Brian Fitzpatrick is General Manager of the Demand business unit for IPONWEB, responsible for defining and executing the global strategy for the company's Demand Side platform business.
Prior to this, Brian worked as an Angel Investor building a successful portfolio in the online digital media industry with companies including Tabmo.io, Smartology.net, Shiftforward.eu, StatIQ.co and the Block chain company Provenance.org.
Earlier, Brian was the Managing Director for the European business of Adap.tv managing operations across all European markets and the transition of the team after it was acquired by AOL in 2013.
Prior to Adap.tv, Brian was European Managing Director of the Media Innovation Group (the MIG), WPP’s first technology development organisation. The MIG became the first and largest agency trading desk and lead to the formation of Xaxis.