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Karen Caulfield - VP Global Data Products and Markets, Acxiom, USA

Karen’s expertise lies in the design, development and implementation of customer targeting and engagement strategies. Karen has deep experience across all aspects of the data ecosystem and is an expert on the nuances and complexities of the global data landscape.

At Acxiom Karen has responsibility for global market development, global data product strategy and associated product management.

With 18 years prior experience in global positions at Merkle Inc. and at ICLP - the global loyalty agency, Karen has significant, on the ground, experience across EMEA, Latin America, Asia Pacific and North America.

Ruben Cuevas, PhD - Associate Professor, Telematic Engineering Department, UC3M, Spain

Dr. Ruben Cuevas is currently Assistant Professor at the Telematics Engineering Department at University Carlos III of Madrid (UC3M). Previously he was Courtesy Assistant Professor in the CIS Department at University of Oregon (US) and Research Visitor in the Internet Scientific Group at Telefonica Research Lab (Spain).

He obtained his PhD and MSc in Telematics Engineering and MSc in Telecommunications Engineering at University Carlos III of Madrid (Spain). Furthermore, he received his MSc in Network Planning and Management at Aalborg University (Denmark).

Ruben's main research interests include Privacy, Fraud Detection and Personalisation in Online Advertising, Online Social Networks and Internet Measurements.

He is co-author of more than 50 papers in prestigious international journals and conferences such as IEEE Infocom, ACM CoNEXT, WWW, IEEE/ACM TON, IEEE TPDS, PlosONE or Communications of the ACM. He has been the PI of 6 research projects funded by the EU H2020 and FP7 programs, the National Government of Spain and private companies and associations. Overall Rubenparticipated in more than 15 research projects. 

Ruben's research has been featured in major international and national media channels such as The Financial Times, BBC, The Guardian, The Times, Wired, Corriere della Sera, O'Globo, El Pais, El Mundo, ABC, Cadena Ser, Cadena Cope, TVE, Antena3.

Ran Zfoni - CEO/Co-Founder, mmuze ecommerce, Israel

Ran Zfoni is the Co-Founder and CEO of mmuze, an award-winning big data startup that predicts and translates social trends to sales.

Ran is an experienced entrepreneur in the fields of data-driven products and international business. Ran is a digital marketing expert, he was hired to build the global services offering for MediaMind (acquired by DG / Now Sizmek) to enhance its market leadership and create incremental revenue stream, including the data services operations to support leading media agencies and advertisers marketing data requirements.

Ran also established MediaMind Research Center to deliver market insights and benchmarks leveraging the company’s global reach. Prior to that, Ran was VP R&D for SunGard (Now FIS), managing the global R&D organization to deliver big-data solutions for top US and European financial institutions operations and marketing needs.  

Ran holds a B.Sc in Computer Science with honors, and a Business Management certificate from New York University (NYU).
 

John Trenkle - Chief Scientist, TubeMogul, USA

As Chief Scientist, John Trenkle is responsible for leading TubeMogul's Machine Learning and Data Science teams. Under John's leadership, these teams streamline the company's big data pipeline by developing and implementing algorithms that power Campaign Optimization, Audience Segmentation, Auction-level Fraud Detection and Mitigation, Inventory Forecasting and Cross-Device Syncing. 

Prior to TubeMogul, John worked in defense contracting where he worked with the CIA, NSA, NASA, SpaceX and other government agencies. He has co-authored two academic publications, holds three separate patents and was awarded a full scholarship to Wayne State University where he received his degree in Electrical Engineering.

Emil Pawłowski - Business Development Director, Gemius, Poland

Emil Pawłowski is Gemius Business Development Directorwith extensive knowledge in online research and online market.

For over a dozen years now, Emil has been dealing with media (TV, the Internet) and advertising campaign research. As R&D Director at Redefine, one of the biggest Polish online TV publishers, he supervised the development of research projects.

