Yasaman Hadjibashi is a business, data, and technology executive, who is currently Managing Director at Citi Group, leading Data for the Global Consumer Bank based in Dallas, US.
Prior to this, she led the innovation agenda for Barclays Africa Group across all business units for the entire continent as their Group Chief Creation Officer, based in Johannesburg, South Africa. This also entailed the bank's accelerator program in partnership with Techstars as well as their physical Innovation Hub called RISE based in Cape Town. Yasaman was appointed to Barclays Africa Group's first ever Chief Data Officer at the age of 32, making her one of the youngest female C-level leaders in a big legacy institution such as Barclays in the emerging fields of Big data, Analytics, and Artificial Intelligence. She defined and led the bank's big data transformation across all businesses for the continent, launching an award-winning portfolio of data products personalizing a number of the their retail customer experiences. Her product portfolio to date has won the 2017 Gartner Excellence Award for Best Global Advanced Analytics and Data Science as well as the 2017 EMEA Gartner Eye on Innovation Award for the Most Innovative Digital Business Model.
She joined Barclays in 2010 In London after graduating with an MBA from Harvard Business School. She worked in senior management positions across digital and mobile product innovation, client/customer experience and design, Co-creation and lean partnerships with global FinTechs. She has been fundamental in establishing big data capabilities as a Group-wide function across Barclays, whilst defining the bank’s next generation customer-centric Data strategy and driving the execution of a number of key big data initiatives.
In November 2016 Yasaman spoke at TEDx Johannesburg under the theme of "Abundance" about how digital mentorship nurturing soft skills can be key to academic engagement for youth and ultimately success. She continues her initiative called eSuccess to advocate and work towards a future where through the use of data and AI technologies, the next generation of a personalised digital mentorship platform will be implemented to help thousands of children thrive better in life.
Born in Tehran, Iran, Yasaman moved to Hamburg, Germany with her family until she completed her secondary education. She then moved to US to obtain a Bachelor of Science from the University of California, Berkeley. As an undergraduate student, she worked at Wells Fargo sparking her interest in financial services. After her graduation she worked for PwC in San Francisco and later Deutsche Bank Global Markets in New York. She was selected to be part of the 2017 cohort of the Presidential Leadership Scholars program, which is designed for leaders who share a commitment to helping solve society’s greatest challenges.