Balendu Shrivastava - Head of Marketing Science, Facebook, India

Balendu Shrivastava is the Head of Measurement for Facebook India. He is a seasoned Research, Insights and Measurement professional with over 15 years of experience working in the digital markets.

Currently, Balendu heads the Measurement for Facebook India. As part of his role he looks after measurement of campaigns and audience insights for Facebook in India market.

Before taking over this role he was managing Global Media Analytics team in Facebook. This team utilizes both internal Facebook data and third party data to provide analysis and recommendations to Facebook’s largest advertisers.

Before his role with FB, Balendu was working with IMRB (Kantar, WPP Group company) setting up and heading the Digital Media division. He has worked on diverse areas including price tradeoff modeling, UX and design usability research, media analytics, etc. He has also developed research products around Web Audience Measurement, NPS using Semi-supervised NLP, eGRP for mobile and web platforms and On Device Measurements for Mobile CEM. He is a regular speaker in industry conferences, events and TV shows.