His earlier career includes Nielsen and AGB, where he contributed to methodology and analytical tools development. He held the position of Gemius Methodology Director for over 2 years, being responsible for the development of research methodology products in the company’s offer.

Now, as a Chief Science Officer in Gemius, he introduces new innovative solutions and ideas to the digital marketing landscape. He graduated from Warsaw University, Faculty of Mathematics, Informatics and Mechanics.

Elspeth Ritchie - Rakuten, Japan

Elspeth is the Innovation Analyst for Unilever’s People Data Centre. The PDC is an internal research group integrating a wide variety of data to answer market and brand questions: social, search, sales, survey, CRM, clickstream, brand equity measures, call lines, and more. Established in 2014, the PDC has grown rapidly and demonstrated the ability to act like a start-up within one of the world’s largest consumer goods providers. The role of Innovation Analyst within the PDC Capability Centre is split between evaluating new capabilities and internal builds to support the work of market- and category-facing PDCs.

Before joining the PDC, Elspeth was completing her doctoral thesis in Biopharmaceutical Process Development with Newcastle University, following a MEng in Chemical Engineering with Pharmaceutical Chemistry.

She also holds a typical millennial resume including video games journalism, a technology editorship, and being a founding co-editor-in-chief of Newcastle University STEM Magazine {react}.

Alexander Czernay - Senior Principal, Namics, Germany

Alexander Czernay is the Senior Principal for Namics.

Most recently, he was the Principal Insights and Data Consulting at Capgemini Consulting, where he lead a team of data scientists and business consultants focused on the marketing aspects of digital transformation. He is responsible for building omni-channel strategies that support the undelying business model and enable 1:1-marketing that guides customers along their journey with the brand.

Previously, Alexander has been with Razorfish as Head of Business Intelligence and Member of the Board, while also serving as a Member of the Global Data Science Practice Leadership Team at Publicis.Sapient. He built the German BI practice into a Center of Excellence, supporting the European agencies in the Publicis network. His team of data scientists successfully built award winning projects like UBS Planet Art (ubs.com/planetart) that purposefully integrated data sciences as the core of the overall experience.

Before Razorfish Alexander led tech teams and build the Analytics practice at the German digital agency SinnerSchrader. He manifested his entrepreneurial spirits building the digital music distribution platform deeep.net and the mobile marketing platform SBOW.

Kajal Mukhopadhyay, PhD - Confounder and Principal, mdrk Consulting, USA

Kajal Mukhopadhyay, often known as Dr. K, is the Co-founder and principal of mdrk Consulting, an independent boutique data and design consulting firm based in New York City. mdrk Consulting helps clients with data intelligence, data science, analytic solutions and data-driven products and designs. As a Co-founder, Kajal brings 15+ years of experience in media and digital analytics.

Most recently he was part of the Mindshare team from GroupM, where he had been a Managing Partner and Director of Live Audience, responsible for Audience Product Developments using big-data intelligence and machine learning algorithms.

Kajal was also Vice President of Performance and Measurement at Xaxis, where he developed, delivered and spearheaded Xaxis analytics products and practices, Xaxis media performance and measurement solutions including audience insights and optimization, cross-channel attribution, brand impact and research studies.

Before Xaxis, Dr. K was an Analytics Director at a marketing consulting company specializing in marketing mix for large financial, retail and media companies. During this time, Kajal had developed a framework for analyzing and optimizing advertising and marketing return on investments.

Kajal holds a PhD in Econometrics from Indiana University and had been a professor of Economics at the University of Notre Dame for nine years. He is member of several I-COM Boards and Juries.

Dr. K has published in the media and has been a speaker at ARF, DMA, IAB.

Lauri Ilison, PhD - Head of Big Data and Machine Learning, NORTAL, Estonia

Lauri Ilison, PhD - Head of Big Data and Machine Learning, NORTAL, Estonia

Lauri Ilison is the Head of Big Data and Machine Learning expert at Nortal. He has 15 years background in Business development connected to IT solutions. His experience in electronic financial services business development in the Danske Bank Group (in Baltic Countries) has covered the electronic channels, payment cards, ATMs, corporate applications, branch offices and contact centre.

