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Claudia Groener - Department Manager of Product & Planning Data, International Affairs, AGOF, Germany

Claudia Gröner is Department Manager of Product & Planning Data, International Affairs at the AGOF Services GmbH. In this role, she is responsible for the strategic and conceptual development and further development of the AGOF evaluation & planning program as well as accompanying products, systems and interfaces for the use of AGOF data. In addition, she represents the AGOF in national and international committees on digital media topics, especially on quality issues.

Claudia has nearly 25 years of digital experience, both on the agency and the marketer side, many years in leading position. She began her professional career as an associate in media/TV research and as a media planner.

After positions at Hi-Media AG, most recently as Head of Product Management, Marketing & Research and as Team Leader Online In-Page at IP Deutschland, she moved to the AGOF in 2012 where she was active in the Committees as a company representative since 2006.

Claudia is a graduate in Business Administration.

 

Bruce Biegel - Senior Managing Director, Winterberry Group, USA

Bruce Biegel is the Senior Managing Director of Winterberry Group where, for over fourteen years, has led more than 200 engagements, serving a wide range of marketers, agencies, direct and digital marketing service providers and many of the private equity firms who invest in the sector. Among others, these include assignments for Acxiom Corporation, Bertelsmann AG, eCircle (now Teradata), Capital One Financial Corp., Citi, DMG Media, Epsilon, Facebook, Hewlett-Packard Co., IPG, Meredith, L’Oréal, KRG Capital, KKR, Olson, Omnicom, Time Warner, Transcontinental Inc. and WPP.

In addition to his role at Winterberry Group, Bruce serves as a senior advisor to its affiliated investment bank, Petsky Prunier LLC. He also serves on the board of directors of Throtle and Zipscene LLC as well on the advisory boards of five additional agency, data and marketing technology companies. 

Prior to joining Winterberry Group in 2002, Bruce served as a director and CFO of IMXI, owner of ThinkDirectMarketing, where he was president, chief operating officer and co-founder. Earlier, he served as a consultant to leading Web services integrator iXL Holdings as part of its iXL Ventures group. From the late 1980s through mid-1990s he served as director and executive vice president, sales and marketing, at VideoFax Systems, a marketing technology company he co-founded that focused on place-based media. He began his career at Kidder Peabody as manager of international telecommunications.

Bruce received a B.A. in history and international relations from the University of Pennsylvania with corresponding coursework at the Wharton School in management and marketing.

Rick van Yperen - Senior Manager, Global Analytics & Digital Insights Refreshments, Unilever, UK

Rick van Yperen is the Senior Manager for the Global Analytics & Digital Insights Refreshments at Unilever.

Currently he is responsible for the global market insights and social listening team on the Refreshments category working with brands like Lipton, Magnum, Ben & Jerry’s and Wall’s, while attending the executive MBA on the London Business School.

After receiving his MSc in Econometrics, Rick has worked already for 6+ years in the analytics department within Unilever. During these years, he has tapped into several aspects of analytics like advanced analytics, market insights, media analytics and social and digital and he has been involved from the start in the setup of Unilever’s People Data Centre’s, a ground breaking initiative to create an integrated, analytics lead, insight engine.

Hossein Houssaini - Global Head of Programmatic Solutions, Havas, UK

Hossein Houssaini leads Programmatic Solutions for Havas Media Group globally across all channels, supporting the commercial, data and product teams within the group. 

With his former experience at IPG Mediabrands as Director Technology building “Mediabrands Audience Platform” for DACH (GSA), he works additionally on the Global Music Data Alliance between Havas and Universal Music and recently launched Havas University with the first 100% Programmatic program for all employees of Havas Media Group. 

Prior to IPG Mediabrands, Hossein grew the Rich Media business for DoubleClick & Google successfully for DACH & the Nordics. 

Yasaman Hadjibashi - Managing Director, Head of Data, Citi Global Consumer Bank, USA

Yasaman Hadjibashi is a business, data, and technology executive, who is currently Managing Director at Citi Group, leading Data for the Global Consumer Bank based in Dallas, US.

Prior to this, she led the innovation agenda for Barclays Africa Group across all business units for the entire continent as their Group Chief Creation Officer, based in Johannesburg, South Africa. This also entailed the bank's accelerator program in partnership with Techstars as well as their physical Innovation Hub called RISE based in Cape Town.  Yasaman was appointed to Barclays Africa Group's first ever Chief Data Officer at the age of 32, making her one of the youngest female C-level leaders in a big legacy institution such as Barclays in the emerging fields of Big data, Analytics, and Artificial Intelligence. She defined and led the bank's big data transformation across all businesses for the continent, launching an award-winning portfolio of data products personalizing a number of the their retail customer experiences. Her product portfolio to date has won the 2017 Gartner Excellence Award for Best Global Advanced Analytics and Data Science as well as the 2017 EMEA Gartner Eye on Innovation Award for the Most Innovative Digital Business Model. 

