Alvaro del Castillo is TAPTAP’s founder and CEO.
Alvaro has had over 20 years’ experience in digital business, and more particularly in martech and adtech. As an avid entrepreneur, Alvaro co-founded and sold his first e-commerce company, Boston-based Globile.com in 2001, and since then he held senior positions in Havas Media Group and Jumptap, a US-based mobile advertising network (acquired by Millennial Media).
Alvaro founded TAPTAP in 2010 and guided the company through the development of the Sonata Platform and its global expansion. The Sonata platform leverages quality location signals (Sonata LQI) to offer large advertisers location intelligence for audience profiling, advertising campaign activation and online and offline attribution. TAPTAP is experiencing hyper-growth and is currently present in 9 markets within Europe and the Americas.