Lauri has been implementing several large scale business - IT projects like Pan Baltic Danske-Nordea joint ATM network, Danske Chip Cards, POS terminals, internet bank solutions, homepages and other electronic financial services. The focus of last 5 years has been in Big Data and Machine Learning algorithms implementation in credit decisions and marketing in Startup “DeciderLab”.

Now being the Head of Big Data and Machine Learning business line in Nortal (largest Baltic Software Development company), Lauri has good sense of how to apply Big Data and Machine Learning technology in different business models: telecom, manufacturing, financial services, health and government services.

Lauri has PhD in engineering physics from Tallinn University of Technology with 12 years experience as engineer in Institute of Cybernetics.

Scott Clendaniel - AI and Advanced Analytics, Legg Mason, USA

T. Scott Clendaniel is AI and Advanced Analytics for Legg Mason. 

Previously, he was the Vice President of Analytics for Morgan Stanley, where he focused on fraud detection and prevention for the firm’s $50 trillion per year wire transfer business. 

Scott began his career as a financial services marketing executive, raised on Citicorp’s pioneering data-driven practices. In 2001, he transitioned to Data Science, specializing in predicting consumer behavior such as transaction fraud (Dell Computer, PayPal, Sears), donations (St. Jude’s Children’s Research Hospital) and customer response (Mercedes, Los Angeles Times, AOL).

 

Claudia Perlich, PhD - Senior Data Scientist, Two Sigma, USA

Claudia Perlich is the Senior Data Scientist of Two Sigma.

Previously, as Chief Scientist at Dstillery, Claudia was the visionary leader behind the design, development, analysis and optimization of the machine learning that drives digital advertising to prospective customers of brands.

As an active industry speaker and frequent contributor to industry publications, Claudia has emerged as one of the most prominent data scientist in the industry. Most recently, Claudia acted as the first female general chair of the premier data science conference KDD 2014. Additionally, she was named one of American Marketing Association's (AMA) 4 Under 40 Marketing Emerging Leaders Award, Fast Company's 100 Most Creatives and Crain's 40 under 40. Claudia has published over 50 scientific articles and holds multiple patents in machine learning.

She has won many data mining competitions as well as the KDD Best Paper Award for Data Leakage in 2011 and Bid Optimization in 2012.

Prior to joining Dstillery, she worked in Data Analytics Research at IBM's Watson Research Center, concentrating on data analytics and machine learning for complex real-world domains and applications.

Claudia has a PhD in Information Systems from NYU and an MA in Computer Science from the University of Colorado. Claudia takes active interest in the making of the next generation of data scientists and is teaching "Data Mining for Business Intelligence" in the NYU Stern MBA program. 

Ian Liddicoat - CIO, Zenith Optimedia, UK

Ian Liddicoat - CIO, Zenith Optimedia, UK

Ian Liddicoat is the Global Chief Information Officer and Head of Data Sciences at Zenith Optimedia based in London. His responsibilities include strategy for all applications of data, technology and analytics, global technology platforms, Ninah UK Analytical consultancy including econometrics, customer analytics and machine learning practice. He led major projects in digital attribution and the integration of machine learning methods in programmatic media buying.

Previously, Ian was the Ministry of Defence Senior Analyst MD Equifax Decisions services. He was the Founder and MD Monday International Consultancy – acquired by WPP GreyWPP. He was the Head of Marketing Sciences Towers Watson at EMB Consultancy LLP.

Ian has an MBA, IDM Diploma in Marketing (winner of WWAV top student prize) BSc Computer Science.

Konstantin Tretjakov - Researcher, University of Tartu, Estonia

Konstantin Tretjakov - Researcher, University of Tartu, Estonia

Konstantin Tretjakov currently works as a researcher at the University of Tartu, participating in various data-centric projects, teaching related courses, supervising students, organising informatics olympiads and popularising computer and data science in general.