She joined Barclays in 2010 In London after graduating with an MBA from Harvard Business School. She worked in senior management positions across digital and mobile product innovation, client/customer experience and design, Co-creation and lean partnerships with global FinTechs. She has been fundamental in establishing big data capabilities as a Group-wide function across Barclays, whilst defining the bank’s next generation customer-centric Data strategy and driving the execution of a number of key big data initiatives.

In November 2016 Yasaman spoke at TEDx Johannesburg under the theme of "Abundance" about how digital mentorship nurturing soft skills can be key to academic engagement for youth and ultimately success. She continues her initiative called eSuccess to advocate and work towards a future where through the use of data and AI technologies, the next generation of a personalised digital mentorship platform will be implemented to help thousands of children thrive better in life. 

Born in Tehran, Iran, Yasaman moved to Hamburg, Germany with her family until she completed her secondary education. She then moved to US to obtain a Bachelor of Science from the University of California, Berkeley. As an undergraduate student, she worked at Wells Fargo sparking her interest in financial services. After her graduation she worked for PwC in San Francisco and later Deutsche Bank Global Markets in New York. She was selected to be part of the 2017 cohort of the Presidential Leadership Scholars program, which is designed for leaders who share a commitment to helping solve society’s greatest challenges.

Nikki Mendonca - Global President, Intelligent Marketing Operations, Accenture, USA

As President of Intelligent Marketing Operations at Accenture, Nikki Mendonça leads a worldwide team focused on helping flagship clients design and manage marketing programmes that improve business performance.

Nikki is a fierce champion of data-directed marketing and one of the early adopters of a mobile-first approach. She believes in transforming marketing operating models around a ‘customer centric’ axis to create rapid and significant changes in effectiveness and efficiency, thus driving growth for clients.

Before joining Accenture, she served as the EMEA president of OMD Worldwide where she had strategic, operational and financial responsibility for more than 6,500 marketing professionals. She directed the investment of c$19b across 65 countries and led teams that served global brands such as McDonald’s, PepsiCo, Estee Lauder, Liberty Global and Walt Disney. Under her leadership OMD enjoyed 10 years of record growth and was the most-awarded agency network.

Yannis Kotziagkiaouridis - Global Chief Analytics Officer, Wunderman, USA

Yannis Kotziagkiaouridis - Global Chief Analytics Officer, Wunderman, USA

Yannis Kotziagkiaouridis is the Global Chief Analytics Officer of Wunderman, where he is responsible for leading the global analytics practice in the creation, articulation and integration of digital and offline marketing strategies that use the power of big data, analytics and technology. He also oversees company-wide application of best practices and how analytics and data can drive resonant creative, and is actively involved in shaping and developing analytic talent. His vertical industry experience includes insurance, healthcare, financial services, retail banking, B2B and B2C and has focused in CRM analytics strategy, particularly customer lifetime value and customer centricity.

Before joining Wunderman, Yanni was Vice President of CRM analytics and strategy at Merkle, Inc. Before joining Merkle in 2008, he was Vice President of analytics strategy at TPG Direct, part of Omnicom Group. He has a Bachelor degree in Business Economics from Aristotle University in Thessaloniki, Greece, an MBA from the University of New Haven, and a Post-Master’s Advanced Certificate in Quantitative analysis from Drexel University.

Steve Simpson - Senior Global Executive, Publicis Media, UK

Steve Simpson - Senior Global Executive, Publicis Media, UK

Steve is EVP, Global Managing Director Data and Analytics at Starcom MediaVest Group. He is an industry-recognized global analytics leader who helps clients build and embed data-driven marketing strategies across a wide range of industry verticals. His current role involves building the data framework for the business, hiring the talent and creating capability globally for SMV clients to drive competitive advantage from their data assets. Steve's previous experience includes consulting, technology, agency and research businesses across the Globe. He has been stationed in London, Milan and New York.

Simon Thomas - Global Director-Audiences Research and Media Investment Management, GroupM, UK

Simon is Strategic Systems Director for GroupM in EMEA. GroupM is the parent company to the WPP media agencies Maxus, MediaCom, Mediaedge:cia and Mindshare and is the world's leading media investment management company. In 2008, GroupM held over a 30% share of the total measured volume of it's peer group (the global media networks). Simon pursues and advances investments in new technologies & systems, both driving innovation and playing the role of industry shaper, as well as managing the use of syndicated industry sources & tools and GroupM's proprietary research data & analysis systems.

