Arvind Sethumadhavan is the Chief Innovation Officer for Dentsu Aegis Network.
Arvind leads the innovation agenda for Dentsu Aegis Network across APAC. He is responsible for identifying scalable initiatives, products and services which enable clients to harness and benefit from the power of new technologies. His role is designed as a catalyst to enable Dentsu Aegis Network teams to move beyond tried and tested boundaries working with smart data, smart technology and smart collaborations in delivering solutions. He has a strong background in digital marketing, social media and marketing analytics. His expertise enables teams to create innovative solutions for clients that deliver tangible long-term business impact.
He has over two decades of professional experience in the diverse landscape of APAC having lived and worked in India, Hong Kong, China, Malaysia and Singapore. Prior to joining DAN, Arvind led the social media monitoring venture JamiQ. Before his foray into social marketing, he led key client relationships at Mindshare focusing on digital marketing initiatives. He has a strong background in ROI analytics having run WPP's GroupM Business Science as regional CEO for APAC.
Arvind currently resides in Singapore with his wife and two children, loves to get on seriously long bike rides when he can and collects pre-war vinyl records of blues artists which shapes his love for the genre.