Konstantin has extensive experience in a wide range of fields ranging from bioinformatics or social network analysis to music information retrieval or robotics. Maintaining a hacker attitude, Konstantin both participate and contribute regularly to software hackathons in Estonia.

Among other things, he received the third prize at the international "Big Data competition" TEXATA (the final round of which was also essentially a hackathon).

Wes Chaar, PhD - Chief Data & Analytics Officer, Catalina, USA

Wes Chaar is the Chief Data & Analytics Officer of Catalina.

Previously, he was Senior Vice President of Analytics, Data and Decision Sciences at Turner Broadcasting System, Inc.

Wes attained his PhD from the University of Texas at Austin. He has more than 20 years of expertise in the Analytics, Data and Decision Sciences fields. He has applied his skills to work on various Revenue Management, Pricing, Channel Distribution, Consumer Choice Modeling, Scheduling, CRM and other problems.

He has published in various journals and proceedings (e.g. IEEE Transactions, M&SOM, AAS, etc.) and presented at various conferences. His work experience covers the Airlines, Hospitality, Online Retail and Mediasectors, where he held various research, consulting, management and leadership positions. 

He is a member of IEEE, INFORMS and I-COM, where he serves as a board member. 

Saeed Bagheri, PhD - Marketing Analytics and Insight, Amazon, USA

Saeed Bagheri, PhD - Marketing Analytics and Insight, Amazon, USA

Saeed Bagheri (PhD) is currently the Head of Global Data and Analytics Product and R&D at GroupM. Saeed looks after all data and analytics related products globally from inception (requirement gathering) all the way to deployment, training and maintenance. Some of the key products are Data Marketplace, Analytics Workbench, Attribution, MMM and Live Audience. In his R&D remit, Saeed acts both as R&D technical content manager as well as R&D people manager for all GroupM R&D hubs globally.

Prior to his current role, he was at Philips Research leading the Global Healthcare Services Innovation Topic as well as North America Services Cluster till Aug. 2013 when he joined GroupM.

Saeed started his professional career at IBM Thomas J. Watson Research Center in Yorktown Heights, NY. He received his B.S. from Sharif University of Technology in 2004. Later that year he attended Massachusetts Institute of Technology for his graduate studies, where he graduated with two M.S. and a Ph.D. in 2007 majoring in Optics and Optimization. He has more than 50 refereed published articles and conference papers in academic world as well as 50+ granted or pending patent applications globally. Saeed lives in Westchester County, NY with his wife and daughter.  

Paul Martin - VP Analytics & Insight, Xaxis

Paul Martin - VP Analytics & Insight, Xaxis

Paul Martin is VP of Analytics at Xaxis where he leads both analytics innovation and delivery, especially in audience targeting and insight. He has worked in the marketing analytics industry for over 15 years where he has held regional and management roles at Accenture, Aimia (formally Loyalty Management), and T-Mobile. He holds a MSc. and BSc. in Physics from the University of Auckland and a MBA from the Open University.

Lauren S. Moores, PhD - VP Data Strategy and Data Sciences, Indigo, USA

Lauren Moores is a data geek and strategist who uses dirty, disparate data to optimise business practices with relevant metrics and insightful stories. She has over 25 years in data strategy, data science and data creation in various information and tech industries, including a PhD in Economics from Brown University.   

Lauren is currently the VP, Data Strategy and Data Sciences at Indigo, a precision agriculture startup focused on innovative solutions of biostimulants in seed coating and tools of precision agriculture in partnership with farmers.  Her focus at Indigo is to combine emerging agronomy and other data with data science to provide new information products.

Lauren's previous roles include a focus on information services, behavioral insights and advertising technology platforms.  Most recently, Lauren ran data analytics and data strategy at Tala, a global fintech startup that transforms mobile behavioral and transactional data to provide financial identities to the underserved in emerging economies.  