Simon has spent over 30 years in the media industry across the media owner, media agency and software/data supplier sides of the business, not just in the UK but in wider Europe contexts. His experience ranges across both the traditional and the emerging digital communication channels, with a focus on commercial trading & client ROI, especially the measurement of audiences and the aspects & impacts of consumer behaviours.

Scott McDonald - President & CEO, The Advertising Research Foundation (ARF), USA

Scott McDonald -  President & CEO, The Advertising Research Foundation (ARF), USA

Scott McDonald is a New York-based media research consultant, the President of Nomos Research, and an Adjunct Professor at Columbia Business School. Formerly he was the Senior Vice President for Research & Insights at Condé Nast. In this capacity, he oversaw consumer, development, advertising and strategic research for all of the Condé Nast magazine and web properties – including such brands as Vogue, Architectural Digest, GQ, Wired, Epicurious, Glamour, Self, W, Details, Bon Appetit, Condé Nast Traveler and The New Yorker.

Current areas of research include consumer behavior with e-readers, tablets and mobile media; next-generation metrics for measuring media engagement and advertising effectiveness, and emerging economic models for media.

Scott has served on numerous industry boards. He has chaired both the Advertising Research Foundation, and the Print & Digital Research Forum.

He holds an A.B. in Sociology from the University of California at Berkeley and a Ph.D. in Sociology from Harvard University.

Yerka Yukich Lorén - Digital Economy Executive, Cámara de Comercio de Santiago, Chile

Yerka Yukich Lorén -  Digital Economy Executive, Cámara de Comercio de Santiago, Chile

Yerka Yukich Lorén is General Manager at IAB Chile since 2002. She has over 15 years of experience working in various areas of marketing companies. Among others, she served in Entel being in charge of advertising and Internet marketing actions (such as ISP) and portal 123.cl

Yerka studied advertising at the University of Santiago. Graduate in Marketing at Adolfo Ibañez University and studied Marketing Course at the Catholic University.

Juan Luis Uslar - FORMER Associate Brand Director - CRM & Trial - Europe Brand Operations, P&G, Switzerland

Juan Luis Uslar is the former Associate Brand Director for Brand Operations Europe at Procter & Gamble.

Juan Luis has over 15 years of experience in the industry, working in 3 different regions (LA, EMEA and Asia) across different Business Units (Fabric Care, Home Care, Hair Care) in a variety of roles ranging from global portfolio & innovation design, including new category & brand introductions, to trade-marketing and more recently digital marketing, e-commerce and e-CRM. He is currently based in the Geneva headquarters.

Juan Luis is originally from Venezuela and he holds a bachelor’s degree in chemical engineering from the “Universidad Simon Bolivar”.

Vassilis Bakopoulos - Head of Insights & Research, Mobile Marketing Association, USA

Vassilis Bakopoulos - Head of Insights & Research, Mobile Marketing Association, USA

Vassilis Bakopoulos is the Head of Industry Research for the Mobile Marketing Association. He works to define a learning agenda for the mobile marketing industry and collaborates with member companies to conduct innovative research.

Vassilis started his career at Kantar where he worked for a number of agencies in Greece and then in New York. He joined Digitas in 2008 where he led digital strategy for major clients as a VP/Group Director of Planning & Strategy.

Vassilis holds a BSc in Economics from ASOEE in Greece and an MBA in Banking and Finance from the University of Birmingham in the UK. He has co-authored a book about online advertising effectiveness.

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah - Executive Business Advisor, IAB Europe, UK

Alison Fennah is Executive Business Advisor at IAB Europe. She was previously Executive Director of the European Interactive Advertising Association, and joined IAB Europe when the two companies merged in May 2011. Alison helped to launch the EIAA in 2002 and oversaw the development of a wide-ranging activity programme involving: consumer, advertising and market research; event programmes across Europe; standardisation activities and education, of both the market and government, on the role of interactive advertising all aimed at growing the European interactive advertising market.

In the 1990s, Alison worked in senior roles in European Marketing and PR with companies such as Yahoo! and Acclaim Entertainment. She also worked on the launch of some of the first Sony Playstation games. She speaks five languages and has a BA Hons degree In French and Spanish from Birmingham University.

Andy Fisher - Chief Analytics Officer, Merkle, USA

Andy Fisher is the Chief Analytics Officer of Merkle.

Most recently, he was the Global Head of M1 Advanced TV of Merkle.

Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, media data, survey and business intelligence experts.

He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also help leadership positions at Personify and IRI. Andy is an avid traveler having visited more than 100 countries. He also follows the chess world and is the former US high school chess champion.

Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.