Andreas Piani is the Had of Performance at Continental Europe of InMobi, the global mobile ad network. He help companies large and small to achieve their business results by promoting their Apps and services to consumers via Smartphones and Tablets.
Andreas is passionate about innovative technologies and their adoption curves, in relation to best-practice marketing applications and to analytical market research, and specifically, with regards to mobile, digital and social media. He also enjoys delving into data and extracting actionable insights from it, and applying it to competitive analysis and market intelligence.
Andreas has 15+ years of experience in market research and strategic consulting, as well as in business and partnership development, in the Internet, technology, media, telecoms and private equity industries, mostly with pan-European and cross-Atlantic scope.