Prior to Tala, Lauren served as VP, Strategy for Dstillery, a cross-device digital intelligence platform, and Chief Science Officer for EveryScreen Media, a mobile RTB and audience technology company acquired by Dstillery. Prior to EveryScreen, Lauren managed the science, data assets and data engineering teams at WPP's Kantar Compete, building large, global, multi-sourced digital consumer research panels and consumer analytics.

Lauren is an active speaker and writer on innovation through mobile data, technology and analytics, including prior lecturing at Brown, NYU and UCLA. She is on multiple boards, including the data advisory board for the USA for UNHCR, a non-profit which supports the UN Refugee Agency and the data science board for I-COM, a global organization focused on smart data marketing.  Lauren holds multiple patents in audience measurement and metadata creation and she advises entrepreneurs and start-ups regarding data and data technology.  Past companies include: Similar Web, Unbound Concepts, JumpShell TapDog and others. 

Krassimir Kostov, PhD - Manager, Cognizant Analytics, Japan

Krassimir Kostov is a Manager at Cognizant Analytics, Cognizant Technology Solutions. Leveraging the company’s global capability, he helps leading multi-national and Japanese clients solve important business challenges by deriving value from data. As a Senior Data Scientist, his duties involve management consulting of C-level clients, as well as hands-on design, execution, and implementation of strategic Advanced Analytics solutions. Some examples include: customer acquisition, growth and retention, multi-channel marketing optimization, operations and efficiency optimization. His clients include companies from the Banking and Financial Services, Life Sciences, Manufacturing, Retail, Logistics, and Communications industries in Japan, APAC and even Europe.

Before joining Cognizant, Krassimir worked at the Analytics & Optimization Division of Netyear Group Corporation (NGC), a Japanese Digital Marketing agency. He was responsible for growing the Customer Analytics team’s Advanced Analytics and Strategic Solutions for clients in the luxury and fashion goods, insurance, automobile re-sale, and pharmaceutical industries. Employing NGC's unique data-driven approach to Digital Marketing, he and his team created value for leading Japanese and global clients, by optimizing their ROI across channels and customer lifecycle. He also contributed to the NGC’s blog, writing on Advanced Analytics topics.

Prior to Netyear, Krassimir was an Assistant Manager at the Analytics team at the Hongkong and Shanghai Banking Corporation (HSBC), USA and India. His responsibilities included end-to-end development of Predictive Analytics models and strategies, which empowered internal clients to make more informed data-driven decisions. Major clients were Marketing Campaign Management, Assets and Liability Management, Online Savings, Branch Network Management, Product and Pricing, and Call Center Operations.

Krassimir is a Data Scientist with multi-geographical experience, and an extensive know-how in management consulting, acquisition, CRM and multi-channel analytics. He holds a PhD from the University at Buffalo, and an MA from the University of Delhi.

Brian d'Alessandro - Director, Data Science, Zocdoc, USA

Brian d'Alessandro - Director, Data Science, Zocdoc, USA

Brian d'Alessandro is currently a Lead Research Scientist in the Marketing Sciences group at Facebook, where he is working on methods to measure cross-channel and multi-touch advertising impact. Prior to Facebook, Brian was the VP of Data Science at Dstillery, where he lead the research and development of Dstillery’s patented machine learning technology. Brian’s research interests include building autonomous machine learning systems over big data architectures, causal inference and attribution.

Brian is also an adjunct Professor for the NYU Data Science program and is an active member of the ACM SigKDD conference organizing committee. He is a long-time volunteer for Datakind and regularly advises or leads data mining projects for various non-profit organizations. Brian is also the drummer for the critically acclaimed indie rock band Coastgaard.

Anna Nicanorova - Director Annalect Labs, Annalect Group, USA

Anna Nicanorova is a Director of Annalect Labs, space for experimentation and rapid prototyping within Annalect. She is also the Co–Founder of Books+Whiskey meetup, art–hunter, tenderfoot alpinist, and robots enthusiast.

She holds an MBA from University of Pennsylvania, The Wharton School and a BA from Hogeschool van Utrecht.