Alison Lohse - President, Fresh Alchemy, USA

Alison Lohse is the President of Fresh Alchemy.

Alison spent the last 18 years focused on digital strategy for a number of Fortune 100 companies across many industries including telecom, retail, travel, B2B, CPG and tech.

Her expertise and focus on data driven innovation, advanced analytics, media planning and optimization lends her a unique ability to drive strategies that scale brands helping them reach a wider audience. Cutting her teeth on digital starting in 2000, she worked across the interactive media practices at Starcom IP, then Avenue A, Razorfish and SMG with a focus on sophisticated media buying through analytics and optimization. Before founding Conversion Logic, Alison was a VP at Visual IQ.

Alison earned a MA from the University of Manchester (UK) and holds a degree in art history from Lawrence University.