including UKOM (UK), MESA (Spain), STIR (Netherlands) and others.

Prior to comScore, Beth worked at Microsoft as its Global Research Director focusing on establishing the value of brand messaging through the company's ad-supported platforms as well as understanding how consumers interact with various marketing communication channels. Before that, Beth worked at OMD as U.S. Director of Strategic Research and Analysis. She was also Senior Vice-President of Research for Optimum Media, the media arm of DDB Worldwide working with a variety of clients both nationally and globally.

Beth is an active contributor to media industry efforts. She held key positions with the AAAA, the IAB, the Media Ratings Council, CIMM and the Council for Research Excellence. She currently serves on the board of the Mobile Market Research Association.

Alex Schumacher - Principal, Alex Schumacher Consulting, USA

Alex Schumacher is the Principal of Alex Schumacher Consulting.

Previously, he was the Vice President of Marketing for Consumer Insights at Experian Marketing Services, where he lead marketing for the Consumer Insights & Targeting group at Experian Marketing Services working with marketers, agencies and publishers to improve audience targeting, customer strategy and marketing performance through actionable consumer insight. He was responsible for using his strategic marketing and communications experience to bring innovative technology solutions to market including data, analytics and digital advertising services.

Alex is a passionate advocate for creatively using data to deliver powerful brand experiences and the promise of customer-centric marketing strategies.

Alex has over 15 years of experience across a variety of marketing, business development and consulting roles for data and analytics firms. When he is not traveling for work or pleasure, Alex is eternally grateful to be living with his wife in the San Francisco Bay Area.

Alvin Foo - Managing Director, IPG Reprise Media, China

Alvin is a senior internet and mobile media executive and entrepreneur with more than 20 years of experience in the Asia Pacific, with the last 12 years being spent in China. Alvin is currently the Managing Director at IPG Reprise Media. 

Before IPG, Alvin was the Head of Mobility & Innovation at Omnicom Media Group and the Head of Mobile for Google China. In the 13 years prior, Alvin had held various leadership roles with other technology & media companies including Nokia and had also started his own technology startup back in 1997 and his startup was listed as one of the Fast 500 companies in APAC for 3 consecutive years by Deloitte Touche Tohmatsu.  In his freetime Alvin is currently an advisor for ICO companies including TradeHero, ExChain and Robin8.

Arnaud Caplier - Advisor, Octoly France

Arnaud Caplier is Advisor for Octoly.

Most recently, he was the CEO and founder of TheContillery, a new venture in the domain of data-driven content.

Arnaud was formerly Managing Director and Digital Lead for Omnicom Media Group in France. Prior to this, Arnaud created and sold the DMP Platform Datvantage to Weborama, where Arnaud acted as Chief Data Officer. Arnaud has previously occupied global executive roles in the domains of CRM, Data and Digital Marketing for global brands like Acxiom, Consodata, A.T. Kearney or Renault.

Impassioned with sharing ideas, Arnaud is co-author of the book “behavioral marketing” (“Le Marketing Comportemental” - Dunod Editions). He has initiated and chaired the French Interprofessional Charter for Online Privacy. 

Arnaud is graduated from ESSEC business school and from the MIT Big Data chair.

Peter Szarka - Partner, Hudson River Group, USA

Peter Szarka is a Partner at Hudson River Group, a leading provider of marketing analytics, optimization and marketing mix modeling services. He is responsible for overseeing the design of marketing analytics, as well as report creation, presentation, and client communications for clients in the United States, as well as the U.K. and Europe. Peter has retail client experience which includes some of the largest retailers and pure play online retailers in the U.S. as well as specialty retail focused in specific industries.

In addition to retail experience, he has led analytic practices in financial services, consumer goods, telecommunications, electronics, and media. Financial experience includes some of the largest retail and online financial institutions.

Peter works extensively in every dimension of Hudson River Group’s marketing optimization service. This includes high level sell-in, model design and execution, presentation and organizational education, and implementation including working with clients on tactical execution, as well as the creation/implementation of simulation, forecasting, and optimization tools.

Shawn O’Neal - Founder, SO-Analytics LLC, USA

Shawn O’Neal - Founder, SO-Analytics LLC, USA

Shawn O’Neal is the Global VP People Data and Analytics at Unilever. He has been with Unilever for 12 years now, 6+ in CD and 6- in CMI.

Prior to Unilever, he worked at McKinsey & Co, Pepsi Cola and a small consulting firm called Marakon Associates. Throughout this journey, Shawn majored in strategy, analysis, and the optimal use of information to execute decision making. He has always been driven by where all the ‘thinking’ actually meets up with the ‘action’ to make things happen in the marketplace. Today, the marketplace is becoming the information that is fueling the dynamic analysis and strategy, which is driving the business. He couldn’t be in a better role anywhere in the world for both his strengths and his passion.

When he has time beyond his wife and 3 kids, Shawn is an avid Scuba Diver and Soccer/Football fan.

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah is Executive Business Advisor at IAB Europe. She was previously Executive Director of the European Interactive Advertising Association, and joined IAB Europe when the two companies merged in May 2011. Alison helped to launch the EIAA in 2002 and oversaw the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standardisation activities and education, of both the market and government, on the role of interactive advertising all aimed at growing the European interactive advertising market.

In the 1990s, Alison worked in senior roles in European Marketing and PR with companies such as Yahoo! and Acclaim Entertainment. She also worked on the launch of some of the first Sony Playstation games. She speaks five languages and has a BA Hons degree In French and Spanish from Birmingham University.